BonLook announces it has been ranked first in customer experience among eyewear stores in the latest Léger WOW Study 2026, and 24th overall across all categories. In addition, BonLook ranked first in digital customer experience nationwide, reinforcing the brand’s leadership both in Quebec and across Canada. This recognition highlights BonLook’s focus on delivering service that is personalized, thoughtful, and designed to make every customer feel confident and valued.
The Léger WOW Study, conducted by one of North America’s fastest-growing market research firms, measures customer experience across industries, analyzing factors such as service quality, engagement, and overall satisfaction. BonLook’s top ranking in Quebec’s eyewear category, alongside its first-place national ranking for digital experience, not only recognizes the team’s consistent excellence but also underscores how thoughtful, customer-focused interactions can set a brand apart in a competitive industry.
“This achievement is a reflection of the energy, professionalism, and genuine care our team brings to every interaction,” said Dr. Frédéric Marchand, Vice President, Optométristes Quebec. “Being recognized for both in-store and digital experience speaks to our commitment to meeting customers wherever they are, without compromising on quality or care. We are especially grateful to our customers; their trust and loyalty inspire us to create experiences that are thoughtful and uniquely BonLook.”
BonLook’s approach emphasizes attention to detail at every step – from product selection to service – ensuring customers feel valued, heard, and confident. This recognition celebrates both the team’s dedication and the enduring support of BonLook’s customers, which drives the company to continually raise the standard for exceptional care.
Looking ahead to 2026, BonLook remains focused on design excellence – creating eyewear designed in Montreal that blends innovation and unique style. Inspired by its customers and brought to life by its teams, BonLook is committed to offering bold, quality eyewear at accessible prices, while delivering industry-leading customer service experiences across Canada, both digitally and in-store.
A new frame collection; Ió:ken, born out of a collaboration with Centennial Optical, is launching in February 2026. This culturally inspired collection features original artwork, by Mohawk artist, Bruce Boots.
The line blends modern styling with authentic indigenous symbols representing the heritage and resilience of the Haudenosaunee and other Indigenous Nations.
Centennial Optical is an independent, Canadian-owned company distributing ophthalmic frames and lenses, sunglasses, lab supplies, cases and accessories, nationally and internationally. Founded in 1967, Centennial sells optical goods and services to Eye Care Professionals (Optometrists, Opticians and Ophthalmologists), optical laboratories and optical retailers. Centennial is fully licensed by Health Canada to sell Class I and Class II medical devices. With corporate headquarters and central distribution located in Toronto, Centennial also has local customer service in Montreal and Vancouver.
Eyewear (Frames)
Centennial Optical began as a distributor of ophthalmic frames, selling its own exclusive brands. Today, in addition to being the Canadian distributor for several international designer brands of eyewear, such as Ann Taylor, BCBG MAXAZRIA, Ben Sherman, Champion, Christian Lacroix, FILA, Hackett, Jones New York, London Fog, Nicole Miller, Paradigm, Psycho Bunny, TLG and Vera Wang, Centennial works closely in developing and bringing to market Canadian fashion icons Alfred Sung, Roots and Beaver Canoe.
Lenses and Lab Supplies
Centennial is the Canadian wholesale distributor for Rodenstock and Kodak Lenses, plus other ophthalmic lenses from Signet Armorlite, Vision Ease, NuPolar and other lenses by Younger Optics, and lens products from a number of other manufacturers. Centennial’s house lens brands, CHOICE and Centoptic, offer customers an exceptional combination of performance and value in a wide selection of materials and treatments. Centennial is also pleased to offer a full range of lab supplies from 3M, BPI, DAC Vision and other suppliers.
Sunwear
Centennial is proud to distribute Serengeti, Bollé, and REVO Sunwear, both plano and Rx, to Canadian ECPs. As the maker of the world’s finest driving sunglass, Serengeti utilizes only the latest technologies and premium materials. Bollé constantly refines their trademark combination of fit, fashion and comfort, for high quality performance and protection. REVO sunglasses blend sleek design, tailored fit and legendary lens protection.
Want to see more like this article? Click here to subscribe to our FREE print magazines and e- newsletters!
The World Council of Optometry (WCO) and Alcon have renewed and expanded their global education partnership aimed at advancing professional understanding and management of dry eye disease. Now entering its fourth year, the initiative continues to focus on practical education around the mitigation, measurement, and management of dry eye disease for optometrists worldwide.
Since its launch in 2022, the collaboration has generated strong engagement across the global optometric community, reflecting the growing need for accessible education and clinical resources related to dry eye care.
Dry eye disease is a chronic and often painful condition affecting an estimated 1.6 billion people globally. Its prevalence continues to rise, driven by factors such as increased screen use, environmental conditions, and an aging population.
“We are excited to extend and build upon our partnership with Alcon for the fourth year,” said Cindy Tromans, BSc (Hons), PhD, FEAOO, President of the World Council of Optometry.
“Supporting dry eye education for optometrists globally is essential, as the disease can lead to additional complications and a decline in quality of life if it is not properly identified and managed. Our continued collaboration will bring new tools and resources that can be used in both clinical practice and academic settings.”
Alcon also emphasized the importance of education in addressing the growing burden of dry eye disease.
“The global increase in dry eye disease is concerning, but we’re encouraged by the optometry community’s strong commitment to improving detection and care,” said Carla Mack, OD, MBA, FAAO, FBCLA, Head of Global and U.S. Professional Education and Development at Alcon.
“Through this multiyear educational initiative, we aim to empower optometrists to have more meaningful conversations with patients and colleagues about measuring, managing, and mitigating dry eye disease in their communities.”
Tools and Resources for Optometrists and Educators
Central to the initiative is the dedicated microsite, dryeye.worldcouncilofoptometry.info, which hosts the WCO–Alcon Dry Eye Wheel. This interactive tool is designed to support optometrists in identifying and managing dry eye disease using a practical, structured approach built around three pillars of care: mitigation, measurement, and management.
Developed in consultation with Professors Jennifer Craig, Lyndon Jones, and James Wolffsohn, the platform also features recorded educational webinars and a range of supporting resources intended for use in both clinical and educational environments.
CSI Dry Eye Innovations has announced a significant brand evolution alongside the issuance of a new patent for its flagship platform, CSI Dry Eye Software. The developments mark a strategic milestone for the company as it positions itself for long-term growth in the increasingly complex field of dry eye management.
The introduction of CSI Dry Eye Innovations as a parent brand establishes a future-focused brand architecture that will encompass both existing and forthcoming solutions. Within this structure, CSI Dry Eye Software remains the company’s core product and is now protected by a newly issued patent covering its underlying clinical decision-support framework.
According to the company, the rebrand reflects its evolution from a single-product provider into a broader digital partner for dry eye care, with an emphasis on consistency, clinical rigor, and evidence-based decision support.
The newly issued patent safeguards the proprietary clinical reasoning process embedded within CSI Dry Eye Software. Unlike tools that rely on individual test results or basic data aggregation, the platform integrates multiple dry eye indicators to assess subtype and severity, generating ranked and explainable treatment pathways to support clinician decision-making.
Importantly, the software is designed to support, not replace, clinical judgment. It does not diagnose autonomously or automate care decisions, but instead provides a standardized, evidence-based structure intended to help clinicians navigate the multifactorial nature of dry eye disease.
“Dry eye is not a single disease. It is a complex, multifactorial condition that requires thoughtful clinical reasoning,” said Dr. Ahmed Al-Ghoul, MD, Founder of CSI Dry Eye Innovations. “This patent recognizes the importance of structured, explainable decision support, not automation, in helping clinicians deliver consistent, high-quality dry eye care.”
A Brand Aligned with the Future of Dry Eye Care
The launch of CSI Dry Eye Innovations also includes a refreshed visual identity, clearer messaging around the company’s role in dry eye care, and a new website currently in development. The rebrand signals continued investment in platform capabilities, responsible use of AI, and tools designed to evolve alongside clinical best practices.
“At its core, this brand represents where CSI is headed,” said Lisa Rickards, CEO of CSI Dry Eye Innovations. “Dry eye is a rapidly evolving and increasingly complex condition, and our focus is on building intuitive, clinically structured tools that help clinicians deliver consistent, efficient, and confident care.”
CSI Dry Eye Innovations is a software company focused on supporting eye care professionals through AI-supported clinical decision tools, led by its flagship CSI Dry Eye Software platform.
As eye care professionals, we are incredibly fortunate. We work in a field where we help people see life more clearly and protect their long-term vision. On top of that, we enjoy the financial rewards of a well-compensated profession.
When I speak to optometry students, I remind them to quickly pivot their mindset. You’re no longer a debt-burdened student. (Still debt-burdened but now a doctor!). You’re stepping into a respected career with incredible earning potential and opportunities to make a real difference. A scarce mentality simply doesn’t align with the life ahead of you as an optometrist.
It’s important to embrace an abundance mentality and give back throughout your journey. Not just once you’re “comfortable.” Don’t wait until the mortgage is paid off or the kids finish university. No matter where you are in your life or career, there are always meaningful ways to contribute.
What You Can Give Back
The Gift of Time
Volunteering is a powerful way to contribute. Whether you’re active with Rotary, coaching a soccer team, or serving on a committee for your provincial association, your time and expertise are valuable. These roles also help you build leadership skills, broaden your network, and strengthen your business and community presence.
The Gift of Money
Charitable donations go a long way. Many organizations struggle to get initiatives off the ground. A simple financial contribution can be the difference between a stalled project and a successful one. It doesn’t need to be large. What matters is consistency and intention.
The Gift of Eyecare
This one comes naturally to us. Donating a pair of sunglasses, a gift certificate, or a dry eye gift basket for a local charity auction is a low-cost, high-impact gesture. The product has a high perceived value, costs you little thanks to wholesale pricing, and brings new patients into your practice. It’s a win for the community and your clinic.
Who You Can Give Back To
At Cowichan Eyecare, we set an annual giving budget. You can’t say yes to every request, and that’s okay. Choose causes that resonate with you and your team.
These groups bring vision care to underserved communities around the world.
Support Local Causes
Food banks, women’s shelters, the SPCA, and Rotary Clubs are all strong candidates for regular giving. These are organizations your patients and staff already care about.
Remember Your Roots
Give back to your optometry school. Whether it’s through alumni events, scholarships, or mentorship, helping the next generation strengthens the profession as a whole.
Look Inside Your Own Team
Support staff-led fundraisers or sponsor the sports teams that their kids are involved in. At Cowichan Eyecare, we offer bursaries to staff whose children are graduating high school to help with their post-secondary plans. These small gestures build loyalty and community within your workplace.
Mentor Generously
Sharing your experience with new grads is one of the most impactful things you can do. Help them avoid your early mistakes, learn the ropes faster, and find their passion within the profession.
Our Internal Fund
We’ve set up an internal fund that allows our team to cover exam and eyewear costs for community members in real financial need. It’s not used often, but it’s there when someone needs a hand. Patients apply through a simple process, and doctors have discretion to offer no-charge services in exceptional cases.
This initiative reinforces our belief that access to vision care is a right, not a privilege
The Bigger Picture
Giving back isn’t just a feel-good strategy. It reinforces gratitude, strengthens empathy, and keeps us connected to our communities and our purpose. It also improves morale within your clinic and builds a stronger team culture.
Adopting an abundance mindset allows you to lead with generosity, clarity, and confidence. It’s not about giving everything away, it’s about giving meaningfully and consistently, in ways that lift others and renew your sense of purpose.
If you’re fortunate enough to be in a position to give, you’re also in a position to lead
Let’s lead well.
About the Author:
Dr. Trevor Miranda, OD
Dr. Miranda is a partner in a multi-doctor, five-location practice on Vancouver Island. He is a strong advocate for true Independent Optometry. As a serial entrepreneur, Trevor is constantly testing different patient care and business models at his various locations. Many of these have turned out to be quite successful. Dr. Miranda is a regular contributor to Eye Care Business Canada under the category “Independent SightLines”. His latest project is the Optometry Unleashed podcast.
Want to see more articles like this? Click here to subscribe to our FREE print magazine and newsletters!
Woodys presents its SS26 collection through a fashion-forward reinterpretation of its Unique Bakery campaign, featuring 44 new models, premium European materials, and bold new expressions in optical and sunwear.
Optometry Giving Sight has announced the appointment of Karen Walsh, Senior Director of Global Professional Affairs at CooperVision, to its Board of Directors.
The winners of the 2026 NOW Awards by Vision Expo were revealed on March 12 in Orlando during Vision Expo 2026. Honouring excellence in eyewear design and innovation, the awards recognized leading brands, designers, and emerging talent across seven categories.
Woodys presents its SS26 collection through a fashion-forward reinterpretation of its Unique Bakery campaign, featuring 44 new models, premium European materials, and bold new expressions in optical and sunwear.
Optometry Giving Sight has announced the appointment of Karen Walsh, Senior Director of Global Professional Affairs at CooperVision, to its Board of Directors.
The winners of the 2026 NOW Awards by Vision Expo were revealed on March 12 in Orlando during Vision Expo 2026. Honouring excellence in eyewear design and innovation, the awards recognized leading brands, designers, and emerging talent across seven categories.
Woodys presents its SS26 collection through a fashion-forward reinterpretation of its Unique Bakery campaign, featuring 44 new models, premium European materials, and bold new expressions in optical and sunwear.
Optometry Giving Sight has announced the appointment of Karen Walsh, Senior Director of Global Professional Affairs at CooperVision, to its Board of Directors.
The winners of the 2026 NOW Awards by Vision Expo were revealed on March 12 in Orlando during Vision Expo 2026. Honouring excellence in eyewear design and innovation, the awards recognized leading brands, designers, and emerging talent across seven categories.
Woodys presents its SS26 collection through a fashion-forward reinterpretation of its Unique Bakery campaign, featuring 44 new models, premium European materials, and bold new expressions in optical and sunwear.
Optometry Giving Sight has announced the appointment of Karen Walsh, Senior Director of Global Professional Affairs at CooperVision, to its Board of Directors.
The winners of the 2026 NOW Awards by Vision Expo were revealed on March 12 in Orlando during Vision Expo 2026. Honouring excellence in eyewear design and innovation, the awards recognized leading brands, designers, and emerging talent across seven categories.
