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Your Eyes Deserve Nikon SUN Lenses

Spring has arrived and with it comes one of Nikon Optical Canada’s largest national consumer campaigns to date. The new “Your Eyes Deserve Nikon SUN Lenses” promotional campaign utilizes the incredible power of digital media to build awareness, drive traffic to clinics, and create a conversation between consumers and their eye care professionals about Nikon lenses.

Following the great success of their Fall campaign, “Your Eyes Deserve Nikon SUN Lenses” once again promotes an irresistible multi-pair offer, but this time with a spotlight on sun wear.

Consumers across Canada are going to be seeing a lot of Nikon Lenswear. From banner ads and geo-targeted mobile media to consumer email blasts and a dedicated microsite – each channel was carefully selected with one goal in mind; driving consumers to the Eye Care Professional’s door.

Alongside the campaign, Nikon Optical Canada launched their Canadian exclusive Facebook page. THE go to source for useful tips, videos, free resources, product information and so much more. And what better platform to bring new and existing Nikon enthusiasts into the campaign experience, achieved through a consumer sweepstakes.

www.youreyesdeservenikon.ca

To read the full press release, click HERE.

FYidoctors Offers Free Eyewear for Fort McMurray Fire Victims

  • FYidoctors will replace the eyewear of Fort McMurray residents who left eyewear behind in order to immediately evacuate the city.
  • Affected residents are encouraged to visit any of the 185 FYidoctors locations across the country to receive assistance.

Calgary, AB – FYidoctors announced that it will assist Fort McMurray fire victims by replacing the eyewear of residents who left eyewear behind in order to immediately evacuate the city. Dr. Alan Ulsifer, Chairman & CEO of FYidoctors, said that any resident who left glasses behind will receive a replacement pair of glasses free of charge, and contact lens patients will receive two trial sets of temporary contact lenses if they left the city without their contacts.

In addition, Dr. Ulsifer said that FYidoctors will provide specialty drops, donated by Candorvision, for any victims whose eyes might have been negatively affected by smoke from the fire.

This offer is valid at all 185 FYidoctors locations across Canada. In order to receive assistance, patients are encouraged to visit fyidoctors.com and find the nearest location to them. Proof of residency or employment in Fort McMurray is required.

“FYidoctors’ thoughts and prayers go out to the people of Fort McMurray,” said Dr. Ulsifer. “This is a significant and heartbreaking tragedy and our doctors and staff want to do as much as we can for the victims. Canadians have rallied behind the people of Fort McMurray, and helping victims regain the gift of better sight is the very least we can do to assist in this cause.”

“We’ve already seen many patients across the country come to our locations having left behind these necessities, and many are very appreciative when our staff tells them their glasses are free of charge,” said Dr. Ulsifer. “FYidoctors puts patients first every day, and we are very proud to lead this initiative.”

 

Diane von Furstenberg Stuns with New Eyewear Collection

Diane von Furstenburg, one of the leading American fashion designers known for creating elegance and flair for the strong, feminine woman is now manufacturing luxurious opulent eyewear. Lavish colorations and playful animal prints accented with sophisticated metal details on the temples create the perfect fun flirty look.  DVF5076 is the perfect statement piece with its modified cat eye, crystal front in a multitude of colours and the signature DVF logo enhances the temples.

Distributed by Marchon Eyewear: www.marchon.com

New Look Business Vision Group Reports Record Sales

Quarter 1 2016 ending 26 March, sales of New Look Vision Group totaled $44.6 million, an increase of 6.7% over the prior year. The company also reported EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) of $ 7.3 million an 8.5% increase from the same quarter last year.

Sales increases result primarily from the net addition of 14 stores since the beginning in 2016 whereas same-store sales were  up only  1.2% compared to the same period last year.

In a statement, the president Antoine Amiel indicates that the group will “ continue to aggressively monitor opportunities arising from the ongoing consolidation of the Canadian retail optical industry” .  In Q1 the group closed the acquisition of the 15 opticals in SW Ontario.

For more information: http://www.newlookvision.ca/en/press.aspx#openModal5

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