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New for Spring –Champion Women’s Collection

Optik Voila May-June 2025 Centennial Champion Look03

Perfect for those looking to refresh their look for Spring, without compromising style, comfort and value. Choose from classic to sport‑inspired designs in luxurious handmade acetate frames, in vibrant colours. Contact your Centennial Optical representative to view the entire collection.

Featured model: Look, CULOOK03

Distributed by Centennial Optical: www.centennialoptical.com   

About Centennial Optical

Centennial Optical is an independent, Canadian-owned company distributing ophthalmic frames and lenses, sunglasses, lab supplies, cases and accessories, nationally and internationally. Founded in 1967, Centennial sells optical goods and services to Eye Care Professionals (Optometrists, Opticians and Ophthalmologists), optical laboratories and optical retailers. Centennial is fully licensed by Health Canada to sell Class I and Class II medical devices. With corporate headquarters and central distribution located in Toronto, Centennial also has local customer service in Montreal and Vancouver.

Eyewear (Frames)

Centennial Optical began as a distributor of ophthalmic frames, selling its own exclusive brands. Today, in addition to being the Canadian distributor for several international designer brands of eyewear, such as Ann Taylor, BCBG MAXAZRIA, Ben Sherman, Champion, Christian Lacroix, FILA, Hackett, Jones New York, London Fog, Nicole Miller, Paradigm, Psycho Bunny, TLG and Vera Wang, Centennial works closely in developing and bringing to market Canadian fashion icons Alfred Sung, Roots and Beaver Canoe.

Lenses and Lab Supplies

Centennial is the Canadian wholesale distributor for Rodenstock and Kodak Lenses, plus other ophthalmic lenses from Signet Armorlite, Vision Ease, NuPolar and other lenses by Younger Optics, and lens products from a number of other manufacturers. Centennial’s house lens brands, CHOICE and Centoptic, offer customers an exceptional combination of performance and value in a wide selection of materials and treatments. Centennial is also pleased to offer a full range of lab supplies from 3M, BPI, DAC Vision and other suppliers.

Sunwear

Centennial is proud to distribute Serengeti, Bollé, and REVO Sunwear, both plano and Rx, to Canadian ECPs. As the maker of the world’s finest driving sunglass, Serengeti utilizes only the latest technologies and premium materials. Bollé constantly refines their trademark combination of fit, fashion and comfort, for high quality performance and protection. REVO sunglasses blend sleek design, tailored fit and legendary lens protection.

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Countdown Begins: Optometry’s Meeting® | 5th World Congress of Optometry (WCO5) Conference Launches in Two Weeks

5th World congress Optometry's Meeting 2025

The 5ᵗʰ World Congress of Optometry (WCO5) is two weeks away. Hosted by the World Council of Optometry (WCO) in collaboration with the American Optometric Association (AOA) and the American Optometric Student Association (AOSA) during Optometry’s Meeting® 2025, June 25-28 in Minneapolis, USA, WCO5 will bring together optometric professionals from around the world for four days of education, collaboration, and networking.

This year’s World Congress is proudly supported by WCO’s 2025 World Congress Sponsors: EssilorLuxottica and HOYA Vision Care. Their commitment to advancing the profession and supporting global eye health helps power this unique international gathering.

Olga Prenat EssilorLuxottica, World Congress of Optometry Sapphire Sponsor
Olga Prenat EssilorLuxottica, World Congress of Optometry Sapphire Sponsor

“EssilorLuxottica is proud to once again support the 5th World Congress of Optometry,” said Olga Prenat, Head of Medical & Professional Affairs at EssilorLuxottica. “This continued collaboration reflects our shared commitment to advancing evidence-based clinical practice and supporting the vision care community with the latest scientific knowledge. Through our ongoing partnership with WCO—including efforts to raise awareness around presbyopia—we aim to equip practitioners with the tools needed to deliver better patient outcomes globally.”

WCO Dr. May Zhang HOYA Vision Care, World Congress of Optometry Emerald Sponsor
Dr. May Zhang HOYA Vision Care, World Congress of Optometry Emerald Sponsor

“At HOYA Vision Care, our mission is to protect and preserve sight across every stage of life,” said Dr. May Zhang, HOYA Vision Care Global Head of Professional Affairs. “Our sponsorship of WCO5 and partnership with WCO reflect our dedication to clinical excellence, scientific collaboration, and education. We are proud to support the profession with innovative, evidence-based solutions* that address the growing burden of myopia worldwide.”

Disclaimer: *MiYOSMART spectacle lenses have not been approved for myopia management in all countries, including the United States, and are not currently available for sale in all countries.

Event Highlights

300+ Hours of Continuing Education

This joint meeting will offer 300+ hours of cutting-edge continuing education and professional development across 200+ courses. Most lectures are accredited for COPE and/or CPD points. Course highlights include Retinal Disease Innovations, AI in Eye Care, Optic Nerve Imaging, Optometry’s Role in Global Eye Care Delivery, Visual Field Mastery, and more.

World Council of Optometry In-Person Poster Session

On June 26-27, explore research and clinical experiences from WCO’s six geographic regions across the globe. Don’t miss this opportunity to connect with fellow professionals and learn from the brightest minds in the field.

Networking & Leadership Development

This event will not only offer extensive professional development but also foster invaluable networking opportunities. Optometrists, optometry students, and other eye health professionals will have the chance to connect, collaborate, and build meaningful relationships to help advance the profession on a global scale.

Educators’ Forum & Accreditation Panel

On June 27, delve into the WCO Competency Framework for Optometry and explore how university programs can adapt curricula to meet international eye care needs at the WCO Educators’ Forum, held in partnership with the Association of Schools & Colleges of Optometry (ASCO). The forum will be followed by an Accreditation Panel, where representatives from National Accreditation Councils around the globe explore challenges, best practices, and self-evaluation strategies in the absence of independent, formal accreditation processes.

With the support of industry leaders and a shared vision for accessible, high-quality eye care worldwide, Optometry’s Meeting® | 5th World Congress of Optometry (WCO5) promises to be a rewarding opportunity to engage, learn, and collaborate across the global optometric community.

Learn more at https://www.optometrysmeeting.org/wco5/5th-world-congress-of-optometry.

Click HERE for the press release.

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Version 6.0 Is Live: Introducing the New CSI Dry Eye Software Experience

CSI Dry eye software

CSI Dry Eye Software, an AI-powered, research-driven platform dedicated to managing and assessing dry eye disease, proudly announces the release of its latest update: Version 6.0.

This new version features a sleek, intuitive interface designed with direct input from optometrists and ophthalmologists, focusing on the most-used functions in the simplest yet most functional way possible. From a smarter dashboard to automated reminders, Version 6.0 delivers enhanced usability and clinical insights.

Key features include:

·        Enhanced Performance Dashboard

  • Easily track essential clinic metrics and recent activities at a glance with dynamic visuals presented in a clean, user-friendly layout.

·        Signed and Structured Customizable Patient Reports

  • Physicians can now finalize assessments with electronic signatures and export reports tailored by selected sections and preferred order.

·        Comprehensive Treatment Section

  • View each patient’s treatment journey in one centralized location, complete with timelines, linked assessments, and editable progress notes.

·        Targeted Questionnaire Alerts

  • Improve clinic efficiency by ensuring intake forms and questionnaire updates reach the right staff at the right time.

·        Automated Patient Follow-Ups

  • Schedule flexible, timely reminders that encourage patients to complete questionnaires promptly, enhancing engagement and compliance.

·        Seamless Questionnaire Distribution

  • Send questionnaires directly from the dashboard with just a few clicks, reaching any number of patients quickly and effortlessly.
CSI May Social Posts

Ken Barbet, CSI Dry Eye Software’s newly appointed CEO, describes Version 6 as a milestone in the company’s growth: “We are proud to introduce Version 6.0, a product shaped by meaningful feedback from our users and the dedicated work of our entire team. By listening closely to clinicians, we identified key areas for improvement. This release marks just the beginning of many enhancements designed to make CSI Dry Eye the most effective dry eye management tool available.”

Version 6.0 reflects CSI Dry Eye Software’s commitment to adapting with the evolving eye care industry and delivering the best possible support for doctors and their patients.

Meet the CSI Dry Eye Software team at upcoming events this July 2025 in Halifax, including the 39th Congress Canadian Association of Optometrists (CAO) from July 2 to 5, and the Eye Recommend NTE from July 6-8.

Click HERE for the press release.

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ClearVision Optical Fundraises and Celebrates its Legacy and Values at Founder’s Day

ClearVision logo

ClearVision Optical marked Founder’s Day last month with a special event at its Hauppauge, New York headquarters, paying tribute to the company’s founder and the values he instilled.

Held annually in May, Founder’s Day honors the legacy of Fred Friedfeld, who started the company in 1949 with his wife Mimi Friedfeld. Founder’s Day serves as a meaningful moment for the ClearVision team to gather and reflect on the principles Fred championed.

ClearVision Founders day 2025

This year’s event featured a Makers Fair, offering ClearVision team members the chance to participate in a variety of creative and service-focused activities. The fair included interactive booths and demos designed to engage employees, foster community, and support charitable giving.

Many of the booths were employee-led or inspired, providing a platform for team members to showcase their creativity and entrepreneurial spirit—qualities Fred embodied and championed. From handmade crafts to hands-on demos, the Makers Fair celebrated the diverse talents that shape ClearVision’s culture and community.

Activities included:

  • Baking Demonstration: A live baking demonstration.
  • Blanket-Making Demo: A blanket-making demo that used a starter blanket that attendees helped assemble.
  • Bracelet Crafting Station: A bracelet-making station.
  • Cricut Station: A Cricut station where participants ironed smiley designs onto cotton zipper toiletry bags that were later donated.
  • Gardening Booth: A vertical gardening activity station.
  • Pen-Making Station: A table where attendees made custom pens with beads and charms.
  • Professional Headshots: A professional headshot booth.
  • TPI 3D-Printed Eyewear Showcase: An eyewear showcase with frames, product flyers, and a try-on station.
  • Toiletry Kit Collection: A team effort to sort through personal care and toiletry items donated by employees, all of which were then donated to support local shelters.
ClearVision three women

The Makers Fair also featured a sunglass sale, with all proceeds benefiting the Fred Friedfeld Memorial Scholarship Fund in partnership with the SUNY College of Optometry.

Established in 2014, the Fred Friedfeld Memorial Scholarship helps support future optometrists in achieving their professional goals. Awarded based on merit, the scholarship is given to students who show strong potential and a dedication to making a difference in the field. Funds go directly toward reducing their tuition burden. This support helps launch careers in optometry that make a daily impact—whether in delivering high-quality care or shaping the future of the industry.

Although contributions are accepted year-round, Founder’s Day provided a focused opportunity to rally around the future of eyecare. The scholarship, created in collaboration with SUNY Optometry, has already raised more than $100,000.

ClearVision Optical encourages the optical community to join in this effort to strengthen optometric education, research, and patient care. Donations to the Fred Friedfeld Memorial Scholarship Fund are a meaningful way to honor Fred’s legacy and empower the next generation of eyecare professionals.

To contribute, donations can be made online by clicking here.

Checks may also be made payable to the Optometric Center of NY with a note indicating the Fred Friedfeld Scholarship Fund. All donations are tax-deductible.

Click HERE for the press release.

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MIDO Wins Again: communication Campaign Wins Award for Third Consecutive Year

MIDO logo

At the 29th edition of the Mediastars technical awards for advertising, the MIDO campaign | Milano Eyewear Show 2025, Refocusing On Humans, wins three awards in the print media section: 1st place Mediastar, 1st place Periodical and Special Star for Creative Direction. The awards ceremony was held Friday, June 6th at the San Fedele Auditorium in Milan.

For the third consecutive year, the MIDO communication has earned one of the foremost accolades in the world of advertising. An outcome that goes well beyond a single creative concept – what is being celebrated is the ability to consistently create new, relevant campaigns that powerfully communicate to the public and the press, all while maintaining a clear and recognizable direction. An achievement that demonstrates the strength of MIDO’s strategic vision and the quality of the team’s work.

“Refocusing on Humans”, photographed by Uli Weber and created by Max Galli in collaboration with Mixer Group, returns humans to the center of focus and is a tribute to human creativity and the craftsmanship skills that create beauty. Entrusted to a master of photographic art, the campaign narrates the awe-inspiring authenticity of human beings, reflecting the unique creative spirit of the world of eyewear.

At its 29th edition, the Mediastars award is assigned every year to the best Italian ad campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at the national level. About 550 projects were nominated for this edition and evaluated by a panel of industry experts and professionals.

Mido starting from left presenter, Monia Innocenti (MIDO), presenter, Max Galli and Sara Lometti (Mixer Group)
Mido starting from left presenter, Monia Innocenti (MIDO), presenter, Max Galli and Sara Lometti (Mixer Group)

To stay up to date with all the latest MIDO news, visit the website https://www.mido.com/en/ and the official social channels, Instagram @mido_exhibition, Facebook @MIDOExhibition, X @MIDOExhibition and LinkedIn https://www.linkedin.com/company/mido/posts/.

CREDITS “REFOCUSING ON HUMANS – A new eyewear perspective”

Agency: Mixer Group

Creative Direction: Max Galli

Photography: Uli Weber

Art Director: Max Galli

Copy: Sara Lometti

Digital Processing: Matteo Tranchellini

Client Manager: Martina Vailati

Account Manager: Marta Vecchiati

Click HERE for the press release.

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