The Your VuePoint Survey™ on Professional use of Social Media is now open. We’re interested in how you use Social Media for your practice and for professional development.
Share your experience for a chance to win a $100 or one of two $50 Visa prepaid gift cards by completing the short online survey.
Go to Survey now.
Optik will select random winners from all entries and publish the names of winners in our September edition. Good Luck.
Survey closes June 30th at 5 PM EST.
The OWP design team has once again satisfied its passion for uniqueness and presents its own acetate collection in two refined combi variants. Style 1406 is a modern and elegant interpretation of the combination frame’s classic look –the acetate upper line guaranteed to turn heads, while the fine metal rims merge an attractive light look with retro flair.
MONTREAL, QC – Essilor Group in Canada has named Isabelle Tremblay-Dawson, Business Development Director – Transitions, effective immediately. In her new role, Tremblay-Dawson will support each of the entities and affiliates of the Essilor Group in Canada through development, management and execution of Transitions trade and consumer marketing programs, to accelerate growth for the Transitions® brand. Tremblay-Dawson will report directly to Marc Tersigni, Chief Strategic Officer – Canada.
“Isabelle has an extensive knowledge of the Canadian market within our industry and a proven track record for building integrated marketing plans that deliver significant results across multiple channels,” said Tersigni. “With over 17 years of marketing and sales experience, she is an ideal choice to lead the Transitions® brand in Canada within the Essilor team.”
Tremblay-Dawson joined Transitions Optical in 2002 as a Marketing Specialist, and has since provided guidance for the company’s growing consumer outreach initiatives and trade relations in her most recent role as Senior Marketing Manager.
Prior to joining Transitions Optical, Tremblay-Dawson held sales and marketing positions for Air Canada and Sunquest Vacations. She served as a Corporate Giving Officer for the Transitions Healthy Sight for Life Fund and is currently on the Executive Board of Directors of the Eye Disease Foundation
The OCULUS Keratograph® 5M is an advanced corneal topographer with a built-in real keratometer and a color camera optimized for external imaging. Unique features include examining the meibomian glands, non-invasive tear film break-up time and the tear meniscus height measurement and evaluating the lipid layer.
Many easy to understand displays support communication and patient education. Use your Keratograph® 5M as a marketing tool to make your services transparent.
In Canada, distributed by Innova.
The Q4 consumer panel data from VisionWatch Canada has been updated. The report now reflects a breakout of key measures by gender and by age category. Per cent use of vision correction devices, repurchase cycles, and average price paid for lenses and frames, are among the “demographic comparisons” provided.
As reported by VuePoint InfoClip in April, the data shows that the key measures from the initial Q2 study are confirmed, including 65% use of any vision correction device, 26% of the adult population having an eye examination in the last 6 months and a 2.5 year eyewear repurchase cycle. The report also adds consumer measures of Refractive Surgery, indicating that the percentage of Canadians having refractive surgery in the past 6 months as being considerably higher than in the US.
A Chicago Tribute article, published May 30 in the Toronto Star indicated that the number of LASIK procedures had fallen more than 50% form 2007 to 2015. No Canadian data was reported in the Star article.
The full Vision Watch Canada report can be viewed by clicking here.
Applications are now open for the CNIB Scholarship Program, which offers scholarships, bursaries and other educational awards to people who are blind, Deafblind or have low vision.
Learn More
Ledger is a striking collaboration between Jim Yellowhawk and AYA Optical, blending rich custom acetate, spring-hinge comfort, and Buffalo Nation artwork. Subtle background numbers inspired by historic Plains Indian ledger paper add further depth to the design.
Read more
EssilorLuxottica and Meta have introduced new Ray-Ban Meta optical-first styles for prescription wearers, expanding their growing AI glasses portfolio.
Read more
Discover the journey of Sarah Braida, the exclusive Canadian agent for J.F. REY and Cazal.
Read more
WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.
Read more
Applications are now open for the CNIB Scholarship Program, which offers scholarships, bursaries and other educational awards to people who are blind, Deafblind or have low vision.
Learn More Ledger is a striking collaboration between Jim Yellowhawk and AYA Optical, blending rich custom acetate, spring-hinge comfort, and Buffalo Nation artwork. Subtle background numbers inspired by historic Plains Indian ledger paper add further depth to the design.
Read More EssilorLuxottica and Meta have introduced new Ray-Ban Meta optical-first styles for prescription wearers, expanding their growing AI glasses portfolio.
Read More Discover the journey of Sarah Braida, the exclusive Canadian agent for J.F. REY and Cazal.
Read More WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.
Read More
Applications are now open for the CNIB Scholarship Program, which offers scholarships, bursaries and other educational awards to people who are blind, Deafblind or have low vision.
Learn More Ledger is a striking collaboration between Jim Yellowhawk and AYA Optical, blending rich custom acetate, spring-hinge comfort, and Buffalo Nation artwork. Subtle background numbers inspired by historic Plains Indian ledger paper add further depth to the design.
Read more EssilorLuxottica and Meta have introduced new Ray-Ban Meta optical-first styles for prescription wearers, expanding their growing AI glasses portfolio.
Read more Discover the journey of Sarah Braida, the exclusive Canadian agent for J.F. REY and Cazal.
Read more WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.
Read more Applications are now open for the CNIB Scholarship Program, which offers scholarships, bursaries and other educational awards to people who are blind, Deafblind or have low vision.
Learn More Ledger is a striking collaboration between Jim Yellowhawk and AYA Optical, blending rich custom acetate, spring-hinge comfort, and Buffalo Nation artwork. Subtle background numbers inspired by historic Plains Indian ledger paper add further depth to the design.
Read more EssilorLuxottica and Meta have introduced new Ray-Ban Meta optical-first styles for prescription wearers, expanding their growing AI glasses portfolio.
Read more Discover the journey of Sarah Braida, the exclusive Canadian agent for J.F. REY and Cazal.
Read more WCO President Dr. Cindy Tromans addresses World Optometry Week 2026 highlighted the need for stronger, more integrated eye care systems and a greater role for optometry in health care.
Read more
