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WestGroupe to Launch Life Italia Kids Eyewear Collection

Westgroupe

WestGroupe announces a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.

Created to meet the needs of parents and their children, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.

“WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America,” Says Beverly Suliteanu, VP of Product Development.

Source: Westgroupe

Scientists Develop App for Early Detection of Leukocoria

A group of scientists have developed an app that detects abnormal eye reflections from pictures. Dr. Bryan Shaw, associate professor in the Department of Chemistry and Biochemistry at Baylor University, Texas, helped develop an app that can detect disease early in children by scanning their pictures for leukocoria. In normal eyes, a test for light reflecting from the back of the retina shows up red. However, in those with leukocoria or ‘white eye’, the light reflection appears white.

Parents can use the app to scan pictures of their children from their phone to detect the abnormal white reflection, which is a characteristic found in eye conditions including retinoblastoma (a rare cancer most common in young children), Coat’s disease, cataracts, amblyopia and hyperopia.

The app, called CRADLE White Eye Detector, is available for free on IOS and Android devices.

In a study published in the journal Science Advances, the White Eye Detector app was tested on 52,982 children’s photos of 20 children with confirmed eye diseases and 20 with normal eyes. The app was able to detect known leukocoria in 1 in 3 pictures and around 1.3 years before the child was diagnosed in 80 percent of the cases. The researchers are working on improving these results in their new version.

The downside is that the app can’t distinguish between a white pupil reflection due to eye disease and the white eye that occasionally occurs in normal eyes.  “What is really needed is an app that can tell when white eye is due to an eye disease”, says Ashwin Reddy, a retinoblastoma consultant at the Royal London Hospital in the UK.

Shaw thinks it’s difficult to distinguish this based on appearance alone but does claim that white eye appears 10 times more frequently in those with eye disease. The purpose is to encourage early diagnosis.

Researcher Shaw’s own son lost an eye to retinoblastoma after being diagnosed at only four months old. “Unfortunately, we caught it too late. Looking back, we found leukocoria showing up in pictures taken when he was only 12 days old.” said Shaw.

Lisa Christian, an associate clinical professor at the School of Optometry and Vision Science at the University of Waterloo said that “I would like to remind the reader that optometrists provide comprehensive eye care to children starting at six months of age, and parents can also choose to take their child to an optometrist to confirm the leukocoria diagnosis.”

https://www.newscientist.com/article/2218476-app-can-detect-signs-of-eye-diseases-in-kids-by-scanning-your-photos/

https://www.newsweek.com/scientists-app-see-cancer-eyes-kids-1462616

Transitions Launches New Consumer Website in Canada

Transitions Optical launched updated French and English consumer websites in Canada, with new tools to help consumers better understand their eye care and eyewear needs. Transitions.com features dynamic video content showcasing product functionality and provides an overview of the technology behind the company’s newest product, Transitions® Signature® GEN 8 lenses.


New or updated site content includes:

  • Transitions Signature GEN 8 – information about the technology breakthrough and product improvements
  • Product information about the full family of Transitions® lens products
  • A Light Sensitivity Quiz to help patients learn how light impacts their eyes and life daily – the quiz offers suggestions for products that may help lessen sensitivity to light
  • An ECP locator for consumers to find a provider of Transitions® lenses nearby.

Click HERE for the full press release.

Get in on the $1000 Prize Pool with VuePoint Pulse Surveys

VuePoint IDS, publisher of Optik Magazine, Optik INFO, Optik XTRA and Eye Care Business Canada, is pleased to announce VuePoint Pulse Surveys for 2020, providing $1,000 in total prizes in 2020.

Canadian ECPs can enter the contest online by completing any of the VuePoint Pulse surveys that are conducted in 2020. Survey’s are short and easy to complete and provide an opportunity for individuals to lend their opinions to help shape our industry.  VuePoint will relay survey results through its various publications, keeping you up to date on the views of eye care professionals across the country. 

  • Respondents can enter each survey once
  • Every time you complete a survey, you earn a chance to win one of five quarterly prizes AND a chance at the Grand Prize
  • More surveys you complete, the better your chances to win the Grand Prize

Each calendar quarter, five winners will be awarded $25 GiftPasses, randomly selected from all eligible entrants. The 2020 Grand Prize of $500 will be selected at 2020 year end. See contest rules for details.

The first VuePoint Pulse Survey is available now!

HOW DO YOU PROMOTE YOUR PRACTICE? – a three-minute survey!

The first survey is now available. Take a few minutes to let us know how your practice is promoted. What types of advertising do you use and what works best for you? This survey is rated for a three minute completion time. All eligible respondents will receive results by email. 

COMPLETE THE FIRST VuePoint PULSE Survey Now

See Complete Survey Rules Here.

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