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January 22, 2016April 24, 2018

Carrera Announces Jared Leto as the Face of the Carrera 2016 Campaign

Carrera announces Academy Award Winning actor, musician, director and entrepreneur Jared Leto, as the new face of the 2016 Carrera Eyewear campaign. In celebration of the brand’s 60^th Anniversary, Carrera has chosen one of the world’s most unconventional talents to represent the brand’s new “Maverick” collection.

Debuting in February, the new and bold Maverick Collection will reveal an updated shape, a unique bridge construction and overall lightness. Super thin frames for both optical and sun developed to provide a lightweight experience for all-day comfort and a contemporary look.

The international advertising campaign will launch worldwide starting February 2016.

To read the full press release, click HERE.

Photo credit: Jared Leto

January 21, 2016April 24, 2018

Created with Love, by GX

Gwen Stefani creates GX, a retro chic collection created for the younger, self-expressive individuals. The frames emulate Gwen Stefani’s flare for fashion while maintaining an affordable way for the spectacle wearers to have multiple pairs. GX006 is a creative masterpiece, a retro designed frame with a pearlized gradient shade of green to brown. GX013 has a bold shape with a pop of colour making it playful, eye catching and a definite statement piece. “This has been a dream come true” states Stefani, and for us four eyed by-spectacled individuals as well.

Distributed by TURA INC. www.tura.com

January 20, 2016April 24, 2018

ÖGA Pilträ: perfect visual unity

A masterpiece of technical engineering, the latest addition to the ÖGA brand is known as Pilträ which ingeniously combines wood, aluminum and acetate for a distinguished product of unrivalled purity!

The temple, made up of two pieces of Stamina (wood) joined by a fine aluminum strip, has the appearance of a homogeneous material. The softness and natural feel of wood, combined with the hardness and sheen of metal and the finish of acetate is a true feat of technical engineering in the service of design. The double-action stainless steel flex-hinge is fitted with an anti-rocking mechanism to optimise the positioning of the temple.

ÖGA: unique products for men with assertive personalities.

www.rlanctot.com

January 20, 2016April 24, 2018

Tiny 3D Glasses Confirm Mantises Use 3D Vision for Hunting

Researchers from Newcastle University built a 3D cinema for insects, along with an old-school pair of 3D glasses, in order to determine if the praying mantis perceives objects in 3D. Stereopsis has been shown in mammals, amphibians and birds but little was known about how insects perceive 3D.

The glasses were constructed out of one blue and one green lens, because praying mantises see red light poorly, attached to the mantis with beeswax. The mantis was then shown footage of bugs crawling around. 2 dimensional footage of the bugs were ignored but when the bugs were shown in 3D the mantis would strike out at them, confirming that mantises do use 3D vision similar to vertebrates. Initially, researchers tried using polarized lenses similar to modern 3D technology but found that the screen was too close to the subject for the images to be properly separated.

It is hoped that understanding stereopsis in simpler systems such as insects will lead to the development of robust stereo algorithms for use in robotic 3D sensors.

Further information: http://www.nature.com/articles/srep18718

January 20, 2016April 24, 2018