Think
About Your Eyes, a national public awareness campaign about
the importance of scheduling an annual eye exam with an optometrist, conducted
a survey of more than 1,000 U.S. parents of children aged two to 17 and
uncovered key misconceptions about the importance of eye health this summer,
especially when it comes to travel and caring for vision health. In fact, while
43% of families surveyed say they will take a road trip this summer, the survey
also showed that families aren’t taking proper care of their vision and eye health
before and during their time on the road.
Parents
surveyed said they are more than twice as likely to wear UV eye protection
whenever they leave the house as compared to their children (33% to 13%), and
only 8% of parents and 9% of children wear eye protection when its overcast.
What’s more, nearly a quarter (22%) of
parents surveyed said their child never wears UV eye protection, compared to
just 16% for themselves, and as it turns out, sun glare was the most common eye
problem encountered by parents when behind-the-wheel. Nearly half (47%) of
parents surveyed said their children would spend four or more hours using
screens (tablets, smartphones) while traveling to and from their vacation
destination and one third of parents said their kids will spend more than 6
hours with screens during the vacation itself.
Since the
majority of parents (52%) surveyed agreed that road trips are a great way to
see the country and agreed (61%) they allow for more quality family time, Think
About Your Eyes is partnering with Airstream, innovative maker of the iconic
“Silver Bullet” travel trailer, to highlight the important role vision plays in
a life well-lived. Think About Your Eyes and Airstream will send YouTube family
The Daily Bumps on an iconic summer road-trip in their Classic Smart Trailer,
highlighting the importance of healthy vision in enjoying life’s moments and
encouraging families to schedule a comprehensive eye exam before school starts.
The Daily
Bumps, also known as the Lannings, will travel throughout
the western United States in an Airstream trailer, chronicling their trip for
their over four million subscribers on YouTube, as well as on Facebook,
Instagram and Twitter. They’ll stop in
Nevada, Utah, and Idaho to see natural beauty, famous attractions, and visit
family and friends—all things their vision allows them to appreciate. To
kick-off the trip, the entire family received an annual comprehensive eye exam
to ensure they were aware of any vision and eye health needs in advance of the
trip, and shared their experience with parents online.
“This
partnership with Airstream and The Daily Bumps, the first of its kind for Think
About Your Eyes, illustrates the wide-reaching nature of our message,” said Dr.
Rick Weisbarth, chair of the Think About Your Eyes Advisory Board. “By
amplifying the need for annual comprehensive eye exams, we’re able to further
spread the word about the importance of overall vision health, and that
regardless of your age or physical heath, it is vital to detect eye problems at
their early stages when they are most treatable.”
In order to find a doctor near you to schedule an annual comprehensive eye exam, visit ThinkAboutYourEyes.com. To follow along with The Daily Bumps on our summer road trip, follow them on YouTube, Facebook, Instagram and Twitter.
For further information on Airstream and the Classic Smart Trailer please visit www.airstream.com.