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New Elasta and Emozioni American Eyes Campaign Revealed

Safilo unveils its 2019 American Eyes marketing campaign, in celebration of its Elasta and Emozioni ophthalmic collections.

This year’s campaign stars Peter Tacia, O.D., and colleague Heidi Dancer, optician, of Drs. Seals, Tacia, Bartz, Zainea, Whitmore, Lark of Alma, MI. The campaign was shot on location in their Alma practice and will run in various eyewear trade publications this year.  

This marks the third year in a row that Safilo has looked to trusted eye care professionals to star in the Elasta and Emozioni campaign.

The American Eyes campaign concept was first introduced in 2017 in celebration of the North American reintroduction of Safilo’s flagship Elasta and Emozioni ophthalmic collections. A marketing campaign, as well as a captivating photo exhibition – timed to Vision Expo East – paid homage to American opticians  across the country – celebrating the people, optical shops and landscapes they called home.  A total of eight Safilo customers were included based on their unique locations and high regard for the Elasta and Emozioni collections, of which, Wichryk Eye Associates of Macungie, PA was also featured.

Click HERE for the full press release.

Etnia Barcelona’s “Bigger Splash”

Hockney, California, the seventies, swimming pools, towering palm trees and endless blue, sunny skies… The new #BeAnartist Spring/Summer ‘19 campaign by Etnia Barcelona features new combinations of acetate and exclusive metals on the front pieces, daring new shapes, and futuristic end pieces that are full of personality. Colour, character, tradition and modernity all combine in these new models created with every unique style in mind. Featured model: The Watcher Sun.

Distributed by: www.etniabarcelona.com

Academy 2019 Orlando and 3rd World Congress of Optometry Education Program Announced

AAO American Academy of Optometry logo

The World Council of Optometry and the American Academy of Optometry have partnered to present an impressive education program taking place at Academy 2019 Orlando and the 3rd World Congress of Optometry, October 23-27, 2019. This joint meeting will bring global optometry together to offer a wide array of clinically relevant CE courses and cutting-edge research in the clinical and vision sciences. Attendees from around the globe can choose from over 450 hours of lectures and workshops, Section and Special Interest Group (SIG) symposia, hundreds of scientific papers and posters, an expansive exhibit hall, and several memorable social events featuring international optometry.

This year’s Plenary Session from 10 AM – 12 Noon on Wednesday, October 23 is titled, “Today’s Research, Tomorrow’s Practice®: WHO World Report on Vision, : Opportunities for Optometry to Make an Impact,” and will discuss the World Report on Vision on the distribution of eye disease and blindness across the globe and the disease burden these eye conditions pose on nations and regions. Additionally, the human resource requirements of eyecare providers needed to address this public health crisis will be covered. Optometric representatives, specifically the session speakers, played an instrumental role in developing the report. They will discuss the findings and their implications for optometry internationally and for North America respectively. The keynote speaker from WHO will give attendees an overview of the organization’s efforts to tackle the extensive disease and blindness burdens on society throughout the world and where optometry fits into this effort. Speakers include Kovin Naidoo, OD, PhD, FAAO, Sandra Block, OD, MPH, FAAO, and a speaker from the World Health Organization.

 The Monroe J. Hirsch Research Symposium is titled, “Gene Therapy for Ocular and Neurologic Disorders.” Contemporary issues in gene therapy will be discussed including Leber’s Congenital Amaurosis, animal models of glaucoma, and Leber’s Hereditary Optic Neuropathy. Speakers will include Stephen Russell, MD, Abbott Clark, PhD, and Byron Lam, MD.

Ezell Fellows Present is a symposium where three investigators at different stages of their careers, who were supported early on through the Foundation’s Ezell Fellowships, present their research. This year marks the 10th anniversary of the symposium and is titled, “Public Health / Epidemiology Potpourri.” Included in this session will be discussions on anterior segment infectious eye disease and US national health datasets used to assess vision impairment. Speakers will be Nicole Carnt, BOptom, PhD, FAAO, Charlotte Joslin, OD, PhD, FAAO, and Dean VanNasdale, OD, PhD, FAAO.

The World Council of Optometry President’s Forum is titled, “Optometry’s Role in Addressing the Changing Face of Technology, Public Health and Clinical care.” This invitation-only event provides a platform wherein the highest level of decision makers and key partners of our profession come together to discuss the current development of optometry and the desired impact that it envisages in the broader health agenda across the world.

The Global Summit on Optometric Education, co-sponsored by the World Council of Optometry, American Academy of Optometry, and the Association of Schools and Colleges of Optometry, will provide educators from optometric educational programs from around the globe the opportunity to share education philosophies/teaching methods and to discuss challenges facing institutions.

The meeting will take place at the Orange County Convention Center in Orlando, Florida. Registration and housing open on May 6, 2019. For more information, visit www.aaopt.org/2019  or www.worldcongressofoptometry.org .

Click HERE for the full press release.

LOFTxTEF Awards

The first edition of the LOFTxTEF Awards (a collaboration between LOFT Eyewear Shows and TEF Magazine) was held on March 22, at the LOFT Independence Party. After going through 105 submissions, our grand jury nominated 6 brands for each of the 4 categories: Fashion Frame, Fashion Sunglass, Technical Frame and Technical Sunglass.

Online voting was done by opticians from all over the world, on the LEF and TEF Facebook groups. Each vote counted as a single vote that was added to the celebrity judges’ votes.

Here are the winners:

The Fashion Frame TEFFIE went to Blake Kuwahara for his amazing LARABEE design. 

The Technical Frame award went to the new aluminium APOLLO design by Theo Eyewear. 

Best Technical Sunglass was won by Rolf Spectacles for their new titanium glasses that made the leap from rapid prototyping to crafting a high-end titanium product. 

In the category Fashion Sunglass, a second TEFFIE went to Blake Kuwahara for his uber-cool MOORE frame.

Click HERE for the full press release.

Ontario Court of Appeal Rules in Favour of Clearly

The Court of Appeal for Ontario ruled this morning that Clearly can continue selling prescription eyewear online in Ontario. The Court dismissed the Ontario College of Optometrists and the College of Opticians joint application to seek an injunction preventing Clearly from selling prescription eyewear in Ontario. The court stated that when Clearly, which operates in compliance with the laws of its home province, British Columbia, is delivering eyeglasses to an Ontario consumer, the act of delivery is not the “controlled act” of “dispensing” which Ontario law governs. 

The College of Opticians of Ontario and the College of Optometrists of Ontario initiated a legal proceeding against Essilor Group of Canada Inc./Clearly seeking an injunction that would prohibit Clearly from dispensing prescription eyeglasses and contact lenses online to the Ontario public. On January 11, 2018, the Superior Court of Justice for Ontario granted the injunction.  

Clearly sought an immediate appeal of the decision, which was heard on September 21, 2018.  Arnaud Bussières, chief executive officer of Clearly stated, “Online sales of eyeglasses, contact lenses and sunglasses are one of the fastest growing sectors and the optical industry must respond to these transformations. Online sales give many remote customers or busy families the opportunity to enjoy better vision on their own terms. This by no means reduces the need for eyecare professionals and comprehensive annual eye exams for good visual health.”  

Clearly indicated that they want to work with optometrists and opticians in Ontario and across Canada to meet the growing online demand for vision correction, protection, and products while continuing to deliver eye health information and promote the importance of eye examinations. “For example, we are looking at establishing a prescription verification for any eyewear product requiring a prescription that is ordered on Clearly’s website,” said Arnaud Bussières.  

The College of Opticians of Ontario and the College of Optometrists of Ontario indicated their disappointment with the outcome of this appeal.  According to their joint statement, “We will take time to conduct a more fulsome review of the decision and provide further information at a later date.”

For now, it seems business as usual.

More information:

Court ruling

Link to joint statement by Opticians and Optometrists Colleges.

Previous Related Post: 

Why an Ontario Judge Ruled in favour of optometrists and opticians against clearly

Ontario Court grants injunction

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