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Som Eyewear and Aeronautica Militare: Liaison of Excellence

Som Eyewear and Aeronautica Militare combine their expertise and give life to a commercial collaboration, announcing the signing of an exclusive license agreement for the design of the eyewear collection, which the logo will be “Aeronautica Militare”.

“Aeronautica Militare” is not only a “brand” but is a real icon, full of meaning and proudness. It represents a strong identity that catches the attention of Italian style fans with a casual spirit but gritty and always recognizable.

Inspired by the military world of aeronautics, the first collection will soon be on the market and will mark the beginning of this collaboration that will last ten years (5 + 5). For this new collection, a targeted and high-profile distribution network was chosen, which sees the opticians located near the main military bases in the first line and, at the same time, a selection of exclusive multi-brand fashion showrooms.

Marcolin and Bally Sign Worldwide Exclusive Eyewear Licence Agreement

Marcolin Group and Bally, the historic Swiss luxury brand, have announced the signing of an exclusive worldwide license agreement for the design, production and distribution of sunglasses and optical frames for women and men with the Bally brand.

The agreement will last for five years, up to December 2023, with the possibility of a renewal for another four years.

A preview launch of the eyewear collection is to be held for the Asian market, later extending to the rest of the world.

The Swiss label, introduced as a footwear brand over 160 years ago, today offers a complete luxury lifestyle, crafting desirable quality products thanks to a blend of artisan skills and innovation, function and elegance, values at the centre of both Bally and Marcolin Group’s philosophy.

Click HERE to read the full press release.

BOSS Eyewear Announces Partnership with British Actor Henry Cavill

British actor and international film star Henry Cavill is the global brand ambassador for BOSS Eyewear starting from the end of May with the launch of the new eyewear campaign.

Best known for the dual role of ‘Clark Kent/Superman’, Henry Cavill was the first non-American actor to step into the iconic suit, in Zack Snyder’s “Man of Steel”.

Art Director Ben Kelway created a clear and straightforward Pre-Fall 2018 campaign that instantly transmits the concept of concentration, drive and vision. Photographed by Paul Wetherell and styled by Beat Bolliger, the images fully focus on Henry Cavill and his look that is fueled by determination to achieve his goals.

In the campaign, Henry Cavill wears optical and sunglass models from the current BOSS eyewear collection. The modern men’s sunglasses and optical frames are characterized by innovative details such as rubber frames in Havana nuances that are produced through an innovative fusing process. The lightness of the rubber provides comfort and flexibility.

Henry Cavill will be the public face of coming global BOSS Eyewear campaigns. The first campaign featuring the actor will be launched on May 28.

Click HERE for the full press release.

Fresh Fashion and Street Style

The Marc Jacobs spring/summer 2018 eyewear collection features five distinctly refined product families that make up this season’s collection:  Daisy, Retro Vintage, Iconic Stripes, Mix and Match and Colour Pop. Retro Vintage sports an oversized round shape, sophisticated metal construction and is embellished with colourful acetate inserts. Colour palette for marc 266/s:  violet turquoise pink black Havana and dark Havana.

Distributed by Safilo: www.safilo.com

 

Vision Expo Nominated for Trade Show Award

Vision Expo has been nominated as a Trade Show News Network (TSNN) Awards Best of Show finalist. The award celebrates trade show excellence and innovation.

In the award submission the co-owners of Vision Expo, Reed Exhibitions and The Vision Council, featured the new partnership with OptiCon. OptiCon @ Vision Expo launched at Vision Expo East 2018 in New York City.

“We are honored to be nominated for this award,” said Melissa Ashley, Senior Vice President of Reed Exhibitions. “It is particularly exciting to be recognized due to the success of OptiCon @ Vision Expo East, which delivered a new, engaging program for Opticians and Contact Lens Practitioners and increased attendance among these important groups.”

“Opticians and Contact Lens Practitioners are a vital part of the optical community,” said Mitch Barkley, Vice President of Trade Shows at The Vision Council. “By joining forces with OptiCon and combining our resources, we were able to nurture connections with these key audiences and ensure a high quality and affordable Show experience.”

Social Media voting for this year’s TSNN award is now open and will end on June 16. Voting for the awards is available here.

Vision Expo West will take place at the Sands Expo from September 26 – 29, with education beginning on September 26.

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