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July 3, 2020July 3, 2020

The Vision Council Raises $38,100 Through the Open Your Eyes Frame Vendue

The Vision Council announced that the organization’s Open Your Eyes Frame Vendue has raised $38,100 for the Equal Justice Initiative and My Brother’s Keeper Alliance. The week-long virtual auction featured frames with special significance, including one-of-a-kind or never released designs; high demand but discontinued designs; and iconic frames that speak to a moment in eyewear history, designed by leading independent designers. All proceeds will support the Equal Justice Initiative and My Brother’s Keeper Alliance. Additionally, several of the participating designers have pledged their intent to match the winning bids with their own donation.

The bidding kicked off on Friday, June 19 during a virtual happy hour hosted by Tarrence Lackran, Director of Partnerships and Programming for The Vision Council, and the participating eyewear designers, and continued until Friday, June 26.

Participating companies include: AHLEM, Anna-Karin Karlsson, Barton Perreira, Blake Kuwahara, Cazal, Christian Roth, Jacques Marie Mage, l.a.Eyeworks, Morgenthal Frederics & Robert Marc NYC, Nico Roseillier, Rigards, Selima Optique, and Thierry Lasry.

Source: The Vision Council

July 3, 2020May 19, 2026

Reframe the Game with Virtual Eyestyling

Wendy Buchanan had successfully leveraged her opticianry and image consultancy qualifications into a successful mobile dispensing business. She would visit clients at their homes or offices, diagnose their style type and dispense unique independent eyewear frames, often multiple pairs, that were the perfect compliment to their wardrobe styles and facial features. On March 17, 2020 everything changed.

Like all optical dispensers, the provincial “stay-at-home” directives put an abrupt end to Wendy’s business approach. After two-weeks of catching up on those mundane tasks everyone puts aside until a particular motivation strikes, it came to her: Why not set up online ZOOM appointments and pursue her business with virtual eyestyle appointments?

Listen to Wendy Buchanan describe how a covid adaption unveiled the virtual eyestyling opportunity.

Wendy Buchanan Eyewear Fashionista — COVID put the brakes on at Home consultations.

Optik Magazine Publisher, David Pietrobon, interviews Wendy to get her back story, discover how virtual eyestyling works and what advice she offers to eye care professionals considering this new innovative approach.

With unbridled entrepreneurial spirit, Wendy plunged into the challenge of online dispensing, adapting her craft to the new reality of COVID social distancing and stay home guidelines.

The Results?
Suffice to say that Virtual Eyestyling will become a mainstay of Wendy’s practice even long after the covid situation resolves. She has discovered, albeit not by accident, a formula for deeper customer connections, more multiple pair sales and economic efficiencies.

Be Spectacular™ Image and Eyewear Styling for Optical Fashionistas
Combining her expertise in fashion and opticianry, Wendy has developed a training system and tools to help eye care professionals stand out from their competition, increase referrals and magnify profits through personal eyewear consultation with clients. Learn more about the program .

Related Articles:
Wendy is a frequent contributor to Optik Magazine and OptikNOW, providing eye fashion tips for discerning eye care professionals looking to differentiate their optical boutique.

Spec Styles for Every Personality
Spec Styles for Summer
Seneca College Hosts Annual Trade Fashion Show

July 3, 2020June 25, 2020

6Optix is Ready for the World

Shan Khan, editor of Optik Magazine and contributor, features 6Optix Eyewear which was founded by Sunny Braich in the heart of Toronto.

6Optix offers a large collection of frames named after prominent areas and landmarks in The 6, capturing the vibrant spirit and diversity of Toronto. 6Optix’s story began when founder Sunny Braich, the child of a single mother who struggled to make ends meet, started his first day of high school with tape holding his glasses together.

The prohibitive cost of replacement was more than Sunny’s mother could afford, and Braich was inspired to one day make better vision an economically accessible reality for everyone.

This memory, combined with Braich’s passion for art and design, fueled his drive to create a company that offers trendy, affordable, unique frames that deliver on durability.

Find out more on the vision for 6Optix and how the frames are created in the full article in the June-July issue of Optik Magazine.

Click HERE to read the article!

July 2, 2020July 7, 2020

New “Frames to Go” Storage System Offers Protection and Portability

Canadian frame and accessories distributor, Suzanne Sendel Agency, has launched a unique new multiple frame storage device named “Original FTG”.

The new storage system provides a less bulky solution to storing and protecting glasses. The solution avoids the bulkiness of frame cases and also makes frames more easily portable – as the FTG acronym suggests: “Frames to Go”.

The medium sized frame pouch stores up to four frames, has a loop to hang on bathroom hooks, and wraps up to a dimension of less than three inches, making it easy to fit into a purse or car glove compartment.

The FTG pouch is comprised of padded and protected nylon and vegan leather and has extra foam padding for protection.

The company also offers custom branding with a 200-piece minimum order at no additional charge. FTG is sold in packages of 12.

According to FTG inventor, Suzanne Sendel, “The product sells itself and the joy and excitement that it will deliver will inspire many more to visit your dispensary. Anyone who owns more than two sets of specs is going to love our FTG.”

More information is available at:

www.theoriginalftg.com

July 1, 2020June 23, 2020

Cristall Opticians’: A Frame Story

In this independent practice profile, Shan Khan, editor of Optik Magazine and contributor, showcases Cristall Opticians, who have been an institution for 40 years. To many, longevity in the optical business conveys a command of knowledge and experience, but to the store’s owners, it is only a part of the story.

To sisters Gina and Alison Dressler, the mission that began with Cristall’s optometrist founder, the late Dr. Gerald Dressler, is far more important. Dr. Dressler’s focus had been their relationships with clients, as well as a desire “to tell a story with every frame”.

Ever since Gina and Alison took over the business in 2016, they have tried to maintain this heritage passed on by Dr. Dressler. Additionally, their understanding of the heart of the store has strengthened them to take on new challenges. An independently owned optical is always pressured to buy mainstream eyewear to generate business. Instead, they choose to carefully curate their collection, looking for unique style and sizes and finding inspiration in international trade shows, make-up, streetwear and YouTube.

Find out more about the Dressler sisters in the June-July issue of Optik.

Click HERE to read the full article!

The Vision Council Raises $38,100 Through the Open Your Eyes Frame Vendue

Reframe the Game with Virtual Eyestyling

6Optix is Ready for the World

New “Frames to Go” Storage System Offers Protection and Portability

Cristall Opticians’: A Frame Story

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