Blog

March 16, 2015April 24, 2018

What’s new at Vision Expo East 2015

International Vision Expo East, in New York City, will kick off four days of conferences and three days of exhibits on March 19. Participants will discover the most recent trends the optical industry has to offer.

This year, the Galleria and Underground Pavilions were redesigned and relocated to level three of the Javits Center. To celebrate these changes, International Vision Expo will host the Eyewear Designers of the Council of Fashion Designers of America’s (edCFDA) “Speaking of Design” panel discussion from 5:00 – 5:45 pm on Friday, March 20. The event will be followed by a cocktail reception.

Vision Expo East will also have its share of celebrities, starting with Bobbie Thomas, style editor for NBC’s Today Show, who will be the guest emcee of Safilo USA’s fashion show. Participants will also have an opportunity to see singer Lisa Loeb, soccer player Mia Hamm and Cynthia Bailey-Thomas of The Real Housewives of Atlanta.

Each year, Vision Expo East attracts about 30,000 eye care professionals.

For further information: http://www.visionexpoeast.com/en/Press/Show-News/Collaboration-Community-Events-Drive-International-Vision-Expo-East-2015/

March 13, 2015April 24, 2018

Emilio Pucci and Marcolin Launch First New Eyewear Collection

Emilio Pucci presents their first collection produced and distributed by the Marcolin Group following the new licensing agreement between the two organizations.

The new models perfectly interpret the aesthetic philosophy of the florentine brand, one that’s characterized by tradition, elegance and style offset with modern touches, celebrating a creative vision in continuous evolution.

Refined materials, stunningly modern design, sophisticated production techniques, master craftsmanship, attractive construction and an unerring pursuit of quality are the defining features of these new creations: a classy reinterpretation of elegance and femininity.

Brightly colored prints – a trademark of the fashion house – bring the eyewear models to life, exploring the possibilities of refined nuances and daring color contrasts.

Take Butterfly, for example, a new print whose design evokes the movement of a butterfly against a stylized background. Or Zadig, from the fashion house archives, made up of irregular segments that come together to create a vortex. Then there’s Flower Power’s stylized flowers on a multicolor geometric background; Ribbons’ borders that move to form semi-circular shapes; the iconic Emilio Pucci print Vivara, from which the wave motifs have been borrowed, and finally Peonia, with its large, soft-lined flower set against a block-color background.

The different types of prints are further enhanced by a mix of exciting materials, exclusive architectonic details and tinted or mirrored lenses.

SUNGLASSES COLLECTION

The new EP0009 retro-style sunglasses in acetate and metal exude a sense of simplicity and elegance, a charm only enhanced by their feminine architectonic structure and gently squared profiling. With lines and volumes in perfect harmony, the model invokes the elegance and femininity that is so indicative of the Emilio Pucci brand.

http://www.marcolin.com

March 13, 2015April 24, 2018

Blackfin recognized for its Mido 2015 stand

Black Shard, the Blackfin stand, won the Bestand 2015 award at the recent Mido.

Visitors voted on the best Mido stand, and the post-industrial look of the Black Shard stand clearly impressed them. Designed by architect Nicola De Pellegrini and his team at Anidride Design and built by Deimos, Black Shard summarizes the brand’s journey, while amplifying the blend of pure design, authenticity and innovation at the heart of its image.

The stand space seems to be an extension of the new ad campaign, in which the public can enter and explore the Blackfin universe. The Bar Cipriani space, in the centre of the stand, seals the partnership between the two brands, both worthy “Made in Italy” représentatives.

“We’ve been working on this project for over a year and we’re delighted with the result, the perfect representation of Blackfin and its philosophy,” said Nicola Del Din, CEO of Pramaor.

For further information, click HERE.

March 13, 2015April 24, 2018

Essilor Appoints New Community Relations Director

Essilor has announced the appointment of Community Relations Director, Sheila Bissonnette, as part of the company’s long-term community growth and development plans.

“We’re proud to continue to develop our relationships in the Canadian market and build on our success. This new position is part of our plan to streamline responsibility and management of our community engagement efforts and network communications with industry.” states Marc Tersigni, Chief Strategy Officer.

“Our focus is on supporting our internal and external communities and getting us to the goals we’ve set for Essilor Canada and our partners. This is a timely commitment based on our continued growth. Expanding key partnerships creates a need to strengthen our engagement efforts, in order to deliver the most impact with our stakeholders.” Tersigni states.

The community relations director will serve as Essilor’s national champion for enhanced corporate communications throughout Canada and promotion of effective industry relations.

March 12, 2015April 24, 2018

MAX MARA PRESENTS THE “FLORAL BLOOM” SUNGLASSES FOR SPRING/SUMMER 2015

For Spring/Summer 2015 Max Mara presents the new special edition sunglasses enhanced with micro-floral prints. The Seventies-inspired design of these squared oversized acetate sunglasses is reinterpreted with the modern and sophisticated touch of coral and dark brown floral patterns, reflecting the feminine inspiration of the collection.

The new sunglasses are available in white/rose with matt white metal temples and brown shaded lenses, or in dark brown/white with matt brown metal temples and brown shaded lenses. The Max Mara collection of sunglasses and optical frames is produced and distributed by the Safilo Group.