Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris is positioning its 2026 edition as a key international meeting point for the optical and eyewear industry, as the sector continues to...

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Transitions Optical logo 2024 noir

See the Rockies in a New Light: Transitions® Launches Panoramic Train Adventure Contest

Transitions® invites consumers to embark on an unforgettable journey with its new national contest, “The Adventure Begins with Transitions®”...

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Marchon Nike Vision campaign May 2026

Nike Vision Launches First Football-Focused Brand Campaign

Nike Vision has launched its first brand campaign dedicated to football, centring the initiative on performance eyewear and lifestyle styles tied to...

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Lumenis OptiLIFT image and logo May 2026

Lumenis OptiLIFT Receives Health Canada Approval for Evaporative Dry Eye Use

Lumenis has announced that Health Canada has authorized OptiLIFT™ and its proprietary Dynamic Muscle Stimulation (DMSt) technology for reducing...

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opti Munich 2027

opti Unveils New Campaign Direction Ahead of 2027 Show

opti has announced a new campaign direction for its 2027 edition, introducing the claim “See Hear Next” as part of a broader repositioning of...

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