Both comfortable and trendy, this frame, from the Lisa concept, combines Morel’s cosmopolitan style with its know-how. Indeed, this frame is made from a bold collage of three acetates, perfectly worked in multiple bevels to enhance the personality of the wearer. In addition, it has the legendary screwless hinge for increased comfort.
Family-owned, independent and responsible, the company strives to transmit the authenticity of its expertise while developing a strong international distribution network. Today, we are present in over 90 countries!
Today, more than ever, MOREL is proud of our past and resolutely turned towards our future. Our sincere desire for improvement lies close to our hearts and has led us to embrace an environmentally and socially responsible initiative. MOREL strives to become a company that is committed to addressing the major global issues of our time.
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MIDO, the international eyewear trade show, hosted more than 1,200 exhibitors in the 7 pavilions of exhibit area and welcomed more than 40,000 attendees during the 3-day show, an 11% gain over last year. The upswing was equally distributed among Italian and international participants. The latter, specifically, came from 160 countries, from Asia to the United States and all of Europe.
“Prior to the show opening, we had hoped for an increase in visitors compared to last year. Thanks to everyone’s efforts and the industry’s trust in us each year, we achieved the ambitious goal we had set for ourselves. Throughout the exhibit area, we witnessed active sales and keen interest by buyers who were here thanks, in part, to our partnership with ITA (Italian Trade Agency), where Made in Italy is synonymous with quality, excellence and transparency. The presence of the entire supply chain ensured vitality and diversity of supply and demand, validating MIDO as the only industry show with this characteristic.”
Giovanni Vitaloni, MIDO President
Media Visibility
Visibility in traditional media (newspapers, radio, TV), social networks and digital platforms, in Italy and around the world, is also a measure of success for the eyewear show. This year, approximately 400 accredited journalists attended the show and published more than 150 articles, just during the 3 days of MIDO, in Italian, French, German, Argentine, British, American, Indian and Dutch media outlets, to name only a few.
Equally important was online activity by the many users interacting in real time with the show. The social channels reached 50% more people than last year, and the event’s content generated more than 2 million impressions. Interactions exceeded 250,000 and 25% more users downloaded the App, a considerable increase in rate of use, thanks also to the new tool for exhibitors that allowed them to log visitors to their stands.
MIDO Digital Edition
The MIDO 2024 | Digital Edition, with nearly 12,000 subscribers, saw an increase in showcase pages, up from 650 in 2023 to 845 this year, highlighting the extent to which exhibitors consider it increasingly advantageous to combine in-person participation with virtual activity.
Amid the MIDO aisles and stands, sealing deals and networking are the essential added value, the motor that each year drives many companies from all around the world to participate in the Milano trade show.
Certified Sustainable Eyewear Program
Sustainability was also in the spotlight with the presentation of the CSE: Certified Sustainable Eyewear program – voluntary international certification of product sustainability – registered and promoted by ANFAO. Time was also allotted to the current hot topic of inclusion with the conference on inclusive language in the Empowering Optical Women Leadership Program, during presentation of the results achieved at one year since the inception of the program that supports women in leadership positions in the eyewear industry, organized by ANFAO, sponsored by Fondazione Marisa Bellisario and supported by the Ente Bilaterale Occhialeria.
MIDO Awards
And, lastly, the MIDO AWARDS, an overriding point of interest on day two that honoured the optician’s centers, exhibitors and industry professionals who are committed every day, in various areas, to improving themselves and their profession, to the benefit of the entire supply chain. All of the award winners can be found :
Seneca Polytechnical College recently hosted its annual optician student trade fair, an event that has steadily grown into a cornerstone for student opticians at the Ontario College.
The fair began as a small classroom initiative by Shan Khan and Pat Salamat regional vice-president at Marchon as the only supplier in 2013 and has evolved into a large-scale gathering that plays a pivotal role in the educational and professional development of future opticians.
Shan Khan and Pat Salamat regional vice-president at Marchon
Industry and Education Merge
This year’s fair saw an unprecedented assembly of over 50 industry suppliers, including Optik Magazine, showcasing the breadth and diversity of the opticianry industry. From cutting-edge lens technology to the latest in eyewear fashion, students were provided with a rare opportunity to immerse themselves in the industry’s latest offerings, gaining insights that are crucial for their upcoming careers.
An integral component of the event is its contribution to the students’ academic journey. Tasked with the challenge of conceptualizing their own optical practices, students engaged with suppliers to gather the knowledge and insight needed for their major class project. This hands-on learning experience is invaluable, bridging theoretical knowledge with real-world industry practices.
Essilor Eyezen boothMorel boothSarah Bureau of sbSpecs boothSpecsavers booth
Fashion Meets Functionality
Highlighting the event was a student-run eyewear fashion show, which added a dynamic layer to the educational experience. This segment allowed students to interact with the products on a personal level, merging the technical aspects of opticianry with the creative expressions of fashion. It served as a vibrant reminder of the industry’s evolving nature and the importance of staying abreast of current trends.
The fair was not just about learning; it was also a celebration of the community that the opticianry field fosters. With dozens of prizes raffled off, the event cultivated an atmosphere of excitement and camaraderie among the students, further enhancing their experience.
The Road Ahead
The Seneca optician student trade fair stands as a beacon for aspiring opticians, offering them a glimpse into their future careers. It underscores the importance of industry engagement and hands-on experience in preparing for the professional world. As this event continues to expand, its role in shaping the next generation of opticians remains invaluable.
The annual trade fair at Seneca Polytechnical College exemplifies the journey from education to profession, offering student opticians a comprehensive platform for growth and learning. It’s a testament to the collaborative spirit of the opticianry industry, highlighting the myriad of opticianry career opportunities available to those ready to learn and engage.
As we anticipate future events, the impact of the trade fair on students’ professional development is undeniable. It’s a vibrant intersection of education and industry, providing a foundational experience that not only educates but also inspires the opticians of tomorrow.
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The ATELIER at Vision Expo East 2024 has the industry buzzing with excitement for what will be the largest collection of sought-after international independent designers exhibiting under one roof anywhere in the US.
The ATELIERwill be home to a diverse community of the industry’s leading independent, design-led brands, making an enhanced, expanded, and sold-out return to Vision Expo East 2024. Taking place from March 14-17 at the iconic Javits Center in New York City, this magnified show neighborhood promises to be the ultimate destination for industry professionals and top tier retail boutiques seeking the newest and finest in independent eyewear design and craftsmanship.
Guests visiting The ATELIER in 2024 will experience enhanced and new daily amenities including:
Exclusive ATELIER Giveaway
Daily Service at The ATELIER’s Barista Bar
Daily Service at The ATELIER’s Bubble Bar
Sunday Service at The ATELIER’s Breakfast Bar
DJ all day at The ATELIER Lounge
Dedicated Concierge
New – The Look Out at ATELIER Featuring New, Emerging Designers
“We are thrilled to share a better-than-ever ATELIER neighborhood this year at Vision Expo East featuring a curated assemble of the industry’s most prominent designers from near and far as well we enhanced amenities and features for ATELIER’s visitors to enjoy. It will truly stand as the go-to destination for eyewear buyers seeking the freshest in design innovation, craftsmanship and an overall elevated experience.”
Fran Pennella, Vice President of Vision Expo at RX.
Key Highlights of The ATELIER neighborhood at Vision Expo East 2024:
75 Independent Designers: A unique community of the finest independent designers from around the globe including Garrett Leight California Optical, Thierry Lasry, Caroline Abram, MATSUDA, Akoni Eyewear; Blackfin; Max Pittion; Leisure Society; Sabine Be and Emmanuelle Khanh among others. See larger list of exhibitors here.
The Lookout at ATELIER: A select group of emerging independent designers ready to make their mark in the industry. The Lookout will shine a spotlight on fresh talent, who have been in business less than five years, offering a preview of the next wave of groundbreaking eyewear designs.
Entertainment and Hospitality: The ATELIER experience will feature an all-day DJ, complimentary barista coffee service, exclusive giveaway, daily afternoon bites and beverage service. The ATELIER will allow attendees to be immersed in an atmosphere that blends creativity and hospitality.
Dedicated Concierge: The dedicated concierge service is committed to enhancing the neighborhood experience. Whether visitors need assistance navigating the expansive collections or require personalized recommendations, the concierge is here to ensure a seamless and enjoyable visit.
Co-hosted by The Vision Council and RX, Vision Expo East 2024 is on track to be a landmark event for the eyecare and eyewear industry worldwide, with over 450 eyewear and eyecare companies gearing up to display their latest products and technologies across an expansive 150,000 square feet of exhibit space for one final show in New York City before debuting in Orlando, Florida beginning in 2025.
Vision Expo East 2024 will take place at the Jacob Javits Center in New York City from March 14-17, 2024. To secure your spot as an exhibitor, click here. To register as an attendee, click here. To register as media, click here.
UNIfied continues to promote everyone’s individuality with its new release. The Blake model stands out with a bold coloured circle, inlaid in a translucent square. Embellished with a thin metal temple for increased comfort, this frame will be the must-have of all trend lovers.
Lanctôt Ltée is excited to be celebrating its 65th Anniversary with over 5000 customers and partners! Since 1953 Lanctôt Ltée has been a Canadian based, family-run business that specializes in the distribution and production of premium sporting goods, apparel and eyewear. Our distribution and design expertise combined with our passion for sports is the foundation of our success. Lanctôt offers 3 distinct categories: Sports Equipment, Apparel and Optical. Lanctôt’s brands fall into 7 divisions: Ski, Bike, Golf, Outerwear, Team Sports, Fashion and Eyewear.
About UNIFIED
Stylish and original, UNIfied frames allow everyone to express themselves and show their personality. Unified creates eyewear that brings people together and helps them unify with their peers, while embracing each person’s individuality.
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The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.
The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.
Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.
EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.
CORE has published issue 87 of Contact Lens Update, summarizing key findings from the TFOS DEWS III dry eye reports. Expert-authored content and downloadable PDFs provide clinicians with practical guidance on diagnosis, management, and evolving best practices.
