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Announcing New Transitions® Signature® Style Colors and New Transitions® XTRActive® Style Mirrors

Transitions Optical and Essilor Canada have announced Transitions® Signature® lenses in four new style colours, and new Transitions® XTRActive® style mirrors in five colours to offer patients more opportunities to express their personal style while enjoying the benefits of the flagship photochromic brand. The new lens offerings will be available to order from Essilor Canada this summer.

New Transitions Signature Lens Style Colors

Consumers are increasingly trending toward bold, personalized fashion choices, and the new Transitions Signature lens style colors reflect this trend. Along with the existing Transitions Signature lens iconic colours of grey, brown and graphite green, the new colours offer a palette with a choice for virtually every consumer. The new colours are:

  • Sapphire – a bright, exciting hue that brings a cool factor
  • Amethyst – a sophisticated shade with a contemporary twist
  • Amber – for a vintage look that is both timeless and of-the-moment
  • Emerald – trendy and versatile, matching a variety of styles

The new style colors are an extension of the Transitions Signature lens portfolio and offer the same world-class features and benefits of Chromea7™ technology. The seven total Transitions Signature lens colours will allow wearers to create their own unique look, and empower eye care professionals to recommend Transitions Signature lenses to a broader patient base.

New Transitions XTRActive Style Mirrors

Mirrored glasses continue to be in style, and the new Transitions XTRActive style mirrors create an on-trend mirror finish with a hint of colour.  The new mirror colours are:

  • Gold – all skin tones
  • Silver
  • Copper
  • Violet Blue
  • Blue Green

Outdoors these lenses have a mirror finish and provide intelligent visual comfort and hassle-free protection from UV and Harmful Blue Light, thanks to the advanced Transitions XTRActive technology. Indoors the mirror fades to a light reflection with a hint of colour. Transitions XTRActive style mirrors are a compelling second pair offering for clear and existing Transitions lens wearers.

Availability

The Transitions Signature style colors will be available in a variety of materials, including 1.50, polycarbonate and 1.67 in single vision and progressive designs. The Transitions XTRActive style mirrors will be available in polycarbonate in single vision and progressive designs.

Click HERE for the full press release.

Optik ConEd Announces Opticianry Summer Sale

Optik is pleased to announce a Summer Sale offering courses all summer long at a 50% discount. In addition to the discounted courses, free courses sponsored by leading optical companies are available on the Optik ConEd portal.

There are a variety of courses to choose from, on topics ranging from contact lens materials, human perception of colour and blue light radiation. Opticians can search for courses based on provincial accreditation course type, preview the course and then connect to the examination module to complete an online exam for accreditation. Upon passing the course test, the accreditation certificate is immediately available in a personalized dashboard.

The promo code SUMMER50 generates a 50% discount for any three courses available in the portal. The promotion period ends August 31, 2018.

Orgreen’s Realistic Colourist

It’s a testament to just how seriously Copenhagen-based eyewear company Ørgreen takes the subject of colour that not only is Sahra one of the longest serving members of staff but she is a central and indispensable part of the whole design team.

Flashback a couple of decades and Ørgreen were establishing themselves as Scandinavia’s fist sunglasses and opticals brand. Run by a bunch of friends with little experience in the fild but a huge amount of enthusiasm and style, Ørgreen realised that their USP was to offer coloured frames for men. At the time, most eyewear for guys was very classic. Or totally crazy. Sensing that there was a customer out there who wanted something a bit more interesting than a pair of tortoiseshell specs but wasn’t quite willing to go the whole Elton John, Ørgreen started experimenting with colour.

So, what exactly does a Colour Designer do? “Colour for me is emotion” she says “I don’t deal well with routine so I approach it differently every time.’ Taking inspiration from anything from a walk past a row of painted houses in Copenhagen or a fim, to a photograph of a Mexican graveyard or even a musical playlist, Sahra gradually focuses in on colours – and very importantly – combinations of colours that she thinks will work. Longevity is crucial, especially considering the high quality and cost of Ørgreen spectacles, so she is careful not to get too involved in fashion trends, relying more on instinct and her deep knowledge of the company and market.

“Design and colour have to be part of society” thinks Sahra. “There are huge cultural differences between what people want in one part of the world to another.” This is very important in Ørgreen where their market is truly international. She cites the metallics used for the temples: the Chinese market prefers a hint of red in their gold – a reference to Chinese imperial history – whilst Scandinavians like a whiter gold. It’s also important that skin tones are considered – after all spectacles lie directly on the face and frame the eyes.

Of course, all this theory has to become reality and for Sahra, the next, more technological part is one of the most exciting. Ørgreen titanium frames are individually hand-painted and it’s crucial that the paints used are durable against the skin and comply with multiple legal and environmental regulations as well as being exactly the shade Sahra has envisioned. Luckily she works very closely with her factories and the collaboration has brought them closer over the years. Ørgreen uses factories in Japan as they are the very best in the world at titanium frames.

So what does the future hold in Ørgreen’s colour story? Sahra is clearly excited to be faced with a whole set of new materials to play with. The company’s success has very much been based on titanium frames but in the immediate future they are moving into more classic acetate which has opened up a whole world of new possibilities for colour combinations, involving more graphic sectional work and sandwiching together different colours.

More futuristic is the use of 3D printing in the Ørgreen’s Quantum collection with cutting edge technology being used to make polyamide frames supported by titanium temples. The manufacturing of this material is so new that Sahra fids herself on the very front line of development as she works with factories to produce colours and techniques they have never tried before. Seems like that unusual job has quite a few more years in it yet.

Click HERE to read the full interview.

Essilor Moves Up in Forbes’ World’s 100 Most Innovative Companies Annual Ranking

Essilor has been named by Forbes as one of the world’s 100 “Most Innovative Companies” for 2018, ranked 52nd; a marked increase compared to 2017 (68th). Every year since 2010, Essilor has figured among the top 100 publicly traded companies identified by investors as having the highest innovation potential.

The 2017 launch of the Varilux® X series™ progressive lens is a prime example of the Group’s consumer-centered innovation capabilities. It represents years of collaboration between researchers, engineers, physiologists, sociologists, and consumers to answer visual needs and lifestyles of consumers worldwide. In 2018, the announcement with Johnson & Johnson Vision of the first photochromic contact lens featuring Transitions® Light-Intelligent Technology™ is another breakthrough, addressing the unmet needs of contact lens wearers.

Innovation has always been a cornerstone of our mission and our strategy”, said Laurent Vacherot, President and Chief Operating Officer of Essilor. “As an industry leader, we believe it is our company’s duty to continue pushing the boundaries of optical solutions that can correct and protect people’s vision everywhere. We have evolved our innovation processes to reflect the world today – networked, collaborative, and creative – in order to meet the changing lifestyles of existing eyeglass wearers and respond to the vast, unmet vision needs of 2.5 billion people living with uncorrected poor vision.”

Click HERE for the full press release.

The Vision Council Ramps Up Promotions for National Sunglasses Day 2018

For the fifth consecutive year, The Vision Council is promoting the importance of UV-protective eyewear with the celebration of National Sunglasses Day, taking place June 27.

The annual day of recognition, which has garnered support and promotions from organizations across the eyewear and eyecare industry, reminds consumers that wearing sunglasses is not only fashionable, but also a health necessity to protect the eyes from long- and short-term damage from the sun’s UV rays.

The National Sunglasses Day campaign went viral in 2016 and 2017, garnering more than 586 million and 900 million print, online, social media and broadcast impressions, respectively, through outlets like “TODAY with Kathie Lee & Hoda,” “The Tonight Show Starring Jimmy Fallon,” “The Daily Buzz,” Bustle.com, InStyle.com and People.com, among many others. In 2016, National Sunglasses Day was a trending topic on Facebook, and in 2017, the official campaign hashtag was trending as no. 1 on Twitter throughout June 27.

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