WestGroupe is celebrating World Sight
Day on October 10th with Optometry Giving Sight. Each
year, Optometry Giving Sight holds an international fundraising campaign that
brings the global optometry community together to help end preventable vision
impairment. More than 1.2 billion visually impaired people in the world have
limited access to an eye exam and a pair of eyeglasses. This figure includes
millions of children who depend on their sight to succeed in school. World
Sight Day, an annual awareness day, is a global call to action to bring
awareness and education on eye health.
For the second year in a row, WestGroupe
is partnering up with Optometry Giving Sight and The Canadian National
Institute for the Blind, along with a complete list of collaborators, in a
combined effort to educate the public on eye health, as well as fundraise to
help people in need of basic eye care.
To help inform the public, the
#WithoutMySight social media campaign is a way to motivate people around the
world to help end preventable vision loss and to better understand the
immediate effects of vision loss and the importance of looking after your eye
health. For every $5.00 raised, the foundation can provide an eye exam and a
pair of glasses for someone in need.
Starting October 2, Westgroupe will
introduce their Champions on social media by publishing their story videos. On
October 10, the #WithoutMySight Challenge of their Champions and collaborators
will be launched. The Challenge will continue throughout the month of October
to help spread awareness and educate people on the importance of eye health.
How to take the #WithoutMySight Challenge:
1. Choose a (safe) task
you’d like to perform while blindfolded (making coffee, writing an e-mail,
shooting a three pointer, preparing a snack, the options are endless!).
2. Have someone record
you performing the task with your blindfold on.
3. Nominate 3 other
people to take the challenge!
4. Upload and share your
video on your social media accounts with the tags: @WestGroupe and
#WithoutMySight and #WorldSightDay
5. Donate $5.00 at the
following link: http://bit.do/WithoutMySight
Source:
Westgroupe