Transitions and the OAC Now Accepting Scholarship Applications

Thursday, August 17 2017 | 00 h 00 min | News

PINELLAS PARK, Fla – Transitions Optical is partnering with the Opticians Association of Canada (OAC) to support the next generation of eye care...

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Imbruglia is Pure Seduction

Thursday, August 17 2017 | 00 h 00 min | News

How to translate seduction into optical frames It is that question that Vinyl Factory designers asked themselves Crowned with materials that look...

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Learn How to Photograph an Eclipse Without Damaging the Eyes or Camera

Wednesday, August 16 2017 | 00 h 00 min | News

The American Academy of Ophthalmology and the American Academy of Optometry are teaming up to offer tips on how to safely photograph an eclipse...

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Transitions Releases New Kids’ Resources for Eye Care Professionals

Tuesday, August 15 2017 | 00 h 00 min | News

PINELLAS PARK, Fla – To help eye care professionals better understand and treat young patients, Transitions Optical has released new kids’...

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Vision Council Announces Daymond John as Keynote Speaker

Tuesday, August 15 2017 | 00 h 00 min | News

The Vision Council announced that registration is now open for the 2018 Executive Summit, featuring keynote speaker Daymond John, entrepreneur and...

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Fall Frames + Smarter Lenses: What to Stock and Why

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opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

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New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

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Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

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Fall Frames + Smarter Lenses: What to Stock and Why

Explore fall eyewear trends and smart lens innovations. Learn how to curate frame inventory, precision fit small silhouettes, and pair tech-driven lenses.

Learn More

opti Munich 2027

opti 2027: “Next.” Brings Future‑Driven Technologies Into the Optical Market

opti 2027 expands its See. Hear. Next. vision with SMART TECH, a new area dedicated to smart eyewear, wearables and connected applications. Director Cathleen Kabashi explains how “Next.” turns future technologies into real business opportunities for optics and hearing care.

Read more

New Data from The Vision Council: Rising Prices Sustain Optical Market as Volume and Provider Confidence Decline

New data from The Vision Council shows that rising prices are sustaining optical market revenue in early 2026, even as exam volume, patient visits and provider confidence decline. Market inSights and Provider inSights reports reveal a sector holding steady on value while underlying softness continues to build.

Read more

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Life Italia Debuts Playful New Gradient Designs for Kids

Life Italia adds a playful new dimension to children’s eyewear with the NI-157, combining bright gradient colours with durable TR-90 Grilamid, hypoallergenic rubber and flexible hinge technology.

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