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Nike Vision Launches First Football-Focused Brand Campaign

Marchon Nike Vision campaign May 2026

Nike Vision has launched its first brand campaign dedicated to football, centring the initiative on performance eyewear and lifestyle styles tied to the sport ahead of this summer’s major international tournaments.

The campaign features footballers Virgil van Dijk, Sam Kerr, and Hwang Hee-chan, and positions eyewear as part of both on-field performance and off-field style.

According to the company, the campaign highlights two models within the collection: Nike Zeus Rise and Nike Radeon. Nike Vision describes Zeus Rise as a performance-oriented frame designed for clarity and visual precision, incorporating Nike Max Optics lens technology. The company says the style has also been integrated into World Cup athlete kits.

The second model, Radeon, is being positioned as a lifestyle frame aimed at athletes and consumers looking for a sport-influenced aesthetic beyond competition settings.

Nike Vision said the campaign will include large-scale out-of-home advertising in New York and Los Angeles, along with travel retail activations in several international hubs, including Milan, London, Barcelona, Tokyo, Rio de Janeiro, and Mexico City.

The brand is also planning a phased social media rollout built around athlete participation. According to Nike Vision, ambassadors will receive personalized Zeus Rise kits and nominate other footballers to take part, creating a chain-style campaign tied to the global football community.

The company said the initiative marks its most extensive football-focused eyewear campaign to date.

Click HERE for the press release.

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Titanium Reframed: Silhouette’s Bold New Chapter

Optik Voila May-June 2026 COS Silhouette 4572_7010

Titanium Reframed redefines ultralight eyewear with full-rim frames laser-cut from ultra-thin titanium. A sleek new nose bridge and Silhouette’s snap-hinge deliver refined engineering and comfort.

Four bold silhouettes, matte metallic finishes, and fresh shades like Blue Aura, Green Sage, and Ultraviolet bring modern energy to timeless design.

Featured model: Titanium Reframed 4572

Distributed by COS: canadianoptical.com

About COS:

For over 70 years, COS has prided itself on its commitment to providing customers with unparalleled service and superior products. Founded in 1951 by Fred and Judith Hochstadter, with the specific goal of offering something truly innovative to independent eye care professionals in Canada, and based in Montreal, COS is a family-run business that represents a wide variety of high-quality frames. They are also Silhouette’s exclusive Canadian distributor since the brand was established in 1964.

The heart of COS business lies in the relationship with each client. The goal of the sales representatives and customer service team is to develop long-term, in-depth ties based upon customer-satisfaction and respect. With every interaction, COS dedicates itself to delivering the exact results that customers desire and their needs require. When it comes to offering truly top of the line service, COS is nothing short of groundbreaking.

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Lumenis OptiLIFT Receives Health Canada Approval for Evaporative Dry Eye Use

Lumenis OptiLIFT image and logo May 2026

Lumenis has announced that Health Canada has authorized OptiLIFT™ and its proprietary Dynamic Muscle Stimulation (DMSt) technology for reducing signs and symptoms of evaporative dry eye disease, while also improving lower lid laxity and blinking mechanism.

According to the company, the approval makes Lumenis the first to offer a muscle stimulation device in Canada cleared for ophthalmic use. OptiLIFT joins the company’s growing dry eye portfolio, which also includes OptiLIGHT, its intense pulsed light technology authorized in Canada for dry eye management.

OptiLIFT is intended to address an area of dry eye care that has traditionally had limited treatment options. Lower lid laxity and incomplete blinking are associated with tear film instability and ocular surface symptoms and may become more common with age as periocular muscle tone decreases.

The device uses Dynamic Muscle Stimulation to strengthen the periorbital muscle area, with the goal of improving blink quality and lower lid support through a non-surgical approach. OptiLIFT is also indicated for non-invasive skin tightening and wrinkle treatment, allowing eye care professionals to incorporate aesthetic services through the same platform.

OptLIFT_Device in Use

Lumenis cited a study published in Clinical Ophthalmology examining the use of its DMSt technology in patients with lower lid laxity and dry eye disease. According to the company, the study reported improvements in lower lid laxity, blinking quality, tear break-up time, ocular surface symptoms, and eyelid appearance over the course of treatment.

“Dry eye disease is inherently multifactorial, and eyelid dynamics—particularly lower lid laxity and blink dysfunction—are frequently underrecognized contributors to tear film instability and ocular surface disease,” said Laura M. Periman, MD, Director of Dry Eye Services and Clinical Research at Periman Eye Institute in Seattle. She said supporting periocular muscle function may help improve tear distribution and ocular surface health in some patients seeking non-surgical options.

In a statement, Itay Mayer, Chief Commercial Officer at Lumenis, said the company sees OptiLIFT as addressing a gap in care for patients affected by lower eyelid laxity and impaired blinking.

Click HERE for the press release.

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Eye on the Industry Podcast: Episode 11 Explores Succession Planning, Resilience, and Leadership with Dr. Diana Monea

Eye On the Industry podcast EOTI

The latest episode of Eye on the Industry features Dr. Diana Monea, a veteran optometrist, practice owner, speaker, and consultant, for a deeply personal and insightful conversation on succession planning, leadership, and rebuilding through life’s most difficult transitions.

Hosted by Christine Zeggil and Isabelle Tremblay, Episode 11 looks beyond business strategy to explore the human side of practice ownership—what it takes to lead, let go, and move forward after decades of building a career.

Eye on the Industry Podcast with Dr. Diana Monea

Succession Planning as a Strategic Priority

After more than 40 years in clinical practice and successfully executing a structured succession plan in 2025, Dr. Monea emphasizes that planning an exit should not be an afterthought.

She encourages practitioners to begin with the end in mind—building a practice that can eventually transition smoothly to new leadership. Without early planning, she notes, many owners are forced into reactive decisions driven by personal or economic circumstances.

Her advice: break the process into manageable steps, seek guidance from financial and legal advisors, and maintain clarity throughout the journey.

Leadership Shaped by Adversity

A defining part of the discussion centers on how personal loss and professional challenges reshape leadership. For Dr. Monea, adversity strengthened her sense of empathy and reinforced the importance of leading with humanity.

She describes leadership not only as decision-making, but as creating space for others—understanding their struggles and supporting them through difficult moments.

In her view, optometry offers a unique opportunity to make a meaningful impact:
to connect with patients, understand their experiences, and improve their quality of life in tangible ways.

Lifelong Learning and Evolving Leadership

Even after decades in practice, Dr. Monea returned to university to complete a Master of Human Resource Management—an experience that reinforced the importance of understanding people across generations.

She highlights that successful practices depend on having the right people in the right roles, and that strong leadership today requires collaboration between generations, each bringing different strengths and perspectives.

Rebuilding and Moving Forward

The episode also addresses the realities of navigating major life changes—balancing personal loss, business transitions, and new responsibilities.

Dr. Monea speaks candidly about the challenges of rebuilding, emphasizing the importance of taking small, manageable steps and leaning on support networks—sometimes from unexpected sources.

Her message is one of resilience: progress does not come all at once, but through consistent effort, patience, and the willingness to keep moving forward.

A Conversation that Resonates

Episode 11 stands out as one of the more personal conversations in the Eye on the Industry series—offering practical guidance for practice owners while also addressing the emotional realities of leadership and change.

🎧 Listen to Eye on the Industry – Episode 11: Succession Planning, Tragedy & Rebuilding at Any Age with Dr. Diana Monea wherever you get your podcasts.

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opti Unveils New Campaign Direction Ahead of 2027 Show

opti Munich 2027

opti has announced a new campaign direction for its 2027 edition, introducing the claim “See. Hear. Next.” as part of a broader repositioning of the international trade show for optics and design.

According to the organizers, the updated concept is intended to reflect developments across the optical industry, including design trends, smart eyewear, technological innovation, and the growing convergence of optics and hearing acoustics.

The new campaign language is built around three themes. “See.” points to vision, precision, and perspective. “Hear.” reflects the increasing connection between optics and hearing care. “Next.” is meant to signal the sector’s next stage of development, from product and technology advances to the emergence of a new generation of professionals.

In a statement, Cathleen Kabashi, Director of opti, said the updated campaign is designed to help visitors navigate the trade show while also highlighting the people, ideas, and technologies shaping the future of the industry.

Organizers said curated content, new formats, and digital offerings are expected to play a larger role in helping attendees identify relevant themes, contacts, and business opportunities.

The new campaign will be introduced gradually over the coming months ahead of opti 2027, which is scheduled to take place in Munich from January 29 to 31, 2027.

Source:  opti

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