With its new communication campaign, SILMO, the Optical Fair, is marking a new milestone by highlighting its uniqueness (creativity, elegance, innovation) and asserting its influence around a symbolic referent: the world’s largest optics store.

In the meantime, as we eagerly await the grand opening on 25 September 2015 and the developments that will accompany this «new» fair, we invite you to come and experience the SILMO ACADEMY programme, the scientific conference which, for 5 years now, has been bringing together highly qualified specialists and delivering scientific insights and advances on vision. It helps opticians and all professionals who so wish to gain an understanding of current research and thereby enrich their medical knowledge and initial training.

«VISUAL EFFICIENCY», the optimisation of all available means to improve eyesight, is the theme chosen for this latest edition. It will be developed around three keynote lectures, two practical workshops and a poster exhibition.

LECTURES

Sunday 27 September from 10:00 am to 12:45 pm
What is efficiency? Which cognitive processes and parameters characterise it? What are its requirements for everyday practice and some specific activities?

Sunday 27 September from 15:00 pm to 18:00 pm
Experts, contactologists and retinal or anterior segment surgeons will discuss the innovative techniques of visual efficiency optimisation for children and long-sighted or visually impaired adults.

Monday 28 September from 10:00 am to 13:00 pm
The specific problems of long-sighted people made explicit by a number of case studies in order to propose a support methodology for your daily life.

WORKSHOPS

Sunday 27 and Monday 28 September between 13:15 pm and 14:45 pm
Analysis of the visual efficiency of Near Vision: a presentation of the Proximeter method as an effective tool for exploring the efficiency of near vision.

Visual efficiency of Visually Impaired people, targeting the refraction of the visually impaired, an essential prerequisite for any rehabilitation care.

POSTERS

The exhibition of posters and written communications is presented at the entrance to the fair so that it is accessible to as many visitors as possible and is open to all professionals. People wishing submit their work, whatever the theme, can register before 15 June 2015 by sending the title of the poster to Silmoacademy@silmoparis.fr.

The prize for the best poster will be awarded by the conference participants who can give their opinion by taking part in the proposed vote throughout the conference.

More information : silmo@silmo.fr

 

Centennial Optical Limited and Rx Centre Optical Laboratory announced the conclusion of an agreement for Centennial to purchase and continue Rx Centre operation as an independent wholesale laboratory.  This purchase agreement reinforces Centennial’s commitment to supporting a strong network of independent laboratories in Canada, in order to provide quality products and service to local eye care professionals.

Rx Centre provides a full range of products from major lens manufacturers, including Nikon, ZEISS, Shamir, Kodak, SOLA and Younger lens brands. The lab will continue to operate as a full-service, wholesale laboratory with no changes planned for the current management, technical and customer service.  Providing the technology, products and service to best meet its customers’ needs will always be Rx Centre’s first priority and the lab will continue to be free to supply a full range of products from different manufacturers without bias.

Centennial Optical is an independent, Canadian-owned distributor of ophthalmic frames, lenses, contact lenses, sunglasses, optical coatings, lab supplies and accessories.  This acquisition represents a step forward in building a larger, independent network of wholesale suppliers that Canadian eye care professionals can depend on.

 

Fashion Icon Reveals Change He’s Made to His Trademark Eyewear
that He Can’t Live Without

PINELLAS PARK, Fla.– Transitions Optical, Inc. has teamed up with fashion icon and Project Runway host Tim Gunn. The partnership developed as a way to inspire people to see life – and fashion – through a new lens. Throughout the collaboration, Gunn will provide fashion tips and motivation to help people see fashion differently and ultimately feel confident in developing their very own style.

To make the wardrobe-selection process more successful and less complicated, Gunn will provide advice that is sure to make people’s style choices more fashionable and functional. It is a message that resonates with Transitions^® lenses wearers because the wearable technology enhances their vision and allows them to look fabulous in the process.

“With Transitions^® adaptive lenses^™, people can see life the way it is meant to be seen, and we developed the ‘See Life Through a New Lens’ campaign in the U.S. market to encourage people to see things differently,” said Patience Cook, director, North America marketing, Transitions Optical. “Tim Gunn is an icon in the fashion world, and his insights epitomize what it is like to see things from a new, unique and exciting perspective. He will connect Transitions with countless eyeglass wearers, making them aware of how fashionable and functional Transitions adaptive lenses truly are.”

Throughout the partnership, Gunn will provide expert tips for men and women, helping them understand that looking good and stylish is about more than identifying current trends. “Everyone wants to look fabulous all of the time and that means uncovering a style that is truly you. I am so proud to be working with Transitions Optical to provide style tips that help people celebrate their own look and grow their self-esteem in the process,” Gunn said.

Recently Gunn made a change to his trademark eyewear that he can’t live without. He purchased a pair of Transitions^® Signature^™ lenses, which are fully clear indoors and darken just the right amount when exposed to sunlight outdoors.

“I have been curious about Transitions lenses for years. After hearing about how much the technology has improved and seeing how amazing the lenses looked, I decided to give them a try,” Gunn said. “When I am indoors, my Transitions lenses are completely clear and no one knows I’m wearing them. When I go outside, they darken just the right amount. It’s effortless. Frankly, Transitions lenses have surpassed my expectations by far.”

Tim will share his Transitions experience with his legion of followers that are interested in improving their appearance and wondering how they will look in Transitions lenses.

“More than 90 percent of Transitions lenses eyeglass wearers become repeat customers because they are amazed by the experience. We are thrilled about this partnership with Tim Gunn because it will allow us to spread the word about Transitions lenses and share amazing style tips in the process,” Cook added.