Blog

February 4, 2016April 24, 2018

Centennial and L’amy America Announce Champion Distribution Partnership

Toronto, ON— Centennial Optical, announces it has entered into a multi-year distribution agreement with L’amy America to market and distribute sunglasses and ophthalmic frames for the Champion brand across Canada.

The Champion brand boasts a 93% consumer awareness level, and is the 2^nd volume sport brand in North America with product collections targeting men, women, tweens and children of all ages. Its new ophthalmic and RX sunglass collections will launch February 2016, fully supported by a host of point-of-purchase materials, including displays, lifestyle imagery, and bold product packaging.

February 3, 2016April 24, 2018

Captivating Anne Hathaway Joins Forces with Essilor and Bolon Eyewear

Oscar and Emmy award winner Anne Hathaway is the new spokeswoman for the luxury eyewear brand, Bolon in the Asian region. Anne epitomizes youth, style, glamour, with both a romantic and artistic image. It is these distinguished qualities that lead Xiamen Yarvi Optical to select Anne Hathaway as ambassador of their leading eyewear brand video and pictures of Anne Hathaway featuring Bolon eyewear were shot in Los Angeles featuring the tagline “My Style, My Bolon”, and will be featured on TV advertising, internet, and in-store POP.

Bolon eyewear the luxury flagship brand of Xiamen Yarvi Optical joined forces with the Essilor Group in 2013. The joint venture of Essilor and Bolon has accelerated market growth of Essilor’s flagship brands in strategic markets like China.

February 2, 2016April 24, 2018

Patti LaBelle Inspires Vinyl Factory

“Voulez-vous coucher avec moi, ce soir?”… these are often the first words people learn when they learn French… Thanks Patti LaBelle! This frame will probably put this world-famous tune on your lips, but watch out, you might quickly be surrounded by fans…

www.optimaninc.com

February 1, 2016April 24, 2018

Vision Council Releases 2016 Eye Strain Report

The Vision Council took advantage of the International Consumer Electronics Show’s (January 6 in Las Vegas) audience of 150,000 technology users to release their latest report on protecting your eyes from digital eye strain.

The report, titled Eyes Overexposed: Digital Device Dilemma, educates avid users of digital devices on the benefits of the latest computer glasses and coatings and offers advice on minimizing digital eye strain.

“When using technology, many people think suffering with digital eye strain is unavoidable, but it doesn’t have to be,” said Mike Daley, CEO of The Vision Council. “The optical industry has responded to the shift in digital habits and has developed lens technology to protect eyes from blue light, glare and other environmental stressors.”

View the full report here: http://www.thevisioncouncil.org/digital-eye-strain-report-2016

February 1, 2016April 24, 2018

New Colour Availability for Dragon Transitions Snow Goggle Lens

PINELLAS PARK, Fla. – Transitions Optical, Inc. and Dragon Alliance have expanded their partnership and launched three new colour options for the Dragon^® X1 and X1s snow goggles, all featuring a Transitions^® adaptive goggle lens. Highlighting industry leading photochromic technology from Transitions Optical, the goggle lenses automatically change tint in response to changing sunlight and weather conditions, eliminating the need to swap goggles while skiing or snowboarding.

Previously only available in yellow, the Dragon Transitions adaptive snow lenses are now available in light rose, amber and clear. With a broad visible light transmission range, all four colours automatically darken to a dark gray in bright sunlight and lighten to its original colour in cloudy or overcast weather. The lenses feature a special snow formulation that minimizes the temperature sensitivity found in other photochromic lens products, particularly in extreme temperatures.

The Dragon Transitions adaptive snow lens was designed to enhance visibility in all conditions, and provide clear, comfortable vision on the slopes with its colour-optimization to increase contrast and boost depth perception.

The Dragon^® X1 and X1s goggles are now available to purchase through Gamma Power Sports.