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Stunning, Striking, Dramatic Frames by Leon Max

Leon Max release new models fresh for the season ahead. The striking acetate model LM4030 is a gorgeous cat eye that appeals to the fashion forward individuals in all of us. An intriguing stripe pattern in cream fade creates a dramatic statement. The frame features Leon Max sculpted temple tips and a globe logo design on the temples.

Leon Max is distributed by Zyloware: www.zyloware.com

Lifelong Damage to DNA Linked to Corneal Dystrophy

Oxidative damage to the mitochondrial DNA of corneal cells may be the cause of Fuchs’ Endothelial Corneal Dystrophy (FECD), a common age-related eye disease that affects around 4 percent of the population.

Researchers at Schepens Eye Research Institute of Massachusetts Eye and Ear found that in FECD, the mitochondria of the corneal endothelium die and break up due to lifelong accumulated oxidative damage caused by UV light and cell processes.

Because corneal endothelial cells do not divide in humans, dead cells are not replaced, leading to corneal swelling and blindness if left untreated, and the only current treatment option is a corneal transplant.

The next step, according the researchers, is to develop therapies which protect corneal endothelial cells from damage. Ula Jurkunas, lead investigator on the study, said, “This is a significant advancement in that process and moves us one step closer to our ultimate goal, which is to provide FECD patients with alternative and safer treatments options to transplantation.”

Further information: http://www.masseyeandear.org/news/press-releases/2016/03/new-research-links-mitochondrial-dysfunction-to-development-of-fuchs-endothelial-corneal-dystrophy

Célestin: Reworked Retro Design

Célestin, the very latest MARIUS MOREL 1880 metal concept, reinterprets “yesteryear” features with its beaded groove and small retro shapes. A real return to the company’s roots combined with modernism and technology.

With Célestin, the eyewear company offers a product that is:

– 100% titanium: super-light with only the endtip in acetate.

– Esthetically and technically pleasing: matt temples in brushed titanium create a contemporary, ultra-refined product.

– In terms of design, the subtle signature of the collection, its 5 mm hinge, reveals a discreet “M” when seen from above.

A total of four metal models in retro shapes (oval, pantos, round and flattened square), all of which can be fitted with progressive lenses, are available in a palette of three colours: chrome, ruthenium and antique. The “red line” on the inside of the acetate endtip is the subtle hallmark of this collection.

www.rlanctot.com

HOYA Vision Care Canada Launches Their Latest Campaign, BE A HERO

Hoya Vision Care Canada logo

Mississauga, ON – HOYA Vision Care Canada’s “BE A HERO” campaign acknowledges and celebrates the everyday Hero – The Independent Eye Care professional. As the Ally of the Independent, HOYA shares their same values and is committed to helping people see their best. HOYA strives to give independent practices effective tools, in order to be successful in such a highly competitive marketplace.

The “BE A HERO” campaign highlights the iD family of lenses and substrate matched coatings like EX3 and Recharge. These differentiating products provide exceptional quality to the patient while at the same time reward the practice. Participating practices can collect 20 or 40 stickers with the purchase of iD lenses or Recharge and EX3 anti-reflection coatings and redeem them for rewards.

HOYA understands that investing in the well-being of patients means investing in the community. Many practices support charitable organizations that assist vision impaired patients. Practices and patients alike can be proud Heros knowing that when they choose one of HOYA’s eligible products from March 1st to July 31st, HOYA will make a donation to the Canadian National Institute for the Blind – CNIB.

To read the full press release, click HERE.

 

 

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