Blog

February 11, 2015April 24, 2018

Essilor wages war on poor vision

Essilor has launched the charitable Vision For Life program, whose mission will be to provide funding for projects that fight against uncorrected poor vision.

The program has received an initial commitment of 30 million euros (CAN$43 million), making it the largest global strategic giving program dedicated to eliminating poor vision.

Vision For Life will fund initiatives such as vision care actions, vision centres and skills development in areas without access to primary eye care, and public awareness campaigns stressing the importance of good vision.

Vision For Life will be administered by the Essilor Social Impact Fund, a non-profit organization, in the United States and the Essilor Social Impact fonds de dotation (endowment fund) in France.

For further information: http://www.essilor.com/en/Press/News/Documents/2015/Essilor%20Press%20Release_Vision_For_Life_February_2015.pdf

February 11, 2015April 24, 2018

Calvin Klein Offers New Men’s Navigator Style

Luxurious and bold, leading Calvin Klein’s three new additions to its men’s collection is a new masculine navigator style.

Featured in their latest advertising campaign, CK7972 has a unique, navigator silhouette and features thick, rich material, a keyhole bridge and a reverse hinge. CK7972 is available in black/tortoise and Tokyo tortoise. CK7385 is a sleek and sophisticated, rectangular shaped model and CK7971 has a bold, thick acetate /zyl cutaway design.

The brand’s pure sophistication and understated elegance remain as signature elements of this season’s Calvin Klein eyewear collection.

Available through Marchon Eyewear: www.marchon.com

February 10, 2015April 24, 2018

Vision-Ease announces an appointment and an invitation

Grady Lenski is the new vice president of sales, North America, for Vision-Ease.

He will be responsible for sales teams in the United States, Canada and Mexico, in addition to supervising customer service initiatives. Lenski worked at PPG Industries for 32 years. He most recently served as managing director of marketing and business in Canada for Transitions Optical.

Furthermore, the U.S. women’s soccer legend and ambassador of Coppertone polarized lenses will visit the Vision-Ease kiosk at the next Vision Expo East, to be held at the Javits Center in New York. On Saturday, March 21, she will be present from 2:00 to 3:00 pm to sign autographs and meet her fans.

For the full press release on the Grady Lenski appointment, click HERE.

To read the full Mia Hamm at VEE press release, click HERE.

February 9, 2015April 24, 2018

Say Yes to XX , Love Inspired Frames from Mexx

These eye catching frames boast a both bold and fun look for February. The women’s frames feature an acetate front coupled with embossed temples made from superior-quality aluminium.

The temples are available in one or two colours, depending on the colour combination. For example, red aluminium teams up with coral or palladium on an xx pattern in dark blue and kiwi-green.

Opticians, get on one knee, each frame also comes with a matching aluminum ring.

Distributed by Lanctôt. http://www.rlanctot.com

February 9, 2015April 24, 2018

Isabelle Boin-Serveau Appointed as Editor for Opt!K Magazine

David Pietrobon, President of Vuepoint IDS and publisher of the bilingual magazine Optik, has announced the appointment of Isabelle Boin-Serveau to the editorial team led by Charleen Wyman, Managing Editor.

“It is very important for us to preserve the bilingual nature of our publication. That is why we are very pleased to have the presence of Isabelle for everything related to writing in French,” said David Pietrobon.

Isabelle Boin-Serveau has over 25 years of experience in writing and magazine editing including 10 years of editing experience in the field of optics. Always on the lookout for the latest trends in technology, marketing and fashion, Isabelle Boin-Serveau will become the French language editorial resource for Optik Magazine.

David Pietrobon would also like to thank Danielle St-Jean, long-standing editor-in-chief for Optik since its inception in 2006, for her dedication and tireless efforts over the years. The transition to the new editorial team is in full swing and the contributions of Charleen and Isabelle to the evolution of Optik are already evident in the first issue published under the VuePoint banner in February, 2015.