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Bohemian Romance Showcased in Anna Sui’s Latest Collection

Anna Sui’s SS15 optical collection creates eye catching easy to wear shapes with gorgeous custom laser engraved motifs in clean blacks and rich tortoiseshells. This collection spares no expense in details as seen in model AS662, with its vibrant colours originating from the fronts and cascading down the temples.

This season’s latest sunglass collection combines Swarovski crystals, richly layered handmade acetates in deep jewel tones of purples and reds, finished off with crystal and pearl on the temples. This collection truly captures soft feminine shapes while maintaining a bohemian feel.

Distributed by Centennial Optical: www.centennialoptical.com

MARCHON EYEWEAR ANNOUNCES NEW SUBSIDIARY IN AUSTRALIA

Melville, NY– Marchon Eyewear, Inc., a VSP Global company, is pleased to announce that General Optical (GenOp) and Marchon Australia have become wholly owned subsidiaries.

Marchon has been present in Australia since 1987 through its partnership with GenOp. This reorganization will enable Marchon to better service the Australian and New Zealand markets.

Peter Lewis, founder and CEO of GenOp and Marchon Australia, played a key role in the development and growth of Marchon in the market. After serving 28 years as CEO, Lewis has announced his retirement which will be effective October 31, 2015.

“I have experienced the optical industry’s complete transformation over the years, most notably the significant evolution and globalization of the market. I was able to rise to the challenges and build an integrated business solution with a primary goal – support independent optometry and enable them to compete successfully in the future,” stated Lewis.

Following Lewis’ retirement, GenOp and Marchon Australia will now be led by Brad Saffin, newly appointed Country Director, and Jonathon Lewis, Managing Director.

Saffin began his career in the eyewear industry in 2002 as the Director for Dragon Alliance’s South Pacific subsidiary based in Australia. He later relocated to Dragon’s headquarters in San Clemente, CA where he spent the past three years as Senior Vice President of Sales and Marketing. His primary responsibilities consisted of overseeing the development and execution of Dragon’s global sales and marketing initiatives.

Saffin commented, “I’m honored to follow in the footsteps of Peter Lewis and continue the excellent work he has done providing independent optometry with the products and tools to compete successfully in the Australian market. I am beyond excited to join GenOp and Marchon Australia and expand its leading portfolio of brands in the region.”

Jonathon Lewis has been with the organization since 1996 and has held various senior positions including Inventory Manager, Product & Distribution Manager, and most recently Managing Director.

“We are committed to investing in the region and leveraging the legacy established by Peter and his team.  We look forward to continue building relationships in the market while delivering compelling products, innovative marketing and outstanding customer service commensurate with our company,” commented Claudio Gottardi, President and CEO of Marchon Eyewear.

Waters of the Red Sea Inspire Koali Sohal

Koali’s Sohal, inspired by the sohal surgeonfish features light and luminous lines in four versions adorned with a stainless steel topbar in bright colours. This creates a line of contrasting colour that highlights the eyes.

The combination of three colours – deep on the front, pastel or contrasting on the topbar, and bright in the centre of the temple – creates a characterful, ultra-feminine product.

Distributed by Lanctôt: www.rlanctot.com

World Sight Day Challenge

Raising funds for people in need of vision care

“It’s bad, really bad. They are not having any eye care. Not at all.”

That’s how Dr. Carl Dumas, an ophthalmology resident working at the Public Eye Hospital in Haiti described the state of eye health in his country, which has a population of 11 million people and only 3 optometrists.

Now in its 9th year, and coordinated by Optometry Giving Sight, the World Sight Day Challenge invites eye care professionals, their staff, patients, industry partners and students of Optometry to raise funds throughout October to help the 600 million people around the world who are needlessly vision impaired, including those in Haiti.

“Participation in the Challenge is fun and easy to do,” said Clive Miller, CEO of Optometry Giving Sight. “Whether you choose to write a cheque, purchase a wristband, become a monthly donor, run a practice promotion such as I Care & Share, or get involved in fundraising, this is the time when the global optometric profession and industry rallies together to ensure that all people can gain access to the vision care they need.”

Mr. Miller said that fundraising activities in the practice, office or school are always a highlight of the campaign. Last year saw practitioners shaving their heads; practice staff proudly wearing their t-shirts throughout October; companies finding creating ways to engage their staff and management; patients happily joining in the fun, and students trying to win the Global Fundraising School of the Year Award!

“The mission of Optometry Giving Sight is close to our hearts as eye care providers and we feel privileged to be able to do our small part to help our profession give back to society. The event is always well received by our patients and creates a fun atmosphere in the practice amongst our dedicated staff and doctors,” said Dr. Mike Rotholz of View Eye Care in Toronto, ON

“World Sight Day is an excellent opportunity for our office to gain publicity in the local community and contribute to the global cause of vision loss world wide. I feel that there is no more relevant and practical cause that I could be supporting as an optometrist,” said Dr. Kerrie Schwandt in Medicine Hat, AB

Transforming Lives:

Annie and Sonia are two of 1500 children who benefitted from a recent screening program in Cap Haitian, Haiti. Poor vision made it very difficult for them to see the teachers’ writing on the blackboard.  They were identified as having astigmatism and were referred to the Vision Plus Clinic, part funded by Optometry Giving Sight, for a full examination and to obtain glasses. “Thank you for helping my daughters see the world,” a grateful Mrs. Charles said after her 6-year-old daughter, Sonia, put on her first pair of glasses!

Optometry Giving Sight is currently raising funds to support the establishment of the first School of Optometry in Haiti, which we hope will accept its first students in 2016.

To get involved, please visit www.givingsight.org or call Corinne Waldon at 1-800-585-8265 ext 4. Optometry Giving Sight has t-shirts for purchase and materials to help you promote your involvement in the practice, at work or at your school.

Google Award Funds Mobile Technology to Help Blind People See

A research team at the Centre for Autonomous Systems at the University of Lincoln, UK, is developing a smart vision system to help blind people use their mobile devices navigating unfamiliar environments.

With funding provided by a Google Faculty Research Award, project lead Dr. Nicola Bellotto plans to take advantage of the more advanced colour and depth sensing technology in new smartphone designs for an object recognition and 3D mapping system that can send the information to users either through sound, vibration, or spoken descriptions of the objects.

Dr. Bellotto says there are advantages to using smartphones over currently available visual aids. “If people were able to use technology embedded in devices such as smartphones, it would not require them to wear extra equipment which could make them feel self-conscious.”

The team is collaborating with machine learning experts at Google to develop a system which can adapt to the experiences of the individual user.

Further information: http://www.lincoln.ac.uk/news/2015/06/1110.asp

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