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Embrace an Iconic Attitude and Eyestyle

The Duke is one of two models from Etnia Barcelona’s highly anticipated, limited
edition tribute collection to David Bowie. This metal frame is inspired by the
sunglasses that David Bowie wore in the movie “The man who fell to earth”. The
frame is available with three distinctive lens colours and is a nod to one of the
most elegant of David Bowie’s “Alter Ego”, The Thin White Duke.

Distributed by: www.etniabarcelona.com

Transitions Announces Canadian Transitions® Signature® GEN 8™ City Tour

Transitions Optical announces a Transitions® Signature® GEN 8™ City Tour themed “Infinite (R)evolution” launching in early 2020, which will provide education and marketing tools for eye care professionals to use in their business about the new frontier of performance offered by Transitions® Signature® GEN 8™ lenses.

Kicking off in February 2020, the Transitions Signature GEN 8 City Tour will visit various cities across Canada over a span of a month, including Montréal, Quebec City, Toronto, Ottawa, Vancouver, Calgary, Winnipeg, and Halifax. The events will feature presentations about Transitions® Signature® GEN 8™ lenses, including one presentation given by an eye care professional. Additionally, attendees will have time before and after the presentations to network and visit informational booths on Transitions™ Light Intelligent Technology™ and the Transitions Style Bar.

All events will take place from 5 P.M. to 9 P.M. (local time). The dates are as follows:

  • Québec City: Monday, February 17
  • Montréal: Wednesday, February 19
  • Toronto (North York): Monday, March 2
  • Ottawa: Wednesday, March 4
  • Vancouver: Tuesday, March 10
  • Calgary: Monday, March 16
  • Winnipeg: Monday, March 23
  • Halifax: Monday, March 30

Click here to sign up. ECPs in attendance can earn continuing education credit(s) (pending approval.

To read the full press release, click HERE.

Robust and Elegant Frame

L.A.M.B. design LA058 offers a custom laminated front with luxurious patterned
and crystal acetate materials. The metal bridge runs through the entire acetate
brow for stability-strength and a great look! Sleek metal temples are laser
engraved with slot head screw detail – in sync with the brands DNA.

Distributed by Tura Inc.: www.tura.com

Introducing the Optical Vision Group

Daniel Beaulieu, President of Hudson’s Bay Optical and co-founder of Entrepôt de la Lunette, Optical Warehouse, Griffé Lunetier and Optique Avant-Garde, announces the centralisation of all management of the aforementioned banners, within the Optical Vision Group / Groupe Vision Optique. Online activities related to the co-owned GlassesGallery.ca retail store will also be integrated in the Optical Vision Group.

“We believe that Optical Vision Group is essential to the optical market across Canada. Thanks to our different banners within the group, we can offer customers eyeglasses at a fair price, no matter their style. Our mission in clear: to offer customers the best solutions for their eye care needs. Every day, our experts offer their advice to our customers based on their prescription, lifestyle, activities, and their budget,” explains Daniel Beaulieu. “We give people the possibility to own several pairs of eyeglasses at the best prices by offering great quality, choice and selection,” he adds.

By grouping 6 optical companies offering different solutions under one group, the Optical Vision Group is able to have a nation-wide presence spanning across Canada, with multiple points of sale, Tele-Optometry services that make use of the latest technology, as well as an online retail store. There are over 200 people, including 70 opticians and 15 optometrists that contribute to the development of the group and to implementing its vision.

Optical Vision Group’s Reach

It is in Trois-Rivières, Quebec, that the first Entrepôt de la Lunette store was opened, and the administrative head office of the Optical Vision Group was established, with its Canadian corporate office located in Ontario.

Within 5 years, the innovative Entrepôt de la Lunette concept flourished with the addition of 14 stores, 13 of which are located in the larger cities with the province of Quebec, as well as an English version of the banner, Optical Warehouse, located in Halifax, Nova Scotia. Hudson’s Bay Optical has a presence in major Canadian cities including Montreal, Ottawa, Toronto, Winnipeg, Saskatoon, Edmonton, Calgary, Vancouver and Victoria. The Optical Vision Group also includes Griffé Lunetier in Trois-Rivières, where customers can find their favourite brands for less, while also benefiting from professional advice and services provided by the optician and stylists in store.

Click HERE for the full press release.

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