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New Paper Examines Top 10 Myths About Fitting Soft Contact Lenses

Centre for Ocular Research & Education (CORE)

A new peer-review paper from the Centre for Ocular Research & Education (CORE) seeks to shift persistent views about contact lenses that are no longer accurate based on current evidence. Addressing common myths and misconceptions in soft contact lens practice (Walsh K, Jones L, Moody K) has been published by Clinical and Experimental Optometry, the official journal of Optometry Australia, the New Zealand Association of Optometrists, and the Hong Kong Society of Professional Optometrists.

The work offers contemporary evidence that challenges ten legacy perspectives held by eye care practitioners, which can prevent optimal patient care and business success. Members of the eye care community can download the complete publication at no cost via Open Access.

“In 1992, Nathan Efron explored a variety of common myths and mistruths around the fitting and wearing of contact lenses. Remarkably, three decades later, more than half of the current misconceptions we’ve identified were also acknowledged in those original papers. While there has been extraordinary technological and clinical progress over that same time, it has proven more difficult to shake off some long-held incorrect views and established clinical practices,” said Lyndon Jones, CORE’s director.

The authors grouped the top ten present-day myths into three broad categories—contact lenses and care systems, patient-related concerns, and business focused barriers—then reviewed each with clear evidence-based data and practical guidance. The misconceptions include:

  1. Increasing oxygen transmissibility improves lens comfort,
  2. Hydrogels should no longer be fitted,
  3. Patients will be more successful wearing contact lens materials that demonstrate low levels of deposition,
  4. When a patient reports discomfort, the first—and most appropriate—option is to change the lens,
  5. Young children are less successful with contact lenses,
  6. Multifocal fitting is not successful,
  7. Wearer non-compliance can make contact lens wear just too risky,
  8. Patients with low astigmatism do fine with spherical lenses,
  9. Focusing on growing my contact lens business is too time-consuming,
  10. And my contact lens business will not grow because as many patients as I fit end up dropping out.

Evidence was available to debunk nine of the ten beliefs. This opens the door for eye care practitioners to recommend and successfully fit contact lenses to a wide range of patients, from children through to seniors, using all soft lens material types and replacement frequency options. The literature review also demonstrates the business benefits of contact lens practice through proactive recommendation and paying attention to factors that drive successful wear and reduce drop out.

Click HERE for the full press release. 

CooperVision and IRIS, The Visual Group Co-Sponsor Canadian Speed Skating Medalist Kim Boutin

CooperVision announced its co-sponsorship of Canadian speed skater Kim Boutin alongside IRIS, The Visual Group. Boutin, a short track medalist on the world stage, will serve as a spokesperson for MyDay® daily disposable contact lenses—a high-performing 1-day lens made with innovative CooperVision® Aquaform® Technology.

Kim Boutin

“I lead an active lifestyle, so I need a lens that is comfortable throughout the day,” said Boutin. “MyDay® allows me to go full-speed while skating, without the fear of my lenses drying out in cold weather conditions.”

“CooperVision is focused on helping people to see better each day. We’re proud to help Kim to accomplish that on and off the track,” said Enrique Contreras, Country Manager, CooperVision, Canada.

Boutin is the first Canadian female short track speed skater to have been awarded three individual medals in the world’s most visible athletic competition.

Click HERE for the full press release.

Sea2see Announces B CORP Certification

Five years after creating the first “seastainable” eyewear brand, Sea2see’s François van den Abeele has announced that the company has earned the prestigious B Corp™ certification.

This certification is world-renowned and is awarded to companies that meet strict standards of social and environmental performance. The rigorous process requires that a company answer over 300 detailed questions on governance, workers, communities and impact on the environment and is highly valued as a recognition of good business practice, accountability and social and environmental proactivity.

In a statement, Sea2see’s Founder van den Abeele said: 

“We are proud to say that we are a certified B Corp, which for us means being part of a movement that isn’t competing to be the best in the world, it is competing to be the best FOR the world. This certification represents a tremendous step for us as we mark our 5th anniversary and reflect on our progress to date. The B Corp™ Certification reinforces our “seastainable” mission and purpose for our whole community around the world…”

Committed to a model of sustainable innovation and social responsibility, Sea2see was the first eyewear company to champion a vertically integrated sustainable business model, transforming plastic waste into a reusable raw material, and creating its own infrastructure for collecting marine plastic and therefore having a direct impact on the environment and creating a new source of income for the waste collectors. Subsequently, the raw material is used to create the high-quality frames in Italy.

Click HERE for the full press release.

CAO Endorses WCO Myopia Management Standard of Care Resolution

The Canadian Association of Optometrists (CAO) has endorsed the World Council of Optometry (WCO) myopia management as standard of care resolution. In a position statement, the CAO said that it supports the WCO resolution and endorses evidence-based myopia management as a standard of care for all at-risk patients. The CAO recognizes that myopia is a global public health issue and cannot be considered merely an inconvenience of uncorrected vision.

CAO President Dr. Harry Bohnsack said, “Since the World Health Organization’s release of the World Report on Vision in 2019, CAO’s Council has been concerned about the increasing prevalence of myopia globally.  The World Council of Optometry’s standard of care for myopia management provided CAO with a foundation upon which to build our position to ensure that all those who are at risk of myopia receive the best preventive and curative eye health and vision care from Canadian optometrists.  We are appreciative of Dr. Debbie Jones, clinical professor at the University of Waterloo School of Optometry and Vision Science, for her visionary leadership in conceptualizing and drafting this position statement.”

The WCO and myopia management category leader CooperVision introduced the resolution in April 2021 defining evidence-based standard of care as comprising of three main components:

  • Mitigation — Optometrists educating and counseling parents and children, during early and regular eye exams, on lifestyle, dietary, and other factors to prevent or delay the onset of myopia.
  • Measurement — Optometrists evaluating the status of a patient during regular comprehensive vision and eye health exams, such as measuring refractive error and axial length whenever possible.
  • Management — Optometrists addressing patients’ needs of today by correcting myopia, while also providing evidence-based interventions (e.g., contact lenses, spectacles, pharmaceuticals) that slow the progression of myopia, for improved quality of life and better eye health today and into the future.

WCO President-elect Dr. Sandra Block said, “The Canadian Association of Optometrists statement of support reinforces the importance of addressing the shift in how we, as optometrists, address and treat the myopia epidemic. The World Council of Optometry is grateful for CAO’s leadership in bringing this message to Canada and hope similar organizations around the world follow.”

Click HERE for the full press release.

American Optical’s Timeless Historic Styles

Known for its heritage and quality, American Optical’s eyewear division pioneered metal eyewear manufacturing in the US, dating back to 1833. As the first sunglasses on the moon and a favourite of JFK, AO has long been known for their innovation, quality, and iconic sunwear.

The 2020 relaunched collection celebrates AO’s most impactful styles – the Original Pilot™, the General, and the Saratoga, all made in Illinois, using the finest globally sourced materials.

Featured model: Saratoga in Gray Crystal

Distributed by Europa: www.europaeyewear.ca

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