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Essilor Canada Urges Canadians To Take Their Eye Health Seriously

Canadians are now more engaged than ever when it comes to their personal health and wellness, except when it’s time to take care of their most used and abused feature—their eyes. With World Sight Day happening next week, Essilor Canada is launching a nationwide public awareness campaign designed to promote the vital role of an eyecare professional and encourage consumers to visit their eye doctor over the next year.

The innovative media campaign will include traditional and digital out of home advertising in the cities of Montreal, Toronto and Vancouver. Additionally, digital ads across the country, including search engine marketing, online advertisements and online videos will encourage patients to visit an eyecare professional for eye examinations. For additional campaign information, please visit: MyEyeExam.ca

Independent eyecare professionals and optometrists looking to take advantage of opportunities such as this to grow their business with Essilor should contact their Essilor Representative.

“World Sight Day is the perfect opportunity for Essilor Canada to reaffirm our mission of improving lives by improving sight and to show our commitment to a healthy, thriving independent eyecare community in Canada. We want to help our local eyecare professionals remind their patients that regular eye health examinations are critical for long-term eye health and the best quality of life through great vision,” explains Barbara Heffez-Piper, President of Essilor Canada.

Source: Essilor Canada

UW in Partnership with FYidoctors Creates First Optometry VR Lab of its Kind in Canada

The University of Waterloo’s School of Optometry and Vision Science and national eye care provider FYidoctors announce the launch of the FYidoctors Simulation Lab – the first optometry lab of its kind in Canada.

The new lab, funded in part through an $800,000 investment from FYidoctors, is the largest single sponsorship in the School’s history, and will change the way optometry students in Canada are educated.

With a total cost of $1.5 million, the new lab offers state-of-the-art equipment that simulates a patient’s eye, providing students with an opportunity to practice diagnosing vision problems and eye diseases.

“With the simulators, optometry students are enabled to practice and master skills as they progress through increasingly complex training modules. This additional lab time will allow students to build the foundational skills required for our faculty to take the students from good to great,” said Dr. Stanley Woo, Director of the School of Optometry and Vision Science.

The simulation equipment will supplement real-life training and will also provide hundreds of real patient cases which will help students to recognize, identify and diagnose eye and systemic disease more quickly and confidently.

Dr. Al Ulsifer, CEO and Chairman of FYidoctors and Waterloo alumnus, said that this investment isn’t just an investment in the University, but an investment in the future generation of optometrists.

“When we formed FYidoctors 10 years ago, we created it with a vision to enhance the lives of people, in our communities, and across the world. Investing in students, and in their clinical education, will ultimately enhance patient care in the communities in which we serve, and keep Canada on the forefront of optometry and vision science,” said Dr. Ulsifer.

“Simulation technology is the future of health care learning and is directly aligned with FYidoctors’ spirit of harnessing innovation to help our patients lead more fulfilling lives,” Dr. Ulsifer concluded.

Dr. Ulsifer led the formation of FYidoctors in 2008 with a dynamic group of University of Waterloo optometry grads who had a vision to create a national organization of optometrist-led eye-care clinics. Today, FYidoctors is the world’s largest optometrist owned eye care company and invests heavily in technology to ensure its clinics deliver exceptional care to their patients.

The University of Waterloo is one of two optometry schools in Canada, making the University of Waterloo a national resource for training vision care professionals and vision science researchers.

Background:

 The Equipment:

The lab will initially include 5 Eyesi® Bionocular Indirect Opthalmoscopes (BIO) are a state-of-the-art augmented reality simulator for training of retinal examinations and provides a highly realistic and dynamic 3D simulation of the anatomical structures of the eye and ophthalmoscope optics.

For more detailed information visit:  https://www.vrmagic.com/simulators/feature-pages/indirect/

Phase two of the lab, to be unveiled at a later date, will include the addition of the Eyesi® Slit Lamp simulators.  This technology will allow students to practice basic handling of the device and skills required to conduct a corneal exam, retinal exam and Gonioscopy & Tonometry. Through multi-tiered training provided by the Slit Lamp simulation technology, it will promote pattern recognition for retinal pathologies and provide competency-based assessments.

With Eyesi® BIO and Slit Lamp technology students can examine a wide range of clinically relevant cases before they meet their first real patient. The simulated cases are based on real patient histories and were developed in cooperation with universities and eye specialists.

Simulation technology provides an authentic experience that provides the look and feel for the diagnostic skills of BIO and slit lamp examination.  Students can practice as much as they need to reach certain milestones in a modular system that progresses in difficulty and complexity.  The process begins with mastering the technical skills to image the fundus, and later incorporates real cases and images for examination and diagnosis.  The goal is to use precious laboratory time with faculty to transition students from good foundational skills to great diagnostic skills.

The conditions and diseases it will train students to diagnose:

Conditions and diseases that can be assessed and diagnosed through the simulation technology range from wellness through diseases.  The simulation technology focuses on looking in the back of the eye to identify a wide variety of eye and health related problems.  Examples include:

Vision:

  • Healthy Eyes
  • Trauma – concussion
  • Foreign bodies
  • Amblyopia – lazy eye, a vision development disorder
  • Uveitis – inflammation of the middle layer of the eye
  • Keratoconus (curving of the lens)
  • Detached retina

Diseases include:

  • Macular degeneration
  • Diabetes
  • Hypertension
  • Cancer
  • Glaucoma

Winners of the 25th Silmo d’Or Awards Unveiled

After the traditional SILMO d’Or awards show, discover the lucky winners of the 2018 edition!

FRAME TECHNOLOGICAL INNOVATION
L’AMY with “McLaren Ultimate Vision” Hall 6 H 082

 

CHILDREN
URBAND with “Eyelet Active” Hall 5 P 134

OPTIC FRAME FASHION TREND
MARNI with “ME 2623” MARCHON Hall 6 B 089

SUNGLASSES « FASHION TREND
SALVATORE FERRAGAMO with “SF184S FIORE” MARCHON Hall 6 B 089

VISION
BBGR Optique with “BLUV Xpert” Hall 6 C 039
ZEISS with “UV Protect” Hall 5 H 032

MATERIAL / EQUIPMENT
ESSILOR with “Vision R-800” Hall 6 J 105

OPTIC FRAME EYEWEAR DESIGNER
MORÀ BUSOLI with “Venti” Hall 5 N 082

SUNGLASSES EYEWEAR DESIGNER
IMPRESSIO with “Impressio 609 Vortex” Hall 5 HJ 149

PREMIERE CLASSE AWARD
Thierry Lasry with “Shorty” / Hall 5 D 139

SPECIAL JURY AWARD
Nathalie Blanc with “Suzanne” / hall 5 L107

Source: Silmo Paris

Winners of Best Exhibitor Booth Awards at Vision Expo West Announced

The Vision Expo team thanks all attendees who voted for their favorite exhibitor booth in the following categories: “Most Creative Booth Design” and “Best Brand Activation.”

Here are the winning exhibitors:

Costa, Booth 20065 for “Most Creative Booth Design”

 

 

 

and

Europa Eyewear/STATE Optical Co., Booth 19065 for “Best Brand Activation”

 

 

 

Winning exhibitors receive $1,000 in credits to use toward sponsorship options at future Vision Expo shows.

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