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Please Give a Warm Welcome for ”Little Vinyl Factory”

Introducing Little Vinyl Factory, a vintage hipster collection designed for both children and teenagers alike.

Cavern a fabulous aviator created specifically for the youth of today. Named after the famous Liverpool venue where legendary rockers started their infamous careers. Cigale, one of the first models designed in this collection. It is specially designed for those girls who just wanna have fun.

Distributed by Optiman Group: www.optimaninc.com

Transitions Optical Research Reveals That Canadians Are Frequently Bothered by Sunlight in the Car

Few of These Frustrated Drivers Are Aware There’s a Transitions® Lens That Can Help

PINELLAS PARK, Fla., August 5, 2015 – Most Canadians (86 percent) report that they are frequently bothered by sunlight in the car – and half admit that they frequently forget their sunglasses when driving – according to a recent “Light and Glare” survey from Transitions Optical, Inc.[i]

The survey also explored Canadians’ knowledge of the Transitions® family of products and revealed low awareness of the lens option that could help. The vast majority of Canadians (86 percent) said they would be more willing to try a Transitions® lens if it worked in the car. But only 17 percent are familiar with Transitions® XTRActive® lenses, which offer this very benefit.

“This research confirms that eyecare professionals have a big opportunity to help patients find a convenient solution to address a major nuisance that so many Canadians experience while driving, and it’s as simple as educating them that there now is a Transitions lens that activates in the car,” said Isabelle Tremblay-Dawson, senior marketing manager, Canada, Transitions Optical.

Transitions Optical recently expanded availability for Transitions XTRActive lenses to include more eyewear options to meet the everyday needs of patients. Now available in gray, brown and graphite green, Transitions XTRActive lenses achieve up to a category II darkness behind the windshield to protect the eyes from sunlight while driving. For questions regarding product availability and pricing, eyecare professionals should contact their lens manufacturer or lab.

For more information about the company and Transitions lenses, visit TransitionsCanadaPRO.ca.

[i] Online survey conducted by Wakefield Research on behalf of Transitions Optical, Inc., among 1,000 Canadian adults, ages 18-69. The survey included oversamples to statistically significant subgroups of Asian Canadians, African Canadians and Aboriginal Canadians and was fielded between February 20th and March 6th, 2015.

Bohemian Romance Showcased in Anna Sui’s Latest Collection

Anna Sui’s SS15 optical collection creates eye catching easy to wear shapes with gorgeous custom laser engraved motifs in clean blacks and rich tortoiseshells. This collection spares no expense in details as seen in model AS662, with its vibrant colours originating from the fronts and cascading down the temples.

This season’s latest sunglass collection combines Swarovski crystals, richly layered handmade acetates in deep jewel tones of purples and reds, finished off with crystal and pearl on the temples. This collection truly captures soft feminine shapes while maintaining a bohemian feel.

Distributed by Centennial Optical: www.centennialoptical.com

MARCHON EYEWEAR ANNOUNCES NEW SUBSIDIARY IN AUSTRALIA

Melville, NY– Marchon Eyewear, Inc., a VSP Global company, is pleased to announce that General Optical (GenOp) and Marchon Australia have become wholly owned subsidiaries.

Marchon has been present in Australia since 1987 through its partnership with GenOp. This reorganization will enable Marchon to better service the Australian and New Zealand markets.

Peter Lewis, founder and CEO of GenOp and Marchon Australia, played a key role in the development and growth of Marchon in the market. After serving 28 years as CEO, Lewis has announced his retirement which will be effective October 31, 2015.

“I have experienced the optical industry’s complete transformation over the years, most notably the significant evolution and globalization of the market. I was able to rise to the challenges and build an integrated business solution with a primary goal – support independent optometry and enable them to compete successfully in the future,” stated Lewis.

Following Lewis’ retirement, GenOp and Marchon Australia will now be led by Brad Saffin, newly appointed Country Director, and Jonathon Lewis, Managing Director.

Saffin began his career in the eyewear industry in 2002 as the Director for Dragon Alliance’s South Pacific subsidiary based in Australia. He later relocated to Dragon’s headquarters in San Clemente, CA where he spent the past three years as Senior Vice President of Sales and Marketing. His primary responsibilities consisted of overseeing the development and execution of Dragon’s global sales and marketing initiatives.

Saffin commented, “I’m honored to follow in the footsteps of Peter Lewis and continue the excellent work he has done providing independent optometry with the products and tools to compete successfully in the Australian market. I am beyond excited to join GenOp and Marchon Australia and expand its leading portfolio of brands in the region.”

Jonathon Lewis has been with the organization since 1996 and has held various senior positions including Inventory Manager, Product & Distribution Manager, and most recently Managing Director.

“We are committed to investing in the region and leveraging the legacy established by Peter and his team.  We look forward to continue building relationships in the market while delivering compelling products, innovative marketing and outstanding customer service commensurate with our company,” commented Claudio Gottardi, President and CEO of Marchon Eyewear.

Waters of the Red Sea Inspire Koali Sohal

Koali’s Sohal, inspired by the sohal surgeonfish features light and luminous lines in four versions adorned with a stainless steel topbar in bright colours. This creates a line of contrasting colour that highlights the eyes.

The combination of three colours – deep on the front, pastel or contrasting on the topbar, and bright in the centre of the temple – creates a characterful, ultra-feminine product.

Distributed by Lanctôt: www.rlanctot.com

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