Blog - Page 453 of 909

January 6, 2020January 6, 2020

ZEISS Vision Care Canada Launches ZEISS SmartLife Lens Portfolio

ZEISS Vision Care Canada announces the launch of the ZEISS SmartLife lens portfolio, new lens design concept that addresses the evolving visual needs and challenges posed by today’s digital and busy lifestyle. ZEISS SmartLife is now available to all independent ZEISS eye care professionals nationwide.

Over the past 10 years, the shift towards using technology while on-the-go has profoundly changed the way we use our eyes and resulted in a growing number of eyeglass wearers reporting symptoms of eyestrain, tired eyes, head and neck aches. ZEISS researchers explored this trend to determine how eyeglass lenses could evolve in response to the 21^st century digital lifestyle.

The new ZEISS SmartLlife lens portfolio is designed around our modern lifestyle with the goal of offering greater all-day comfort. The new portfolio is further fine-tuned by age group and visual requirements to follow ZEISS’ continuum care objective.

“We are proud to announce the launch of our new ZEISS SmartLife portfolio today” said Bryan Rossi, General Manager of ZEISS Vision Care Canada. “Our lifestyles have evolved, and we are constantly on-the-move with our smart devices. We are now able to offer an ophthalmic lens which will meet today’s digital visual demands. ZEISS SmartLife offers superior visual comfort and a full continuum of care for patients of all ages. We are excited to hear from our partners and their patients on how ZEISS SmartLife lenses perform in the market.”

Click HERE for the full press release.

January 6, 2020January 3, 2020

Introducing the AVA Experience Based on the New Vision-R 800 Phoropter

Essilor Canada introduces The AVA™ experience, based on two technological pillars: the Vision-R™ 800, a new phoropter that includes a patented advanced optical module and a smart refraction program for a final subjective refraction value within 0.01 diopter; and a precise prescription integrated into advanced Essilor® lens designs, the AVA™ lens ordering option for Eyezen and Varilux lenses in 0.01D increments.

“According to Essilor’s latest research, 95% of people’s vision sensitivity is greater than the standard 0.25-diopter measurement”, explains Martine Ahier, Senior Marketing Manager Brands & Products. “For example, with the right correction, our eyes can detect 200 shades of blue. However, the phoropter and subjective refraction techniques haven’t really changed in a very long time. Today, the Vision-R^TM800 phoropter makes refraction more precise, while lens surfacing technologies enables integrating this more precise prescription in the lens.”

While the continuous and simultaneous changes of sphere power, cylinder axis and cylinder power of the Vision-R 800 phoropter enables reaching the final refraction more quickly, and the “Smart Tests” assist the practitioner in conducting the whole refraction procedure, these features also create a more comfortable experience for the patient. The procedure is shorter, answers are made easier to give all along the refraction and at the end, the Vision-R 800 phoropter offers the opportunity to compare refractions in a customized immersive real-life scenario making patients more confident.

Click HERE for the full press release.

January 2, 2020December 11, 2019

Embrace an Iconic Attitude and Eyestyle

The Duke is one of two models from Etnia Barcelona’s highly anticipated, limited
edition tribute collection to David Bowie. This metal frame is inspired by the
sunglasses that David Bowie wore in the movie “The man who fell to earth”. The
frame is available with three distinctive lens colours and is a nod to one of the
most elegant of David Bowie’s “Alter Ego”, The Thin White Duke.

Distributed by: www.etniabarcelona.com

January 2, 2020December 20, 2019

Transitions Announces Canadian Transitions® Signature® GEN 8™ City Tour

Transitions Optical announces a Transitions^® Signature^® GEN 8™ City Tour themed “Infinite (R)evolution” launching in early 2020, which will provide education and marketing tools for eye care professionals to use in their business about the new frontier of performance offered by Transitions^® Signature^® GEN 8™ lenses.

Kicking off in February 2020, the Transitions Signature GEN 8 City Tour will visit various cities across Canada over a span of a month, including Montréal, Quebec City, Toronto, Ottawa, Vancouver, Calgary, Winnipeg, and Halifax. The events will feature presentations about Transitions^® Signature^® GEN 8™ lenses, including one presentation given by an eye care professional. Additionally, attendees will have time before and after the presentations to network and visit informational booths on Transitions™ Light Intelligent Technology™ and the Transitions Style Bar.

All events will take place from 5 P.M. to 9 P.M. (local time). The dates are as follows:

Québec City: Monday, February 17
Montréal: Wednesday, February 19
Toronto (North York): Monday, March 2
Ottawa: Wednesday, March 4
Vancouver: Tuesday, March 10
Calgary: Monday, March 16
Winnipeg: Monday, March 23
Halifax: Monday, March 30

Click here to sign up. ECPs in attendance can earn continuing education credit(s) (pending approval.

To read the full press release, click HERE.

December 24, 2019December 11, 2019

Robust and Elegant Frame

L.A.M.B. design LA058 offers a custom laminated front with luxurious patterned
and crystal acetate materials. The metal bridge runs through the entire acetate
brow for stability-strength and a great look! Sleek metal temples are laser
engraved with slot head screw detail – in sync with the brands DNA.

Distributed by Tura Inc.: www.tura.com