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Bringing Hope in Sight – The Importance of Eye Health on World Sight Day

Each year, Calgary-based Operation Eyesight celebrates World Sight Day to bring awareness to the importance of making global eye health a priority. In 2020, World Sight Day takes place on October 8, with a theme of “Hope in Sight”.

This year, Operation Eyesight will be taking social media followers to visit their country offices, partner hospitals, board locations and corporate partners. Starting in India, participants will travel to Nepal, Kenya, Zambia, Ghana, the U.K. and North America.

“This event will give people a unique opportunity to see over the course of one day how Operation Eyesight is preventing blindness and restoring sight for entire communities in need,” says Aly Bandali, President and CEO of Operation Eyesight.

Avoidable blindness is a global issue that has been made even worse by the strain COVID-19 has put on health systems, particularly in low- and middle-income countries. To mitigate this strain in the countries where they work, in March of 2020, Operation Eyesight shifted priorities by applying the organization’s systems and experience in providing quality eye care to meet the immediate need, providing education and supplies that limited the spread of COVID-19 in these communities.

Operation Eyesight works with local partner hospitals and governments, bringing sustainable, quality care to both paying patients and to those who cannot afford to pay. Operation Eyesight-trained community health workers go door to door in vulnerable communities, screening people for vision problems, referring them for treatment, and educating them on eye health and general health. Operation Eyesight first launched its Hospital-Based Community Eye Health Model in India in 2009, and has since expanded it to Nepal, Ethiopia, Ghana, Kenya and Zambia.

With support from donors in Canada and beyond, Operation Eyesight has restored sight and prevented blindness for millions of people.

Click HERE for the full press release.

FYidoctors | Visique Enhancing Life Foundation Launch Annual Fundraising Campaign

FYidoctors | Visique announced the launch of its annual fundraising initiative by its foundation, FYidoctors | Visique Enhancing Life Foundation. The campaign will run during the month of October, coinciding with Enhancing Life Month and aim to raise $200,000 for a wide variety of Canadian registered charities.

“As a Canadian company with clinics operating from coast to coast, it’s incredibly important to us that we continue to support the communities we serve,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors. “From organizations that support children and youth education, to a variety of health-related causes and diversity and inclusion initiatives – we’re incredibly proud to work alongside our clinics in fundraising for the causes they care about most.”

Founded in 2019, the Enhancing Life Foundation’s mission is to support, and fund causes that enhance the lives of Canadians. Operating year round, the foundation provides grants to a wide variety of Canadian charitable organizations with the support of FYidoctors | Visique’s doctors, staff, and patients. Last year, through a variety of fundraising activities clinic events, donations, and social media campaigns the foundation raised over $120,000 for over 45 local charities.


FYidoctors | Visique Enhancing Life Foundation’s annual fundraising campaign will run until October 31, 2020.

Click HERE for the full press release.

“Jacob” Featuring the Incredible Catfish Design of Ojibwe Artist Donald Chretien

This frame is definitely for larger faces! Bold and over-sized, AYA Optical’s Jacob frame spotlights the Catfish or Maanameg, the teacher of teachers, masters of learning who instruct that the Land and all its inhabitants are purveyors of learning and teachings.
Available in a matte black or satin silver metal front with black acetate temples. Jacob has a spring hinge for additional flex and comfort and adjustable nose pads.

Distributed by: www.claudiaalan.com

Organizers of Vision Expo Announce New Dates for Vision Expo East 2021

The Vision Council and Reed Exhibitions announce that Vision Expo East 2021, originally scheduled to take place from March 18–21, will now take place May 25–28, 2021 at the Javits Center in New York City.

The date change reflects a proactive decision by the Show’s organizers in the interest of providing more time for companies to effectively plan their participation during this challenging period for the optical marketplace.

The decision to host Vision Expo East in May instead of March is the result of thoughtful communication with vision community members over the past few months.

The organizers learned that finalizing Q1 plans is proving to be a challenge for many members of the optical community. With this in mind, as well as the health and safety of the community, they made the decision to host the event in late May to give our members and exhibitors at Vision Expo the time they need to make their plans.

“While 2021 may look different than years past, we are energized by the resilience the industry has demonstrated in the face of COVID-19. Our community is only as strong as its friendships, associations, and business relationships, which is why we are working diligently to host a Vision Expo event where new relationships are forged and friends can meet face to face again”, according the The Vision Council release.

Additional details on Vision Expo East’s new neighborhoods, educational programming and special features will be announced in the coming months.

To learn more about Vision Expo East, click here.

Click Here to view The Vision Council Announcement.

Unique Wearers Test Shows 89% of Consumers Prefer Transitions® Signature® GEN 8™ Lenses

Transitions Optical conducted a large-scale wearers test with 146 participants representative of the U.S. population to develop a deeper understanding of what people want from their vision experience.

For the study, an entirely new and unique research protocol was developed using an in-lab and in-life testing method. Wearers in the study were given two eyeglasses – one with premium clear lens and the other Transitions Signature GEN 8 lenses with the exact same frames and highest quality lens material for the testing.

During in-lab testing, the study recreated the nine most common light situations we are exposed to day-to-day in a controlled environment and grouped them into three categories: indoor lights, intermediate and changing lights, and outdoor lights. The wearers tested both pairs (premium clear and Transitions Signature GEN 8) for each situation and were asked to complete a survey rating how satisfied they were with their vision experience across four dimensions: sharpness, focus, view and colours. Results of the in-lab testing include:

  • In indoor light situations, Transitions Signature GEN 8 lenses provide excellent vision just like the premium clear lens.
  • Outside, in bright sunlight, people rated their vision experience much higher with Transitions Signature GEN 8 over premium clear lenses.
  • In changing and intermediate lights, Transitions Signature GEN 8 makes a noticeable difference with Transitions lens wearers declaring seeing better than with the premium clear lenses in those situations.

In the second part, the in-life testing method, the participants were asked to experience both pairs in their day-to-day life for seven days each. Each evening they were also asked to fill out a survey to document their experience. By the end of the test 2,044 days of results were recorded. After seven days of trial in their daily lives with each pair of Transitions Signature GEN 8 and clear lenses, results from the in-life testing method found:

  • 69% of people reported a better vision experience wearing Transitions Signature GEN 8 lenses, with only 14% preferring their experience with clear lenses.
  • 69% of consumers perceived better protection with Transitions Signature GEN 8 lenses versus only 5% with clear lenses.
  • 64% of people prefer the way they look when wearing Transitions Signature GEN 8 lenses, with only 13% preferring clear lenses in the same frames.
  • During the week of trial, seven out of 10 wearers received compliments on their Transitions lenses.

At the end of both weeks of trial, the wearers were asked the most important question: which of the two pairs of glasses do you want to keep? The pair with Transitions Signature GEN 8 lenses was selected by 89% of respondents. In addition to the majority selecting Transitions Signature GEN 8, 82% of respondents would also recommend and purchase the lens.

Click HERE for the full press release.

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