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Plan “B” Eyewear Announces Arrival of Ver Sport Protection Eyewear

Take your game to the next level with Troy, the first model in the Ver Sport collection. Designed in Spain, the Troy is constructed from TR-90 and features a patented quick twist temple system that allows for a quick and secure lock. This revolutionary feature allows the wearer to go from comfortable, shock-absorbing wish-bone temple tips to a secure head band strap in a snap. Other features include an aero bridge for increased air flow, and a dynamic temple shaft.

www.alternativeeyes.com

Improving Glaucoma Surgery Through… Pancakes?

At the University College London Institute of Ophthalmology, scientists are improving surgical techniques for glaucoma treatments by looking at an unlikely source: the fluid mechanics of cooking pancakes.

When the pancakes were made with thin batter, the water vapour escapes through channels on the surface, leaving a distinctive pattern of pits and a ring around the outer edge of the pancake.

So how does this relate to ophthalmology? Like a pancake, the human eye may be mathematically modeled as a flexible sheet.

Co-author Professor Sir Peng Khaw, Director of the NIHR Biomedical Research Centre at Moorfields Eye Hospital and UCL Institute of Ophthalmology, explains: “To treat [glaucoma], surgeons create an escape route for the fluid by carefully cutting the flexible sheets of the sclera. We are improving this technique by working with engineers and mathematicians. It’s a wonderful example of how the science of everyday activities can help us with the medical treatments of the future.”

Further information: http://www.ucl.ac.uk/news/news-articles/0116/08012016-pancakes/

Super Sweet, Super Ego, So What

After 2 years of much lauded success, the most talkative frames on the planet, WOOW, releases 13 new sunglass models, each available in 6 luxurious colours. WOOW eyewear introduces us to pop frames, rich in colour, striking in shape and style, and most notable is the wonderfully affordable price point for both dispensaries and the ultra-stylish consumer.

A must see is the humorous messages on the inside of the temple tips. Secret messages for the wearer to enjoy, chuckle, and smile about. Rock me, Come on, Superman.

WOOW is distributed by Face a Face: www.faceaface-paris.com

 

Transitions Optical 2016 Consumer Campaign Expands

ORLANDO, Fla.– Allowing digital’s ever-increasing influence to complement the reach of traditional advertising techniques, Transitions Optical, Inc. is launching a new consumer campaign that will highlight the stories and experiences told by influential Transitions® lens wearers and speak to a younger, more fashion-focused audience. In 2016, Transitions Optical will continue to feature Canadian actress Laurence Leboeuf in its television, digital and social advertising, and will work with at least four other influencers as well, building out content-rich digital experiences to encourage social sharing, and leveraging the ambassadors’ strong networks of consumers already interested in the fashion and eyewear categories.

New Digital Experiences and Promotions

Transitions Optical will also launch a new digital experience, found at Transitions.com/BeyondTheLens, on the Transitions® consumer website, which will include socially-sharable videos, images and more. New content will be uploaded to the site as activities surrounding Transitions Optical’s consumer campaign continue to unfold.

Click HERE to read full press release.

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