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Dry Eye Disease Treatment Xiidra Approved by FDA

Shire announces that the U.S. Food and Drug Administration (FDA) has approved Xiidra (lifitegrast ophthalmic solution) 5%, a twice-daily eye drop solution indicated for the treatment of the signs and symptoms of dry eye disease in adult patients.

Shire expects to launch Xiidra in the United States in the third quarter of 2016.

“The approval of Xiidra marks a new day in treatment options for patients with dry eye disease, with the only prescription eye drop approved in the U.S. specifically to treat both the signs and symptoms of the condition,” said Flemming Ornskov, M.D., MPH, CEO, Shire. “As Shire’s first FDA-approved medicine in ophthalmics, this significant milestone advances our goal of becoming the global leader in this category, where there are unmet patient needs. We have a robust ophthalmics pipeline, and we look forward to leveraging Xiidra as our entrée into the space as we continue to develop additional innovative eye care treatment options.”

The safety and efficacy of Xiidra was studied in 1,181 patients (of which 1,067 patients received lifitegrast 5%) in four placebo-controlled 12-week trials. Each of the four studies assessed the effect of Xiidra on both the signs and symptoms of dry eye disease at baseline, week two, six and 12. Assessment of symptoms was based on change from baseline in patient reported eye dryness score (EDS; 0-100 visual analogue scale).

Read the full press release here.

Essilor of America Issues Statement on Federal Inquiry

On July 21, 2016, Essilor of America issued a statement saying that they are complying with the federal government’s request for information regarding promotional activity within the lens industry.

They have also stated that they are proactively reviewing their promotional programs.

It is not currently known if the government has contacted other lens companies regarding promotions.

View the full statement here.

New MexxEyes Eyewear for Men

Mexx. Designed to exxcite. Introducing three new men’s styles in the MexxEyes Collection. The new styles rely on full colours and ingenious shapes. The temples are made from multi-layered acetate and there is a full range of colours available: from black, across stylish havanna, to sophisticated colour gradients which are to be found either on the inside or the outside of the temple. The temple concept is available in two metal variants (styles 5164 (photo) and 5165) and an acetate version (style 5353).

Distributed by Lanctôt : www.rlanctot.com

 

Centennial Raises $21,355 for Canadian Red Cross Alberta Fires Appeal

Customers of Centennial Optical’s Lab Pak programs were able to raise $21,355 in disaster relief donations for the Canadian Red Cross Alberta Fires Appeal, providing assistance to the people of Fort McMurray and the region affected by the wildfires in Alberta.

As previously reported by Infoclip.ca, Centennial donated $5 for each Designer Lab Pak frame and lens package and $2 for each Non-Designer Lab Pak order received between May 16 and June 30, 2016.

OWP Presents a Slim Profile for Men

Function follows form –of course, the OWP men’s styles 8607 (photo) and 7597 are a perfect fit. With a slim appearance and a sense of modernity, the nickel silver temples offer a surface feel which is stable, comfortable and high-quality to the touch. With premium Windsor rings in classic havanna or simply galvanic, the elegant shape of this stainless steel full-frame makes style 8607 a multifaceted and freshly stylish piece of eyewear.

Distributed by Lanctôt: www.rlanctôt.com

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