On World Sight Day, October 8^th, numerous celebrities, athletes and authors will read Bedtime Stories to children globally to launch the free digital children’s book Through the Looking Glasses: Stories About Seeing Clearly. 

Global vision organizations OneSight, Clearly and IAPB teamed up to introduce the book to shine a light on the 230 million+ kids worldwide that need glasses, but don’t have access to get them. The book features 30 children’s stories and illustrations about seeing clearly by authors and artists from 17 countries.

Billie Jean King, Jo Frost, Michelle Yeoh, Princess Alia Al Hussein, Clark Gregg, Ethan Herisse, Selena Lee and others will read stories from the book on World Sight Day starting at bedtime in numerous countries, including: Australia; Hong Kong; India; Rwanda & South Africa; Canada; United States and Jamaica.

U.S. and Canada Bedtime Stories Details

When:  Oct. 8 at 7 pm in each of these time zones: ET, CT, MT, PT

Where:  www.onesight.org/worldsightday

“Giving children the clear sight they need to thrive has a huge impact on their future – and ours,” said K-T Overbey, President and Executive Director at OneSight. “We’re proud to partner with Clearly and IAPB to launch Through the Looking Glasses and Bedtime Stories, and hope it allows us to reach millions of parents and kids to raise awareness of the importance of vision needs for kids.”

Click to participate in Bedtime Stories and download the free book.

Fighting Blindness Canada urges all Canadians to schedule their regular eye exams to avoid blindness on this World Sight Day taking place Thursday, October 8, 2020.

World Sight Day is an international day of awareness, held annually on the second Thursday of October to focus attention on the global issue of eye health.

Today, 1 in 7 people in Canada will develop a serious eye disease in their lifetime. Every 12 minutes, someone in Canada begins to lose their eyesight. Furthermore, the prevalence of vision loss in Canada is expected to increase nearly 30% in the next decade.

The good news, thanks to research discoveries becoming today’s treatments, 3 in 4 cases of vision loss are preventable –if diagnosed early.

A 2018 survey, commissioned by the Canadian Ophthalmological Society (COS), revealed the majority of Canadians (59%) experience symptoms of potential eye disease, yet only half (54%) reported they had seen a health care professional about these symptoms. This is particularly concerning as early detection is key in preventing eye disease from progressing or resulting in vision loss or blindness.

“This year’s World Sight Day is an important reminder to remain focused on your vision health. Even during uncertain COVID times, vision cannot be neglected,” says Doug Earle, President and CEO of Fighting Blindness Canada. He adds, “Eye specialists are working hard to reduce the risk of COVID-19 when you seek vision care.  Let’s make sure we all see each other on the other side of COVID-19.”

Click HERE for the full press release.

The jury has awarded the SILMO d’Or prizes … Here are the 2020 winners:

SPORT

MARCOLIN with « COMPETITION SP0001 » – adidas

FRAME TECHNOLOGICAL INNOVATION 

FROST Eyewear with « JUPiTER »  

MATERIAL / EQUIPMENT 

TOPCON with « MYAH »

CHILDREN

LAFONT with « HUGO » – Lafont Enfants 

VISION

HOYA with « HOYA MiYOSMART VISION » 

OPTICAL FRAME « FASHION TREND »

GROSFILLEY France with « Tigris » – Chantal Thomass

SUNGLASSES « FASHION TREND »

SAFILO with « Marc 451/S » – Marc Jacobs

OPTICAL FRAME « EYEWEAR DESIGNER » 

MASAHIROMARUYAMA with « Monocle MM-0052 »

SUNGLASSES « EYEWEAR DESIGNER » 

NATHALIE BLANC Paris with « CHUPA – 363 »

PREMIERE CLASSE AWARD

TARIAN with « SKY BAR »

Check out the video:

Click HERE for the full press release.

Marchon Eyewear and Converse Inc., the iconic American footwear and apparel brand, announced that they have entered into an exclusive, long-term global licensing agreement.

New sun and optical collections designed under this new partnership will roll out globally beginning January 2021. Taking cues from the brand’s legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognizable motifs and design elements such as the “All Star” patch and “Star Chevron” logo.

The eyewear assortment addresses adults and teens with 16 sunglasses and 43 optical styles at compelling price points. The brand targets all genders and ages 12 – 35.

“Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry,” said Nicola Zotta, President and CEO of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.”

“We are excited to announce our partnership with Marchon Eyewear,” said Jon Tappan, VP/GM of Apparel & Accessories for Converse. “As we work to strengthen the Converse accessories business, we know that Marchon’s expertise in the eyewear space will complement and enhance our efforts to create products that serve the needs of our consumer, while enabling their individual style.”

The new eyewear line will be sold globally in select sun and optical retailers, as well as online at eyeconic.com.

Click HERE for the full press release.