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Alberta College Partners with OneLocal for COVID Safe Services

The Alberta College and Association of Opticians (ACAO) has announced a partnership with OneLocal, a Toronto-based company providing a free resource to small businesses across the country called CovidSafe.Services.

A study conducted by OneLocal of over 1,000 respondents, found that 89.6% of people won’t enter a business unless the business clearly lists all of the safety precautions they have taken to keep customers safe. OneLocal built the COVIDsafe program so that business owners can easily acknowledge all of the safety precautions they are taking and to  market those safety precautions to all potential customers, in order to increase the chances that a consumer will engage with the business.

The COVIDsafe’s website has an impressive compilation of industry specific best practices based on public health guidelines from both federal and local authorities. Site visitors can search the guidelines by specific industry, including opticians and optometrists.

Businesses are able to create a profile and confirm which best practices they are following to keep their customers, employees, and community safe, and upload supporting pictures. Upon registration, a COVIDsafe badge is provided that retailers place on their website which all of your visitors can view.  The service provides a searchable directly of businesses that have implemented COVID safe services. 

The Association has urged its members to sign up for this free resource in 10 minutes so that clients will be able to see all of the precautions they are taking to keep them safe.

The CovidSafe Services are available to optical retailers upon sign up at https://covidsafe.services/get-approved

Questions may be directed to info@covidsafe.services.  

View the Announcement on the ACAO website.

About ACAO

The Alberta College and Association of Opticians (ACAO) serves both the public and our members. ACAO regulates opticians in the province of Alberta under the Health Professions Act and provides continuing education opportunities, seminars, events, and more to its members. (www.acao.ca)  

About COVIDsafe Services

COVIDsafe Services is an initiative built by  OneLocal. OneLocal provides small to medium-sized businesses with an array of marketing services to help companies create long-lasting and sustainable customer relationships. (Www.covidsafe.services)

The Optical Industry and COVID-19

Jessie Strype, Optik Magazine contributor, discusses how the COVID pandemic affected businesses. Like many other professions, opticians were left wondering how to move forward.

After the initial blow of stores closing and jobs put on hold (or lost completely), came the days of interpreting what exactly “essential service” meant and how we were able to apply it to our industry. As the days and weeks progressed, live webinars and group forums offered insight as to how our colleagues were adjusting and innovating, it was still evident that the theme was confusion about what lay ahead, and discussions of practice that left many uncomfortable.

Such a large part of our core as licensed opticians is the battle against big online chains. We have strived to create the “experience” for our patients and educate on the advantages and benefits of buying eyewear in-store with a professional. We spend time cultivating lasting relationships with our patients. We love to share design features on a frame from a collection that we have painstakingly curated over time. A child-like happiness accompanies the feeling of a perfect dispense and our patients appreciate the extra time we spend with them.

We want ultimate control to ensure fit, measurements, and final adjustments. When COVID-19 appeared, many offices were left to dispense glasses without some of the characteristics that separate the figurative wheat from the chaff. Glasses were being left on front porches, sent in the mail, or handed through car windows with the promise of a proper fitting when “things return to normal.”

Not only did we see huge changes in our dispensing lives, but also with regards to communication and continuing education. Inside Optics was held virtually, with huge attendance. A generous amount of time was spent talking about the challenges of COVID-19 while navigating the trials and tribulations of technology.

Find out how some industry professionals feel about the shift to technology and PPE and safe practices.

The full article by Jessie Strype is available in the June-July Issue of Optik Magazine.

Click here to read the full article.

Fabrizio Curci Appointed CEO and General Manager of Marcolin

The Board of Directors of Marcolin Group announces the appointment of Fabrizio Curci as the new CEO and General Manager of the company starting on June 22, 2020.

Marcolin Group Chairman Vittorio Levi said: “We are very happy that Fabrizio is joining Marcolin to lead our business into its new phase of development. He is a seasoned executive with a vast and impressive international track-record in several industries. Fabrizio will lead Marcolin Group’s continued transformation and build upon its strategy to consolidate its global leadership in the eyewear industry”.

Fabrizio Curci was previously CEO and General Manager of Fiera Milano S.p.A. from September 2017 to June 2020. Mr. Curci holds a degree in Economics from Bocconi University and attended the Managerial Development Program at SDA School of Management.

Fabrizio Curci said: “I am pleased and proud to lead the management team of Marcolin Group and to step into this amazing industry, made of design, creativity and craftsmanship. It will be an exciting journey”.

Click HERE for the full press release.

ZEISS Vision Centre by Leon Opens in Canada

In June 2020, Leon will open a ZEISS Vision Centre located in Richmond, British Columbia. Customers will be welcomed to an entirely new eye care experience, a contactless practice that offers great care, while at a safe distance.  The equipment and the store are both in the signature ZEISS look, as are the high-tech instruments and systems.  

Bennie Hun, ZVC Sales (left) Paul Tsang, ZVC Manager (middle) Carol Chen, ZVC Sales (right)

ZEISS Vision Centres are a successful concept that has already been rolled out in over 20 countries across the world.  Architect Elmar Gauggel designs the stores and turns each one into something truly unique.  He and ZEISS have already been honoured with a host of awards, such as the Best Architects Award 2013 for the ZEISS Vision Centre in Berlin.  One part of this holistic approach is the ZEISS Vision Analysis.  The eye care professional uses this to determine, through a series of steps, the consumer’s personal visual profile and the possible solutions.

At the end of the ZEISS Vision Analysis, the consumer will have spent as much time in eye examinations and lens consultations as they have selecting the frames.  The eye care professional will use all this information to find a suitable lens. 

ZEISS Vision Centre is owned and operated by the Leon Inc.

Click HERE for the full press release.

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