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Six-Part Webinar Series Announced to Help Practices Build a Better Future for Independent Optometry

Dr. Joseph Day, O.D., a practicing optometrist for over 30 years and his collective team of seven industry experts at East Main Vision Clinic located in Puyallup, WA, announce a forthcoming six-part webinar series entitled Building an Unconventional Practice conceivedto help independent practices build a better future.

During this new virtual series, geared towards O.D.s and independent practices looking to make positive change in their practice, Dr. Day and members of his East Main Vision Clinic staff will share their tools, resources, strategies and experiences to educate ECPs on increasing profitability, diversifying revenue streams to balance their managed care business and improving overall efficiency while elevating their practice, no matter what the obstacle.

Taking place over five consecutive Thursdays at 6pm PST, starting October 22nd and concluding, after a two-week break, on Thursday, December 10th, the webinar topics will range from leadership, business strategy and independence to marketing, patient and team loyalty and specialty eye care.  The live webinars will be taped so they can be viewed later or referenced when most convenient.

Moderated by DezaRae Hedrick-Fortson, Regional Manager – Northwest Region, Safilo USA, each of the six live webinars will be 45-minutes long with a 15-minute Q&A. Included with each registration will be a “Monday Morning Tool Kit” complete with printable PDFs on topics such as “Successful Scripting,” “Practical Working Procedures” and “Functional Action Plans” that offices can implement to enhance their practice. 

Open to all interested participants, early registration for the six-part series is $99.00 (U.S.) through October 22nd at 5pm PST. To register for the Building an Unconventional Practice webinar series visit: https://www.emvc.net/landing/webinar-interest. 

Safilo customers may register via www.mysafilocanada.com.

Click HERE for the full press release.

Vision Expo Launches Virtual Vision Series

Vision Expo recently launched the Virtual Vision Series, a new webinar series designed for eyecare providers that features industry thought leaders and experts presenting on a range of topics pertinent to the evolving vision care landscape, from the latest clinical innovations to relevant business strategies. Inspired by the Vision Series typically offered at Vision Expo East and West, the Virtual Vision Series offers eyecare providers opportunities to engage with industry leaders in a relaxed and collaborative learning environment.

“While the traditional ways the industry usually comes together to discover new trends and innovations have been disrupted, Vision Expo is committed to creating opportunities for the vision community to continue connecting and learning in meaningful ways,” said Fran Pennella, Vice President, Vision Expo at Reed Exhibitions. “We are excited to offer the same interactive learning environment through our Virtual Vision Series that the community has come to expect at our in-person events. As the vision care industry continues to evolve at an unprecedented pace, creating opportunities for learning and community engagement is of the utmost importance.”

Upcoming Virtual Vision Series webinar:

  • The Myopia Opportunity and Obligation: Thursday, November 5 at 12 p.m. EST
    This webinar will focus on the magnitude of the myopia problem and will explore how eye care providers can work together to benefit patients with progressive myopia. Registration will open for the webinar in the coming weeks.

For timely updates on upcoming Virtual Vision Series webinar topics, visit the Virtual Vision Series page.

For more information on Vision Expo, click here and follow Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.  

Survey Explores Consumers’ Motivations to Choose Contact Lenses

A survey of more than 5,000 contact lens wearers sheds light on the deeper, emotional benefits people gain from wearing contact lenses.

The survey was conducted in five countries, including USA, Germany, Spain, UK, and Japan. There were no Canadian respondents in the study.

CooperVision, the study sponsor, has incorporated results into a downloadable practice guide, Beyond Vision Correction: The Real Impact of Contact Lens Wear on Patients. It is available at coopervision.com/impact-contact-lens.

“We initiated this project to help eye care professionals (ECP) recognize and articulate sometimes overlooked emotional benefits of contact lenses, yet which play essential roles in patient choice and ongoing satisfaction,” said Dr. Gary Orsborn, Vice President, Global Professional, Medical & Clinical Affairs for CooperVision.

When compared to wearing their spectacles, 78 percent believe “they see better in contact lenses,” including presbyopes aged 55 and over. Another 79 percent stated that “contact lenses make me feel more like myself” compared to spectacles wear.

“There’s significant opportunity for prescribing both spectacles and contact lenses to patients. Dual correction happens in an estimated 27 percent of cases, which is remarkably low considering advancements in materials, lens design, and wearer preferences. Our hope is that ECPs will embrace these insights and recognize the power they hold to improve patients’ quality of life and confidence, through the simple act of fitting contact lenses,” said Dr. Orsborn.

The guide also offers straight forward advice for incorporating the survey insights into practice, including making contact lens recommendations part of the daily routine and providing a short-term contact lens experience to rapidly highlight the emotional benefits.

To view the report visit coopervision.com/impact-contact-lens.

Nikon Optical Canada Launches New Frame Collection

Thick Rim, a new frame concept, is joining the current Nikon Eyewear Collection this October.

Thick Rim design is a new technical eyewear that plays with the thickness of a pure titanium rim while keeping the frame lightweight.

The thickness of the rim, adorned with an architectural double groove detail, along with acetate temples combined in both polished and matte finishes contributes to the unique and distinctive frame design.

Model: NP0014
Model: NP0017S

This design is available in both Optical and Sunwear versions. The optical frames have been designed to be best paired with Nikon Transitions® ophthalmic lenses while the Sunwear is paired with Nikon’s high performance Polashade lenses.

The Thick Rim Frames Collection will be available as of October 12, 2020.

View video of the new Thick Rim frames below:

Click HERE for the full press release.

AAOF Announces 2020-2021 Allergan Foundation Research Grant Recipients

The American Academy of Optometry Foundation (AAOF), in partnership with the Allergan Foundation announce two grant recipients this year in the areas of the anterior segment and glaucoma.

The recipient of the Allergan Foundation Grant in the area of the anterior segment is Suzanne MJ Fleiszig, OD, PhD, FAAO. Dr. Fleiszig is a Professor of Optometry and Vision Science, Microbiology, and Infectious Disease & Immunity at the University of California, Berkeley School of Optometry.

As the principal investigator, Dr. Fleiszig has been awarded a $60,000 grant for her project, “Relationship between COVID-19 and the Eye.” Her collaborative team of co-investigators include Eva Harris, PhD; University of California, Berkeley School of Public Health and Abby Kroken, PhD; University of California, Berkeley School of Optometry.

The recipient of the Allergan Foundation Grant in the area of glaucoma is Stacey S. Choi, PhD, FAAO. Dr. Choi is an Associate Professor at The Ohio State University (OSU), College of Optometry and Department of Ophthalmology & Visual Science, Havener Eye Institute.

As the principal investigator, Dr. Choi has been awarded a $60,000 grant for her project, “Characterization of inner retinal changes in glaucoma suspects in comparison to glaucoma patients and age-matched controls through adaptive optics retinal imaging.”

Her collaborative team of co-investigators include Nathan Doble, PhD (College of Optometry and Department of Ophthalmology & Visual Science, Havener Eye Institute, OSU.) , Mark Slabaugh, MD, and Shelly Jain, MD (both from Department of Ophthalmology & Visual Science, Havener Eye Institute, OSU).

These grants are awarded to talented optometrists and/or vision scientists, who are Academy Fellows, and are currently undertaking cutting edge research in the areas of glaucoma and/or the anterior segment. This is the seventh year the Allergan Foundation has sponsored this grant through the AAOF.

Click HERE for the full press release.

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