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MarchonNYCKids Launches Four New Models

MarchonNYCkids presents four new frames for boys and girls. The temples on Estella and Celeste (photo) girls’ models feature a constellation of American stars and flirt with a one-tone metal or acetate front, while those for boys, Dominic and Derek, propose a clean black and white look, also with an acetate or metal front. A collection that proudly bears the brand’s New York DNA.

www.marchon.com

Optometry Connects in Toronto for Education and Inspiration

The Ontario Association of Optometrists (OAO) hosted nearly 500 delegates in Toronto for its annual Symposium and InfoMart at the newly renovated Toronto Sheraton Centre Hotel April 7- 10.  Once again, the centrepiece of the event was over 60 hours of high-level education by over 30 speakers from across North America along with local favorites.

OAO has become popular for its small workshop format where optometrists along with staff can learn a specific topic more in-depth and have a more hands on interactive experience.

The Symposium opened with its 106th Annual General Meeting where members had a chance to hear and voice their thoughts about their profession and the recent accomplishments and plans for the OAO. The President’s Keynote lecture featured Dr. Brad Sutton, Clinical Professor at the Indiana University School of Optometry, on Cancer and the Eye.

Once again, the OAO InfoMart was packed with over 100 booths featuring the latest in optometry related equipment, pharmaceutical advancements, business services, frames, lenses and more. Johnson & Johnson was the featured InfoMart Lead Partner and hosted the show’s first ever Cappuccino Bar which had constant line ups to experience the “eye” themed caffeinated hot drinks made by a professional barista. Bausch + Lomb sponsored a fabulous array of food for the Taste of Canada InfoMart Lunch. Alcon Canada was Diamond Marquee Symposium partner. Their sponsorship featured an entertaining keynote lunch by Brian Thwaites, a former high school teacher, on “Smart ways to use your brain.”

Mark your calendar for next year’s event in Toronto from April 7 – 9, 2017. To catch some highlights of this year’s event, visit the website at www.oaosymposium.com.

You can relive highlights of the OAO event at http://events.optikdigital.ca.

 

 

AMD Before and After Anti-VEGF Drugs

A new study funded by the National Eye Institute finds that anti-VEGF treatments have greatly improved the prognosis for patients with AMD.

This study followed up with participants from the Comparison of AMD Treatments Trials (CATT) five years after the initial trial. 50 percent of patients who received anti-VEGF treatments had 20/40 vision or better, 20 percent had 20/200 vision or worse, while the rest were in between. This is a large improvement over photodynamic therapy, the best available treatment from ten years ago, where less than 15 percent of patients retain 20/40 vision.

The trial also compared outcomes for patients receiving different anti-VEGF treatments, ranibizumab (Lucentis) and bevacizumab (Avastin). Treatment with ranibizumab is approximately $1,575 per month in Canada, while bevacizumab costs around $7 per month.

“Some experts had speculated that two years of treatment with ranibizumab might have long-term benefits superior to bevacizumab. However, at five years, there were no differences in visual acuity between the two drugs,” said Daniel F. Martin, M.D., chair of the Cleveland Clinic Cole Eye Institute and CATT study chair.

Full paper available here.

Fendi Eyewear Celebrates a Woman’s Femininity

Fendi introduces us to their newest sunglass of unprecedented graphic design, modern elegance, and daring colour combinations. FF0176/s Eyecolor is a cut out design that is a frame within a frame concept. The sunglass has a stunning contrast between the rounded lenses and the cat eye metal eye wire shape surrounding them. This model is available in four stunning lens colours and contrasting rims for added interest and brilliance.

Fendi is distributed by Safilo:  www.safilo.com

Organizational changes in Architectures

Nadine Roth, who in 1995 was the co-founder of the Architectures company, which with great success has created two major eyewear brands, first Face A Face and more recently WOOW, has upon mutual agreement with the company management decided to leave the company.

The decision follows an overall restructure of the company, which is taking place to better match the growing demand of our customers world-wide. The company wishes to be even closer to its customers and will be investing in setting up three regional sales & marketing organizations to support the European, American and Asian customer groups even better than today.

The entire organization would like to warmly thank Nadine Roth for her remarkable contribution to the success of Face A Face and WOOW. In her previous position, as marketing and commercial director, she has been instrumental to the development of the brands across the world.

In June 2014, Architectures merged with ProDesign to become a more powerful international independent group of design eyewear, which today successfully manages four internationally recognized eyewear brands, Face A Face, WOOW, Inface and Pro Design.

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