Optique Cristal lab announces that, for the whole month of October (Breast Cancer Awareness Month), Toplook / Optique Cristal will contribute to the Breast Cancer Foundation.

In this context, $5 will be given for each order of Toplook / Optique Cristal products. An opportunity to help contribute to this cause, while offering customers a trendy product designed in Quebec.

Click HERE for the press release.

Nikon Optical Canada launches a new national consumer campaign. From its global debut under the theme “Everything Starts with a Detail”, this year Nikon Optical Canada transitioned from last year’s campaign launch “Creativity Starts with a Detail” to “Inspiration Starts with a Detail”. Inspired by Nikon’s precision in uncovering the details that can change the course of a life, or spark the imagination to highlight endless possibilities, this campaign promotes local creators from coast to coast while offering continuity from last year’s campaign. Nikon Lenswear demonstrates how attention to details can move us all from the ordinary to the extraordinary.

To highlight the precision of Nikon lenses, they collaborated with artist Olivier Rielland Nadeau, with over a decade of experience in the creativity industry and a famous calligrapher, he imagined a piece that honours the Japanese heritage while mixing the colourful possibilities that Nikon lenses create. He created an original painting, aimed at inspiring three great Canadian chefs in the creation of a new gastronomic dish: Andrea Carlson from Burdock & Co in Vancouver, Olivier Larocque from Le Club Chasse et Pêche in Montreal and John-Vincent Troiano from Frilu in Toronto.

This coast-to-coast awareness campaign starts this October until December 2022 and is aimed at an audience that is sensitive to the quality of the products they consume and aims to increase engagement with the Nikon brand. The campaign is digitally powered by a series of three videos with a gourmet aesthetic, in addition to an immersive and explanatory web page, inviting patients to visit a Nikon expert.

This campaign combines art and gastronomy, so Nikon wants to help explain to patients the importance of choosing the right lenses. A collaboration with Canadian Instagram influencers has been set up to create content on the subject. Visibility will be generated by Reels (15-45 second videos) and the conversational power of these partnerships will help Eye Care Professionals talk about the Nikon difference with potential consumers.

This digital campaign will target a highly engaged audience that is interested in eyecare and high-end products.

Click HERE for the full press release.

Novartis Pharmaceuticals Canada announces Luxturna^® (voretigene neparvovec) is now available to Quebec patients with vision loss due to inherited retinal dystrophy caused by confirmed biallelic RPE65 mutations under the province’s public health plan. This announcement follows a positive reimbursement recommendation from the Institut national d’excellence en santé et en services sociaux (INESSS) recognizing the need for treatment options to slow the progression of the disease.

“It has been a long journey for patients waiting for public access to Luxturna^®. We are pleased with the Quebec government’s decision and hope that eligible Canadians in other provinces have the same chance to be treated with Luxturna^®,” said Doug Earle, President & CEO of Fighting Blindness Canada. “To progressively lose your vision to blindness, especially at a young age, is shattering. Our hope is that other provinces move quickly, because for these Canadians, time is of the essence.”

“This is a pivotal moment for the IRD community and for patients who could benefit from treatment with Luxturna^®,” said Andrea Marazzi, Country President, Novartis Canada. “We believe the recognition by INESSS to fund Luxturna^® is vital and gives children and adults with biallelic RPE65 mutation-associated retinal dystrophy a chance for improved vision. We will continue to work towards broad reimbursement through public drug plans across Canada to ensure other Canadians have the opportunity to thrive.”

Details regarding the INESSS recommendation are available here. The reimbursement criteria for Luxturna^® (voretigene neparvovec) on Quebec’s public health plan are available here.

Click HERE for the press release.

EssilorLuxottica has been named on the 2022 Fortune Change the World list, taking the 6^th spot within this annual prestigious ranking which recognizes companies that have had a positive social impact through activities that are part of their core business strategy.

Among 50 companies, the Group is honoured for its commitment and leadership in orchestrating industry-wide efforts to eliminate uncorrected poor vision in a generation, as part of its mission to help people ‘see more and be more’.

Good vision is a basic human right. The ability to see clearly is essential to learn effectively in school, work productively, drive safely, and enhance overall quality of lives. Yet 1 in 3 or 2.7 billion people around the world, 90% of whom live in developing communities, cannot see clearly due to eye conditions that can be corrected by a simple pair of eyeglasses.

To address the issue, EssilorLuxottica has, over the past decade, launched a series of initiatives around the world to bring access to vision care where it wasn’t available before such as deploying rural training programs to create primary vision care providers as well as developing low-cost prescription glasses and diagnostic tools.

This ranking speaks to the significant social impact these efforts have delivered with over 21,000 primary vision care providers and more than 220 vision centers providing over 530 million people with access to vision care to date.

To further scale efforts, the Company founded the OneSight EssilorLuxottica Foundation earlier this year, which unites many of the Group’s global advocacy and philanthropic actions, raising awareness on the importance of good vision and supporting the creation of sustainable vision care through philanthropic grants.

This recognition coincides with the celebration of World Sight Day, the most important day of the year for vision care on October 13.

“As the industry leader, we’ve gathered tremendous momentum on our journey to eliminate uncorrected poor vision in a generation, reaching many milestones such as successfully linking vision care to the United Nations’ Sustainable Development Goals, which led to the unanimously-passed ‘Vision for Everyone’ resolution,” share Francesco Milleri and Paul du Saillant, respectively CEO and Deputy CEO of EssilorLuxottica.

Click HERE for the full press release.