Blog - Page 465 of 886

September 14, 2020September 14, 2020

The Vision Council Launches Diversity, Equity and Inclusion Task Force

The Vision Council announces the launch of a Diversity, Equity and Inclusion Task Force. The task force launch is part of the organization’s larger brand reimagination focused on community-building and industry growth and follows The Vision Council’s recent unveiling of a redesigned logo and new website designed to better serve and accommodate the needs of members and the vision care community at large. Comprised of 13 vision care community leaders, the task force’s mission is to amplify and embrace everyone’s voice within all segments of the vision industry in order to push forward a more equitable agenda for the eyewear and eye care industry and to build a more diverse and inclusive community.

“In 2019, The Vision Council conducted one of the first studies of diversity in leadership for the optical industry. The results were intended to benchmark the optical leadership landscape and illuminate the opportunities companies have to promote diversity, cultivate talent and improve their performance,” said Ashley Mills, CEO of The Vision Council. “We shared these results at The Vision Council’s annual Executive Summit in January 2020, during which we also announced a five-year plan reflecting a renewed focus on community-building and promoting industry growth. (…) The task force will be charged with developing dynamic programming and community initiatives and also identifying milestones and goals for the industry in order to provide tangible, actionable pathways for our members to access.”

Task force members include:

Dr. Derrick Artis – Management Consultant at Artis Consulting
Lanard Atkins – Opticianry Program Director at Georgia Piedmont Technical College
Dr. Diana Canto-Sims – Co-Founder at Buena Vista Optical and Designer at La Vida Eyewear
Gai Gherardi – Co-Founder at l.a.Eyeworks
Rebecca Giefer – CEO, Americas at MODO Eyewear
Dr. Millicent Knight – SVP, Customer Development Group at Essilor
Blake Kuwahara – President/CEO, Focus Group West and Creative Director, Blake Kuwahara Eyewear
Dr. Howard Purcell – President and CEO at New England College of Optometry
Dr. Danielle Richardson – Independent Optometrist at Optometrix
Tiffany Smith – Regional Director of Doctor Recruitment at National Vision
Phernell Walker – Director of Optometric Relations at VSP Ventures
Kyly Zak Rabin – Co-Founder at Zak.
Christine Yeh – Executive Editor at 20/20 Magazine

Details on additional upcoming Diversity, Equity and Inclusion initiatives and programming will be announced in the coming months.

Source: The Vision Council

September 14, 2020August 26, 2020

Nikon Launches New Online Ordering Platform

To further improve the consumer experience, Nikon announces the launch of a new online ordering platform. This platform will help improve efficiency in clinics so ECPs can provide the best service to their patients.

Some of the new features included are:

• Lenswear-I Synchronization: Patient information synchronizes from Lenswear-I to online ordering platform.

• “I See Without Compromise” Ordering: Order up to four pairs in the same entry. RX-fields autofill after the first order is entered.

• Easy Redos: Retrieve previous frame tracing information in one click. Autofill order fields with old invoice information.

• Stock Lenses Order: Easily order multiple stock-bulk lenses via colour legend grid. Combine stock-bulk and stock-patient orders into one reference number. Search and filter tools for effective stock ordering.

• Frame Wide Selection: A large selection of frame shapes, brands and models pre-set in the platform.

• Other Features: Balance eyes, industrial thickness, mounting type taken into consideration for more realistic results of Feasibility Calculation. Convenient printable voucher to identify frames-to-follow. Single catalogue with frames and RX for a seamless experience.

The online ordering platform will be available as of the first week of September 2020.

Click HERE for the full press release.

September 11, 2020September 8, 2020

AYA Optical Launches Capsule Collection Featuring Indigenous Artwork by Phil Gray

AYA Optical released a new eyewear capsule featuring designs by celebrated BC’s Northwest Coast Ts’msyen artist Phil Gray. The in-demand artwork is now available on wearable AYA optical frames in two colour ways. “Justin” is a bold yet refined square shaped frame and features a striking Phil Gray eagle design along the arm.

www.claudiaalan.com

Click HERE for the full press release.

September 11, 2020May 19, 2026

Transitions Launches “Get the Real Thing” Contest in Canada

Transitions Optical has launched a promotion to drive awareness about the importance of making sure patients receive authentic Transitions^® lenses when purchasing Transitions photochromic lenses. The “Get the Real Thing” promotion rewards select eye care professionals and patients for registering their lenses using the Transitions lens Certificate of Authenticity (COA) after receiving their lenses. The promotion will run from September 1 through December 2020.

“We know the vast majority of people who tried Transitions^®Signature^® GEN 8™ lenses were satisfied with them,” said Patience Cook, director, North America marketing. “It’s important that when patients ask for Transitions brand lenses, they receive the authentic product. The certificate of authenticity helps provide confidence to both patients and ECPs that they are getting the high-quality product they have asked for.”

The contest asks ECPs to give patients a COA when dispensing their Transitions lenses. The eye care professional should show the patient the registration field and instructions. Once registered, patients are eligible to receive one monthly prize, including Bose^® SoundLink^® II wireless headphones. ECPs are eligible to win Transitions lens branded gift packs.

Click H E RE for the full press release.

September 11, 2020September 4, 2020

Rapp Eyewear – An Eyewear Love Story

Jean-François Venne, Optik Magazine’s contributor, presents Mel Rapp, iconic Canadian eyewear designer who exports his creations all over the world.

Mel Rapp’s love of eyewear started in the second half of the sixties, where he was already selling non-prescription sunglasses to other students. In 1978, by then an optician, had a client with very strong myopia who dreamed of wearing a rimless frame. Mel Rapp ended up making a piece tailored for him, which worked well, and fabricated some for other people as well. But it was in the early 2000s that Rapp Eyewear started to manufacture frames more intensively, mainly after the opening of a separate installation in 2001.

Rapp Eyewear frames are worn by people who aren’t into mass production, who love well-made products, and accept to pay a little more to get them. They don’t place a logo or a similar inscription on the frame. According to Mel, clients pay for an object that they love and shouldn’t be used for advertising purposes.

Find out which materials Mel Rapp prefers to use and how the pandemic has affected Rapp Eyewear by checking out the full interview available in the August-September issue of Optik Magazine.

Click HERE for the full interview.