Oakley introduces authentic prescription technology designed to emphasize colours and details to enhance optics for the road, trail, golf and baseball. For the first time in history, these lenses have been designed to specific activities and the results have been revolutionary. Launching this month, Oakley Prizm lenses will be available in high-wrap Oakley sport and active frames with OTDTM and OTD EdgeTM lens technologies.
Photo credit: Yann Roy
According to a company press release, while most consumers associate the NIKON brand with high quality camera lenses, many remain unaware of the brand as it relates to eyeglass lenses.
In order to build awareness of the NIKON Lenswear brand, the company has launched a multi-pronged direct to consumer national media campaign including outdoor digital media in Toronto and billboards in Vancouver, Calgary and Montreal.
The consumer campaign is coupled with a special offer from NIKON. Isabelle Mongeau, VP of Marketing and Business Development indicates, “By tying in a special offer, it becomes actionable for consumers and invites conversations with Eye Care Professionals.”
Click HERE to view more details.
The Glacee collection is creating exclusive limited availability ultralux sunglass models. These models will encapsulate the creativity that is synonymous with the Glacee brand, unique, vast in style, shapes and colours. The latest exclusive model in this collection is the GL6720.
Ice Cream, also from Plan “B” Eyewear, creates two new models, the IC9013 and IC9020. IC9013 is designed for the petite woman, with a colour application that is completely proprietary and revolutionary to create a distinguished piece of art for the empty canvas, our face.
Distributed by Plan B Eyewear: www.planbeyewear.com
The Arizona State Board of Dispensing Opticians challenge to the sale of adjustable focus eyewear without a prescription has been quashed by the State’s Attorney office. The Dispensing Opticians argued that selling such eyewear, as marketed by Adlens® a leader in the emerging eyewear segment, was a violation of current laws and a risk to users and the public.
Adlens defending the challenge by citing a British Medical Journal and Ophtalmology study that indicates safe use without a prescription. In turn, Opticians argued that over-the-counter glasses could only be used for near vision correction. However, Adlens commissioned a consumer trial in Phoenix to demonstrate that many hyperopic individuals use conventional over-the-counter reading glasses to correct their distance vision, even while driving, thus setting a precedent for use by the public. The Board subsequently abandoned its action.
Click HERE to read the full press release.
Looking for innovative, advanced exciting high definition lenses? How about one-on-one customer service and competitive pricing? Look no further than independently and Canadian owned Dr.’s Choice Optical Lab.
Dr.’s Choice is a full service optical lab offering an in-house brand of true digital free form HD lenses called Clearview HD. The lab has been at the leading edge of technological advances for years and offers exceptional customer service and the most precise optics in the industry today.
Dr.’s Choice will be at the Vision Institute on November 7th in booth 200 offering complementary pairs of Clearview HD lenses and information about all products and services.
For more information visit: www.drschoiceoptical.com
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
Learn More
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Read more
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
Read more
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
Read more
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
Read more
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
Learn More The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Read More Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
Read More EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
Read More CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
Read More
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
Learn More The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Read more Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
Read more EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
Read more CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
Read more The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
Learn More The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Read more Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
Read more EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
Read more CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
Read more
