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An Artistic Outlook Embodied in Eyewear

This striking piece is right on trend with a flattering cat eye front and gorgeous stainless temple featuring Corrine Hunt’s Eagle/Raven design in a cut-out design. Newly available in a milky and brown tortoise acetate with satin brown stainless temples and a very popular linear textured grey blue acetate front with silver stainless temples colour combination. Photo: Sia

Distributed by Claudia Alan: https://www.claudiaalan.com/

HOYA Launches New Ordering Web Site for Canadian ECPs

Hoya Vision Care Canada logo

HOYA Vision Care Canada announces the launch of their new ordering portal with even more features and capabilities than ever before. LensesByHoya.ca was pushed live and made available for immediate use to eye care professionals (ECPs) across the country.

HOYA is always looking for new ways to support ECPs, and with the increasing demand for digital submission capabilities, the new ordering portal not only satisfies these needs, but also offers many new features that make it easier to conduct business including: faster check-out, order confirmation and reporting availability.

This site is available to all ECPs currently ordering lenses through HOYA and ensures that the job submission process is efficient and reliable.

Ahmos Henry, President of HOYA Vision Care Canada stated that: “By providing Eye Care Professionals with the tools they need to work more efficiently, they will have more time to dedicate to patients which is just another way that HOYA Vision Care confirms its strong commitment to supporting the growth of our business partners.”

For Eye Care Professionals who are looking for the right tools to implement into their practice, HOYA has created a demo site allowing dispensers to experience the benefits of partnering with HOYA.

Click HERE for the full press release.

Victoria Beckham Eyewear Debuts New Collection for Fall 2019

Victoria Beckham Eyewear introduces a new women’s sun and optical collection, designed in keeping with the ethos of the Victoria Beckham brand.

The new collection is handmade in Italy and embodies Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings with sophisticated femininity.

The new eyewear line will be sold globally in selected department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at victoriabeckham.com beginning September 2019.

Victoria Beckham Eyewear is distributed by Marchon Eyewear.

Click HERE for the full press release.

Essilor Forms New Global Education and Professional Relations Council

At a global meeting attended by regional education leaders on August 21 and 22, the Council was formalized with the objective of identifying, developing and launching forward-thinking ideas which promote continuous education and knowledge sharing among eyecare professionals.

Tackling poor vision starts with education
The eye care sector has gone through a series of global transformations with different professions within the industry confronted by the same set of challenges: Rates of myopia have been increasing exponentially in recent years and will continue to do so in the decades to come while consumer needs continue evolving rapidly due to technological disruptions.

With the ongoing transformations in the eye care sector, it is clear that all eye care professionals, along with key opinion leaders, educators and ophthalmic industry leaders have a vital role to play in ensuring that everyone, everywhere, has access to the best vision solutions possible. By developing strong, best-in-class educational programs, this new Global Education and Professional Relations Council will not only contribute to Essilor’s business and become the number one company that provides education and professional development to independent eye care professionals, it will also ultimately continue tackling the growing challenge of poor vision.

Amplifying knowledge sharing
The Global Education and Professional Relations Council will meet twice a year and develop global education programs for ECPs with a focus on refraction, myopia, presbyopia and light management. The Council will also work on a Key Opinion Leaders program to support the launch of Essilor’s latest innovations and well as their distributions globally.

Source: Essilor

Marchon Signs Exclusive Global Eyewear License for Lanvin – Fall 2020

Marchon announces that they have entered into an exclusive, long-term global licensing agreement with Lanvin S.A., for sun and optical eyewear.

Lanvin is a prestigious French fashion house, originally founded in 1889 by Jeanne Lanvin, who established a world of elegance and cultural refinement. Today, the Maison’s famous brand codes are identifiable throughout the various Lanvin collections, under the new creative direction of Bruno Sialelli, who joined earlier this year to advance and infuse modernity into the brand.

The first men’s and women’s eyewear collections developed under this partnership is scheduled for global release in September 2020. In advance of that, a capsule collection comprised of four sunglass styles, will be previewed in March 2020. The new Lanvin eyewear line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Lanvin’s retail locations and online at lanvin.com.

Source: Marchon

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