Blog - Page 560 of 873

March 11, 2019March 11, 2019

The CHEC Announces the Successful Completion of the 2018 www.ThinkAboutYourEyes.ca Integrated Marketing Pilot Project

After analyzing how successful the ThinkAboutYourEyes integrated marketing and awareness campaign has positively influenced Americans, the Council for Healthy Eyes Canada (CHEC) was created through a collaboration between eye care professionals and industry in early 2018.

CHEC quickly organized a made-in-Canada, integrated marketing campaign by retaining the strategic marketing agency Edelman Canada and deploying the ThinkAboutYourEyes.ca marketing and awareness campaign as a pilot project in Alberta.

In coordination with the Alberta Association of Optometrists (AAO), the Council for Healthy Eyes Canada (CHEC) goals for the Alberta-based pilot project which ran through the last six months of 2018 were clear: seek to increase the year-over-year number of comprehensive eyes exams (CEE’s) by five percent (5%) or better, build awareness surrounding the role of Optometrists and undertake research to understand how to positively influence the behavior of Albertans as it relates to their vision.

“After analyzing the results from CHEC’s pilot project in Alberta we’re extremely excited”, shared CHEC Board Chair, Dr. Jim Asuchak. “One in three Albertans reported seeing marketing collateral related to CHEC’s www.ThinkAboutYourEyes.ca integrated campaign which help to achieve a fifteen percent (15%) year-over-year increase in comprehensive eye exams” added Asuchak.

“The TAYE campaign could not have achieved its many successes without the arms-length collaboration between Optometrists and industry partners like Alcon, Essilor, J&J, Nikon, Shamir and WestGroupe.” noted Asuchak.

For 2019, the Council for Healthy Eyes (CHEC) is looking to build upon its successes and learning from the pilot project and are excited to deploy a TAYE Campaign across Western Canada.

Source: The Council for Healthy Eyes Canada

March 7, 2019May 20, 2026

Celebrate 20 Years TMA: The New Silhouette Sun Special Edition

Premium eyewear manufacturer Silhouette is celebrating the 20^th birthday of its rimless classic, the iconic Titan Minimal Art (TMA) with 4 limited edition sunglass styles. With their signature lightness, these special edition rimless sunglasses come in four different geometric, architectural shapes, featuring silver and gold mirrored lenses.

TMA special edition sunglasses showcase sophisticated and chic minimalism without sacrificing visual impact.

Distributed by COS: canadianoptical.com

March 6, 2019February 27, 2019

SILMO Shows Its Difference

As the saying goes, “If it isn’t broken, don’t fix it…” SILMO Paris 2019 is currently being prepared behind the scenes, including all the elements that constitute the attractiveness of this great international optical event to be held in autumn in Paris.

The 53rd edition of the trade fair is planned for September 27th to 30th in favourable conditions thanks to dynamic marketing and encouraging perspectives. Already, still 7 months from the opening of SILMO Paris, 80% of its objectives have been reached. With a thousand exhibitors expected, covering all the fields of the optics and eyewear industry, SILMO PARIS is also an event dedicated to future innovations, talent promotion, professional discussions, training and information, with its four proactive and interactive “pillars”: SILMO Next, SILMO M@tch, SILMO d’Or and SILMO Academy.

The communication baseline has been expressing this extensiveness since 2018: “SILMO Paris, Tellement plus qu’un salon” (“SILMO Paris, so much more than a trade fair”). A winning promise completed this year by a manifesto that sets the tone and describes everything that makes this trade fair so unique: a radical, original advertising choice in the world of trade fairs.

A reference in the optical and eyewear world, SILMO has been extending its circle of influence since 2014 with the SILMO Family concept, coordinating local events that address market specificities: SILMO Istanbul for the Middle East, Central Asia, Eastern Europe and North Africa; SILMO Bangkok for the ASEAN zone; and SILMO Sydney for the Oceania zone…

And announcing the arrival of the Copenhagen Specs events in the SILMO Family.

Click HERE for the full press release.

March 4, 2019May 20, 2026

Mysterious Australian Aboriginal Art is Transformed into Canadian Eyewear

The natural beauty of the Pacific Northwest as interpreted by First Nations’ artists has been the foundation of the AYA collection by Claudia Alan.

Carla D’Angelo, Claudia Alan founder, has reached back to her childhood years spent in Australia, to draw upon the Aboriginal artform known as Australian Dot Art to create a new line of frames called Landlines.

Australian Dot Art has its roots in the ephemeral practice of drawing in the desert sand and on the body, only to be washed away from the prying eyes of foreigners by wind and rain to hide their secrets.

In the 1970s the art form began its transformation to canvas. Concerned that the sacred and secret objects depicted permanently on canvass would reveal their stories, the artists began to eliminate the sacred elements and abstracted the designs into dots.

What resulted are acrylic artworks that are a beautiful blend of traditional and contemporary, imparting a modern 3D design and a sense of movement and rhythm.

Australian Dot Art could show dots, cross hatching, maps of circles, spirals, lines and dashes which is the long-established pictorial language of Western Desert Aboriginal People. Source: https://www.aboriginal-art-australia.com/aboriginal-art-library/aboriginal-dot-art-behind-the-dots/

Through a collaboration with Aboriginal artist Amanda Westley, this traditional art form has been transposed to fashion frames to be enjoyed and appreciated in Canada and beyond.

Amanda uses a combination of ocean and earth colours to represent the landscapes of her home town near the ocean. She has also introduced brighter colours such as pink and orange to capture the fleeting beauty of different seasons as well as different times of the day.

AYA Optical creator Carla D’Angelo, said, “Growing up in Australia and Canada gave me an appreciation for both indigenous art forms. The Australian dot art is traditional and contemporary at the same time. It is one of my bigger risks introducing Australian art into the Canadian market, but I believe the art is so appealing and captivating that the appeal will transcend borders.”

The Landlines collection feature traditional Aboriginal dot art across the brow lines and temples. They are truly unique and on trend.

More Information:
View the Landlines collection

The full press release Click Here

March 4, 2019May 19, 2026

New ZEISS Ordering Platform Supports Launch of New Product Lines

Carl Zeiss Vision Canada announced the launch of a new online lens ordering platform for eye care professionals providing an enhanced portfolio of Finished Single Vision (FSV) lenses and lens cleaning solutions.

The new ordering website is available immediately and Canadian ECPs are invited to set up an online ordering account at stocklenses.zeiss.ca.

The new site will provide a full range of lens materials with premium coatings including ZEISS DuraVision BlueProtect UV and ZEISS PhotoFusion. All ZEISS FSV lenses provide UV protection up to 400 nm.

The company is also offering an FSV and Edge program for accounts that do not have in-house edging capabilities. For a small add-on fee, ZEISS labs in Toronto and Montreal will edge ZEISS FSV lenses for customers.

In addition to the new FSV lenses, new ZEISS Lens Wipes, formulated for all optical lenses, including glasses, camera lenses and scopes, will also be available through the new online ordering platform. The company is offering a special display case with starter kit orders for a limited period.

For more information on the new service, ZEISS FSV and ZEISS Lens Wipes, contact ZEISS at:

1-800-268-6489 or sales.vision.ca@zeiss.com.

To read the full press release on the Finished Single Vision (FSV) lens portfolio, click HERE.

Click HERE to read the full press release on Lens Cleaning Solutions.