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October 5, 2015May 19, 2026

Transitions Optical Introduces Transitions Innovation Awards Program

Long-standing Transitions Awards Program Evolving

PINELLAS PARK, Fla.– Transitions Optical, Inc. has announced the opening of a new Transitions Innovation Awards Program for 2015 – with five categories celebrating both individuals and companies from the U.S. and Canada for their innovative efforts to support the Transitions^® brand over the past year.

Open to independent eyecare professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories, the Transitions Innovation Awards categories include:

2015 Transitions Brand Ambassador (Individual-only award)
Best in Growth Achievement
Best in Training
Best in Marketing
Best in Patient Experience

“Amidst the ever-changing technology advances and changes made within our industry, one thing has always remained important within our business model and that’s partnership,” said Jose Alves, general manager, Americas, Transitions Optical. “We’ve evolved our Awards program to better credit our partners for the innovative approaches and strategies they are taking. Our hope is to showcase efforts all of our partners take to unite, educate and serve our customers and each other.”

Nominations for all Transitions Innovation Awards will be accepted online (at TransitionsCanadaPRO.ca/Awards) from October 1 – 31, 2015. To enter, candidates must complete a nomination form and detail their 2015 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

Up to three finalists in each category will be honored during the 2016 Transitions Academy, held February 3-6 in Orlando, Fla., where the winner will be announced. All finalists will be invited to attend the Transitions Academy event, and winners will receive funds for an employee celebration and marketing and public relations support.

For additional information, industry professionals should visit TransitionsCanadaPRO.ca/Awards or contact Transitions Optical Customer Service at CustomerServiceCanada@transitions.com.

October 2, 2015April 24, 2018

Predator or Prey?

A study of the pupils of 214 species of animal, published in the journal Science Advances, concluded that those with vertical pupils (like a cat) are predators, while animals with horizontal pupils are usually prey.

The vertical pupil allows hunters to better estimate their distance from prey and optimizes stereoscopic vision. When a vertical pupil contracts, image quality remains high whereas a circular pupil will blur vision when contracting. Larger predators, like lions and tigers, have more rounded pupils since, being higher from the ground, they have less need to correct retinal blur.

Horizontal pupils on prey animals produce a panoramic image and are better for peripheral vision. Study lead Dr. Martin Banks explains, “Grazing animals’ eyes can rotate by 50 degrees or more in each eye, a range 10 times greater than human eyes. When goats, antelope and other grazing prey animals put their head down to eat, their eyes rotated to maintain the pupils’ horizontal alignment with the ground.” More light coming in from the sides means a better chance to spot approaching predators and knowing when to flee.

Further information: http://www.sci-news.com/biology/science-pupils-shape-eyes-animals-03112.html

Photos: Jo Naylor CC BY 2.0, David Corby CC BY 2.5

October 2, 2015May 20, 2026

Hackett Bespoke- Britishness and Finest Handmade Technique

The very British world of smart city living, the country at weekends and an active social life are the sources of inspiration for the latest Hackett Bespoke AW15/16 ophthalmic collection. Handcrafted from the finest UTX acetates and meticulously tailored to fit, the collection fully embraces classic aesthetics through timeless styles and super lightness, as conveyed by style HEB157.

Distributed by Centennial Optical: www.centennialoptical.com

October 1, 2015May 20, 2026

Dutz Succeeds Again in their Autumn Eyewear Collection for 2015

Dutz eyewear takes the inspiration of everyday life and creates an outstanding fall collection rich in colours from bright reds to lime greens, blues to warm fall reds, combining those colours with unique shapes and traditional craftsmanship. The result… Positively EYEcatching!

This fall collection is based on three trademark signs that autumn is on its way. The denim inspired frames will be showcased in both acetate and metal designs. Jungle Fever will ignite the wild glamour side hidden in all of us. While the all important Aztec prints will keep this collection’s frame colours rich and luscious.

Dutz is distributed by Audace Lunettes: www.audacelunettes.com

October 1, 2015April 24, 2018

40 Minutes of Outdoor Activity per Day May Slow Epidemic of Myopia in Children

Myopia has reached epidemic levels in some countries in east and south-east Asia, where 80-90% of children will develop myopia by the time they graduate from high school. A new study published in the September 15 issue of the Journal of the American Medical Association (JAMA) offers evidence that an additional outdoor activity class resulted in a 9.1% reduction in the incidence rate of myopia, and a significantly lower cumulative change in spherical equivalent refraction (SER) over a period of three years.

The study divided grade 1 students in Guangzhou, China, into two groups of approximately 950 students each (average student age 6.6 years). One group had an additional class of 40 minutes of outdoor activities each day, while the other group continued their usual activity pattern.

The study found that overall there was a 23% relative reduction in myopia incidence, which was less than the reduction anticipated by the study leaders, but clinically significant because delaying myopia onset in childhood can reduce the likelihood of progression to severe myopia later in life.

Michael Repka, M.D., of the Johns Hopkins University School of Medicine, said of the findings: “Given the popular appeal of increased outdoor activities to improve the health of school-aged children in general, the potential benefit of slowing myopia development and progression by those same activities is difficult to ignore. Although prescribing this approach with the intent of helping to prevent myopia would appear to have no risk, parents should understand that the magnitude of the effect is likely to be small and the durability is uncertain.”

Further information: http://jama.jamanetwork.com/article.aspx?articleid=2441261

Served with Style

Created with French chef Mathieu Pérou, Silure de Loire pairs a round acetate silhouette with tortoise tones, subtle green accents and resin details inspired by fish scales.

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Transitions Students of Vision 2026 - EN

Students of Vision Challenges Future Eye Care Professionals to Reimagine Light Management

The Students of Vision Scholarship Program, presented by Transitions Optical and the Opticians Association of Canada, challenges future eye care professionals to develop a creative initiative that helps young adults better understand the impact of light on visual comfort, performance and everyday life. Top submissions will receive scholarships and smart eyewear equipped with Transitions lenses.

Transitions Optical Introduces Transitions Innovation Awards Program

Predator or Prey?

Hackett Bespoke- Britishness and Finest Handmade Technique

Dutz Succeeds Again in their Autumn Eyewear Collection for 2015

40 Minutes of Outdoor Activity per Day May Slow Epidemic of Myopia in Children

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