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Westgroupe USA Names New Western Regional Sales Director

Westgroupe Gino

MONTREAL, QC – WestGroupe USA announces the appointment of Gino Skulick III to the position of Western Regional Sales Director.  Based in California, Gino will play a critical role in leading the US West Coast sales team on to greater levels of success.

Gino joins Westgroupe with more than 11 years of experience in the optical industry in both sales and leadership roles.  His knowledge, his ability to lead and his problem solving skills will be key assets in his new role at WestGroupe.

Sporty-Chic Vuarnet Edge Round

Vuarnet is pleased to announce the Edge Round in a deep transparent acetate frame with grey polar blue flash lenses. The pairing of transparent acetate and white stainless steel makes for a dramatic, monochromatic look. The famous “V on a Ski” – the mark of authenticity etched on each Vuarnet glass lens since the brand was founded in 1957 – is subtly engraved in metal on the temples of the frame.

www.vuarnet.com/ca

New RAY-BAN Prescription Lenses

Launching first in Italy and then globally by end of 2017, Ray-Ban will begin selling prescription lenses. Prescriptions will be adapted for the chosen frame. Through a tolerance control, vision correction needs are married to Ray-Ban designs.

The Digital Surface Technology (DST) enables lenses tailor-made to your customer’s specific vision correction requirements, providing clearer vision and alleviating eye strain. The new prescription glasses look identical to the classics, from the iconic Ray-Ban Wayfarers to the newest designs. With colours ranging from standard g-15 to flash and gradients, each pair of prescription Ray- Bans are completely authentic to the original designs.

Just like Ray-Ban’s regular lenses, prescription lenses feature the Ray-Ban logo in the corner of the right lens, with the Ray-Ban initials engraved on the left. Across sun and optical, Ray-Ban has the same multipliers and upgrades scheme. After ordering the frames and lenses, the finished product is delivered to opticians and retailers in just six days. The offer is already available for a wide range of styles and colour variations.

Click HERE for full press release.

 

Transitions Offers Eyecare Professionals Starter Kit

New York City – Coinciding with the April 17 debut of Transitions Optical’s new Live the Good LightTM television commercial in Canada, eye care professionals can now order a free point-of-sale starter kit to leverage the power of the new Transitions consumer advertising campaign in their practices.

The campaign kit is designed to arm eye care professionals with the newest demonstration tools, staff training and sales materials from Transitions Optical so they can help their patients Live the Good Light.

Click HERE for full press release.

 

ZEISS EnergizeMe Eyeglass Lenses Relieve CL Wearers’ Eyestrain

Historically, conventional eyeglass lenses have not been made to refresh the eyes of contact lens wearers after extended contact lens use, and today’s widespread use of digital devices places further strain on the already tired eyes. In response to this unmet need, ZEISS has developed ZEISS EnergizeMe Eyeglass Lenses, the only solution in the industry to address the specific vision needs of contact lens wearers.

ZEISS EnergizeMe Lenses are a unique combination of a new lens design with an innovative Digital Inside® Technology and our exclusive DuraVision® BlueProtect coating. They help tired eyes relax and prevent eye strain caused by digital devices. Three EnergizeMe lens options are available to meet the vision needs of virtually any contact wearer:

• ZEISS EnergizeMe Single Vision Lenses are ideal for those in their early 20s and 30s. They use a small addition of 0.40D to help tired eyes relax.

• ZEISS EnergizeMe Digital Lenses are targeted at wearers in their 30s and 40s who are in between single vision and progressive lenses and have a power boost of 0.65D.

• ZEISS EnergizeMe Progressive Lenses are intended for those ages 40 and over who require an add power of 0.75 to 4.00D.

These lenses were developed to adapt to the visual behavior of contact lens wearers, who are used to eye movements rather than head movements while wearing contact lenses.

Each of the three EnergizeMe lens options features ZEISS Digital Inside Technology and DuraVision BlueProtect for optimum comfort and protection from digital eyestrain and blue light.

Click HERE to read the full press release.

 

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