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New Technology Driving Consumer Changes, Says US Contact Lens Survey

A recent survey of 1650 US contact lens practitioners published in Optometry & Vision Science has revealed that soft lenses are experiencing strong growth, particularly toric and multifocal lenses.

These findings by Australian researcher Dr. Nathan Efron, drawn from 7700 contact lens fittings from 2002 to 2014, highlight an increased use of new lens materials and an emphasis on promoting patient safety and comfort.

Soft contacts accounted for over 90% of prescribed lenses. Silicon hydrogel was the material of choice for three quarters of contact lenses, with the most popular materials having over 60% water content. Daily disposables are now 30% of all prescriptions.

In addition, 90% of patients used multipurpose solutions instead of separate solutions for cleaning and storing lenses.

Further information: http://www.wolterskluwerhealth.com/News/Pages/What%27s-New-in-Contact-Lenses-Prescribing-Trends-Reflect-New-Lens-Materials-and-Designs.aspx

Marchon Captures Cole Haan Global Agreement

Cole Haan announces a multiyear global license agreement with Altair, a division of Marchon to design, manufacture and distribute their sunglasses and ophthalmic eyewear collections beginning fall 2015. In Canada, the collection will be available through Marchon Eyewear.

“Cole Haan is an iconic American brand with a renowned heritage and classic design that is seamlessly executed through each of their product categories. Their skillful craftsmanship and eye for high quality will easily translate to eyewear that the Cole Haan consumer will appreciate,” said Altair Eyewear President, Steve Wright.

“We are delighted to announce the launch of Cole Haan eyewear and our global partnership with Altair. They have developed a collection that is both iconic and timeless. Our customers all over the world will love what Altair has accomplished,” commented Cole Haan’s Chief Marketing Officer, David Maddocks.

 

LACOSTE Introduces Cool Comfortable Foldable Frame: L778S

Lacoste introduces its first foldable model, L778S. Consistent with the Lacoste DNA, the style emphasizes cool comfort and functionality, blending sportswear with a contemporary look.  Available in black, matte black and blue with blue flash lenses. The croc logo is featured on both temples.

More information on the #LIFEINAPOCKET Youtube video and the Lacoste virtual fitting room.

Distributed by Marchon: www.marchon.com

 

 

 

 

Alberta Government Provides Grant to Help Optometry Program in Vietnam

Optometry Giving Sight is pleased to be the recipient of a grant from the Alberta Government in 2015 to further sustainable eye care in Vietnam. The Community Initiatives Program (CIP) International Development grant will help provide equipment for the newly established Optometry Program in Ho Chi Minh City.

There are an estimated 21 million people in Vietnam with uncorrected refractive error; three million of those are children. Graduates of the optometry program will be deployed to various public eye clinics in Vietnam to offer much need eye and vision care services.

The program is implemented by the Brien Holden Vision Institute Foundation, in conjunction with the Ho Chi Minh City Eye Hospital, Pham Ngoc Thach University of Medicine and Hanoi Medical University – with the Vietnam National Institute of Ophthalmology as a supporting partner.

 http://www.givingsight.org/

 

Blackfin in the Sunshine!

New eyewear from Blackfin, gleaming in the sun, the ideal accessory for those long, hot summer days. This season’s best sellers, now available with mirrored or graduated-tint lenses, will go straight to the top of your must-have list.

In line with the very latest trends, you can choose mirrored lenses in a sizzling array of colours, from blue to gold, from orange to silver, or graduated-tint lenses in brown, grey or blue to add that extra touch of energy to the frame.

The rounded shapes of models BF717 Ardee, BF732 Eagle and BF725 Bayview, the angular lines of models BF718 Cleveland and BF729 Shanks and the panto shape of BF730 Pearson take on a whole new personality. Top quality titanium and beta titanium frames, 100% made in Italy, are perfectly paired with lenses in a dynamic interplay of colour and contrast, for eyewear that marries high-tech engineering with all the style of contemporary design.

Distributed by Mood Eyewear: http://moodeyewear.com/

 

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