A dedicated Fighting Blindness Canada (FBC) volunteer for over two decades, Carol Lithwick has been selected as the winner of the 2022 Vision Champion Award. The recognition, handed out by the Canadian Association of Optometrists (CAO), honours an individual or organization outside of the eye health provider community for their commitment to vision care for all Canadians.

Carol Lithwick’s connection to vision loss began in the 1980s after her eldest son Stuart was diagnosed with retinitis pigmentosa (RP). That’s when she first discovered FBC, then known as the Retinitis Pigmentosa Foundation of Canada. From there, she and her husband Howard became regular donors, never missing an opportunity to show their support and in 2004 Carol joined FBC’s Board of Directors, serving until 2009.

Carol has been an integral part of the success of one of FBC’s most beloved fundraising events, Cycle for Sight, in her home city of Ottawa. When the event was brought to the nation’s capital in 2010, Carol joined the volunteer committee and began recruiting riders, promoting Cycle for Sight to various communities and securing donations for prizes.

When Cycle for Sight pivoted to a virtual event in 2020, Carol rode an indoor bike, took aerobics classes and power walked six days per week for nearly seven weeks leading up to the event. As Carol said, participants were “really just one family with a unified purpose – supporting outstanding research in the hopes of finding treatments and cures for those Canadians who are losing their sight.”

However, Carol’s dedication to sight-saving treatments and cures goes well beyond FBC. Over the past few years, she has become an activist and change-maker, working collaboratively with the CAO to advance vision issues as part of the association’s advocacy efforts. While she has rallied politicians from all levels of government, she has been focused on Members of Parliament (MPs), holding multiple meetings with MPs during May Vision Health Month – all of which is leading to greater awareness and understanding of vision loss and prioritizing the impact it has on Canadians from coast to coast.

“Carol’s passion and storytelling when speaking to political leaders has transformed perceptions of our community,” says FBC’s President and CEO Doug Earle. “Fighting Blindness Canada would not be where we are today without her support.”

Carol adds her 2022 Vision Champion Award to her collection of previous accolades, including an Ontario Volunteer Service Award she took home in 2019. Along with Howard, Stuart and younger son Jonathan, she continues to give generously to FBC and plans to set aside funds for the organization in her will.

Of her dedication to FBC, Carol says “I do it to help find the cure.”

Click HERE for the full press release.

The DP World Tour has agreed a partnership agreement with glasses brand Maui Jim, which names the company the official eyewear supplier of the tournament.

The multi-year collaboration will see the Hawaii-based brand benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season, whilst supplying eyewear to staff working at events.

Max Hamilton, Commercial Director at the European Tour Group, commented: “We’re delighted to welcome Maui Jim as our Official Eyewear Supplier and will see their products in use by our teams across the world during the new DP World Tour season. 

“The brand is premium, high tech, and globally minded – so this partnership felt like a perfect fit for both parties. We look forward to promoting the brand to golf fans through a series of digital and tournament specific activations.”

Furthemore, the agreement will also enable Maui Jim to engage with golf fans around the world via news media and digital platforms as the company will also become the official eyewear supplier to two Rolex Series events each season – the BMW PGA Championship at Wentworth Club in the UK, and the DP World Tour Championship in Dubai at the end of season.

Martijn Van Eerde, Senior Director, Marketing EMEA & APAC of Maui Jim, added: “We take great pride in the renewal of our partnership. In 2019 we boosted our presence in golf by becoming the official supplier of the Tour, a relationship that quickly proved to work very well and we immediately saw a great fit between our teams and culture.”

The franchise already has some brand ambassadors in the golfing industry, including Spanish professionals Miguel Angel Jimenez and Jorge Campillo.

Click HERE for the full press release.