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IRIS Aligns with Canada’s Top Influencers – The New IRIS Ambassadors

IrisAmbassadorsVancouver (September 25, 2015) — IRIS The Visual Group is excited to announce the launch of their new Ambassador Program with some of the nation’s top Millennial Influencers. Mommy, Wife and former MD, Monika Hibbs started her blog, MH By MONIKA HIBBS, as a creative outlet to share her knowledge while studying medicine. She now blogs full time about a lifestyle inspired by fashion, beauty, design, family, and all things beautiful.

Lauren and Mariel Armstrong are the chic and sophisticated sisters behind PARTYSKIRTS. Lauren and Mariel co-founded PARTYSKIRTS when they received an overwhelming response to the
PARTYSKIRTS they designed for themselves to wear. PARTYSKIRTS are now a global phenomenon worn by those who believe in celebrating life. Crazy Style Love is a fashion blog authored by Jenny Jovanovic — “a regular woman with a regular career, body and budget”. Her blog shares her personal style along with expert tips and tricks on how to look (and eat!) your best on a budget.

The new Ambassadors will be endorsing IRIS through several online and offline activations this Fall, highlighting new fashion trends in eyewear, as well as attending special IRIS events and promoting eye health through regular eye exams.

“The Ambassadors will humanize the IRIS brand through their fun and vibrant personalities and potentially draw in new customers, previously unaware of what IRIS had to offer,” says Melanie Hajjar, Director of Marketing, IRIS. “IRIS is thrilled to work with Lauren, Mariel, Jenny and Monika. They are true Influencers whose engaged followers look to them for fashion, lifestyle and health inspiration.”

BCBGMAXAZRIA Brings Lizard and Python Prints to Life

BCBGMAXAZRIA launches four fashion forward models new for their fall 2015 collection, introducing a 3D technique used to create a realistic python and lizard leather looking temple further enhancing the new models’ cat eye and wayfarer shapes. The new releases are rich in colour, youthful in shapes, enhanced in texture creating the ultimate eyewear fall release.

Distributed by Centennial Optical. www.centennialoptical.com

Gold in the City of Light

End the suspense! The winners of the Silmo d’Or are now known. The ten winners received their awards at the legendary Maison de la Radio, located in the 16th arrondissement of Paris.

From September 25 to 28, over 35,000 Silmo attendees gathered in the French capital to discover the latest from more than 1350 different brands. As with every year, the delivery of the Silmo d’Or was the highlight.

Here is the list of those who have distinguished themselves with the award, juried by designer Emmanuel Gallina:

Optical Frame: Masunaga with “GMS-106”

Sunglasses: W-Eye with “Aifir”

Vision: Essilor with “Eyezen”

Contacts: Johnson & Johnson with “1-Day Acuvue Moist Multifocal”

Children: Minima with “Junior Hybrid”

Sports Equipment: Seiko Optical Group with “Seiko Xchanger”

Low Vision: Visiole with “Blaze EZ”

Frame Technological Innovation: Blackfin with “Shark-Lock”

Material/Equipment: Luneau Technology with “Attitude” from Briot

Jury Prize: Factory 900 with “FA-087”

Marcolin and Moncler Sign a Worldwide Exclusive License Agreement

Longarone (Belluno)- Marcolin Group and Moncler S.p.A. announce the signing of a worldwide exclusive license agreement for the design, production and distribution of men’s and women’s sunglasses and eyeglasses, as well as ski masks for men, women and children branded Moncler.

The license will be effective from January 2016 until December 2020, with the possibility of a renewal for an additional five years. The launch of the first eyewear collection is expected by March 2016. The frames will combine aesthetic functionality and techno research, evoking the iconic elements of Moncler’s timeless style.

Source: www.marcolin.com

Tura Unveils Four New Models, the Perfect Accessory for Every Woman

Since Tura’s inception into the eyewear industry in 1938, the jewellery inspired, uplifting shapes and sophisticated colours in Tura frames continue to woow us! Tura introduces four new specially designed models for an October release. Each model continues to uphold the Tura standards of fashion, high quality, comfort and elegant design.

The titanium milled metal front of the R117 and the meticulously finished R116 are both full framed models perfect for any woman who loves a classic design with an extra touch of elegance. The Tura semi-rimless R531 and R533 will add further depth in your eyewear collection with the elegantly designed hand-painted enamel and their signature end tip shape of an upswept curve.

www.tura.com

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