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OWP Ladies: Worlds of Exceptional Colour

Style 2179, 2180 (photo): Fresh exclusive Italian acetates, whose balance and detail couldn’t possibly be more feminine, are the centerpiece and highlight of OWP’s new ladies’ styles. With style 2179’s round, stylish statement and style 2180’s finely curved rectangular front, the exciting materials speak for themselves with their fine-edged design. A discreet metal decor on the temple delivers a classy finish with playful colour contrasts.

Distributed by Lanctôt: www.rlanctot.com

IOT Launches New Website, Updates Logo

IOT, the Spanish freeform digital lens designer, has updated their logo and refreshed their website and social media profiles.

Carolina Gago, General Manager of IOT explains the reason for the change: “IOT has evolved significantly since it was founded and we had the desire to better transmit who we are today and celebrate a new era. Our new corporate look represents our greatest commitment, which is give our customers the newest solutions they need to be successful and to completely customize those solutions to their businesses. Our new corporate look was also designed to take us into the future. We anticipate amazing things to come for the future of the ophthalmic lenses.”

IOT’s new website is designed to be a resource for information on IOT products and services and include research and peer-reviewed articles from IOT scientists.

Daniel Crespo, President and CEO of IOT, says, “Our new corporate image embodies the philosophy of the company. We put our partners at the center of our business, so we can work together as one team and create solutions that are completely customized to their businesses. It is our mission at IOT to offer our business partners the technology and services they need to manufacture the best lenses in the world.”

Click HERE to read the full press release.

Eschenbach Partners with the Fidelco Guide Dog Foundation

Eschenbach Optik of America announces its new partnership with the Fidelco Guide Dog Foundation, a leading nonprofit that partners exceptional men and women who are blind or visually impaired with elite German Shepherd guide dogs, providing all clients with increased independence to improve their lives and the world around them.

The Eschenbach Partner Project consists of a charitable commitment to sponsor breeding, raising and training of a Fidelco German Shepherd guide dog. Eschenbach’s customers, end-users and others will be able to follow the Eschenbach sponsored puppy through its journey from pup to placement as it goes through the puppy training program, becomes an exceptional guide dog and is matched with a remarkable client. They have place dogs all across the US and six in Canada.

Check out the new Eschenbach Partner Project webpage online at www.eschenbach.com/partner_project.asp to follow the puppy through its journey.

Click HERE for the full press release.

Pure Design for Eyewear Lovers

The TRATTO 03, part of Safilo’s new Men’s Collection for Fall/winter 2018, has a masculine rounded optical frame in acetate subtly decorated on the temples’ metal core with a textured pattern, hence the name “Tratto, signifying “graphic lines.” The temples also feature a thin metal ring joining the two acetate pieces that form the temple.

The colour palette includes striped brown, blue, black and crystal.

www.safilo.com

Mario Viel Appointed Global Commercial Director of Blackfin

Pramaor, the company specialising in the manufacture of top-of-the-range titanium eyewear Blackfin, announces the appointment of Mario Viel as Global Commercial Director. The manager, who will report directly to CEO Nicola Del Din, will lead the international sales team of distributors and direct agents.

Viel, 55, has extensive experience in sales in the eyewear sector. After nearly twenty years with Luxottica, first as a key account manager and then as Sales Director Italy, he joined Marchon Italia in 2014 in the same capacity. During his professional career, he has also worked as a consultant in logistics and the eyewear accessories sector.

With his long experience and extensive knowledge of the eyewear business, Viel will be tasked with driving turnover on the global market through different sales channels, guiding Blackfin during this period of strategic growth whose aim is to position the brand in the top/luxury market segment.

Click HERE for the full press release.

 

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