Combating Avoidance Coping
Thursday, July 27 2023 | 14 h 40 min | Optik Magazine, Practice Management
By Dr Trevor Miranda In life and at work, we can often think it is easier not to think of something to avoid having to use the scarce resources...
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From Surviving to Thriving
Wednesday, July 19 2023 | 08 h 51 min | Optik Magazine, Practice Management
By Dr Wynn Nguyen-Le “Differentiate or Die” That was the title of the book I saw when I first opened my locker on my first day of...
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Contact Lens Pricing Strategies for Today’s Consumer
Monday, June 12 2023 | 09 h 03 min | Optik Magazine, Practice Management
By Dr Trevor Miranda, OD The modern consumer is egocentric By that, I mean that they generally make purchases based on what is best for them, not...
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Plastic Plus: Defiantly Independent, Proudly Made in Canada
Friday, October 5 2018 | 08 h 30 min | Optik Magazine, Practice Management
By Mark B Matthews Plastic Plus is the largest Independent Optical lab in Canada by far Plastic Plus owner Paul Faibish provided Optik with a lab...
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Lens Technology not Fashion Driving Multiple Pair Sales
Thursday, January 28 2016 | 00 h 00 min | Practice Management
Can new specialized lenses alone drive real market growth By Mark B Mathews A December survey of Canadian ECPs conducted by VuePoint indicates...
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