Blog - Page 561 of 873

March 1, 2019February 27, 2019

Carrera Hits the Race Track and Presents the New Ad Campaign

Carrera launches the new SS19 communications campaign and collection at an exclusive event held directly on the race track.

The Safety Center in Vairano will host one of the most thrilling events of the season, featuring Carmen Jorda, F1 driver and face of the new Carrera campaign.

Guests will enjoy a full day at the circuit: not only will they have the chance to check out all the new Carrera products, they will also get a taste of the thrill of racing with the new Alfa Romeo range, main partner of the event.

Carmen Jorda is one of the faces of the new Spring/Summer 2019 CARRERA ad campaign: in both adv and videos, Carmen wears the Flag collection sunglasses with the iconic C front Carrera 1021/S, the fabulous and unconventional Flag “Lab” sun style Carrera Facer and the Signature optical frame Carrera 174, a classic but daring shape with the distinctive tank hinge.

Click HERE for the full press release.

February 28, 2019May 20, 2026

OWP Men: Pure Titanium Meets Aluminium

Clearly men’s business: a powerful, elegant pure titanium nylor front gives style 8754 its defined masculine look. The cool tones of the aluminium lugs and the straight pure titanium temples add strength to the clear character.

Distributed by Lanctôt: www.rlanctot.com

February 28, 2019February 28, 2019

Transitions Launches Refreshed Website Exclusive to Canadian ECPs

Transitions Optical has unveiled an updated website exclusively for Canadian eye care professionals—with access to educational tools, marketing materials and resources related to style, generational content and harmful blue light.

The new website can be found by visiting Transitions.com and clicking on the Transitions PRO tab. While on the site, eyecare professionals can find downloadable information and assets within the following four categories:

Educational Resources – The most up-to-date tools and resources to help eyecare professionals unlock the benefits Transitions^® lenses can have on their practice.
Marketing Assets – Logos, videos and images featuring Transitions Optical’s rejuvenated brand and the Transitions^® Light Under Control^™ campaign.
Style – Updated materials include information on the Transitions^® Signature^® lenses style colors and Transitions^® XTRActive^® style mirrors and how to talk to patients about the new products.
Generational Content – Insights driven by research about how patients across all generations—including Millennials—shop for eyeglasses.
Blue Light – A wealth of information on how to protect patient eyes from harmful blue light, including videos, a study guide, a white paper and tech notes.

Source: Transitions Optical

February 28, 2019May 19, 2026

Silmo Academy Supports for a Research Project in the Optical and Vision Science Field

SILMO Academy has set itself the goal of supporting professionals working in ophthalmic optics in their quest for excellence by proposing workshops and a scientific symposium where they can enhance their knowledge and share ideas with experts from every field.

Since 2016, SILMO Academy has chosen to support a research project in the optical and vision science field. Every year it is offering a €10,000 grant for a project submitted by an individual researcher or research team, with the winning project selected by the scientific committee.

Eligibility Criteria:

– You must be leading a research project specifically in the field of optics and vision science.

– Only French and English presentation should be accepted.

Applicants must submit their resume, full presentation of their project, methodology, resources already available to them (sponsor, internship supervisor, grants secured, etc.), and resources still required in order to successfully complete their project before July 2, 2019.

Project applications will be accepted until July 2, 2019. The selection of the three best projects will be made by the Scientific Committee. In September, an oral presentation of the selected projects may be required. During Silmo Paris, the winning project will be announced and presented during the SILMO Academy symposium.

Please send projects to: SILMO Academy: 185, rue de Bercy – 75012 Paris – France or by email to: silmoacademy@silmo.fr .

Click HERE for the full press release.

February 25, 2019February 22, 2019

New CooperVision Report on 1-Day Silicone Hydrogel Contact Lenses

The report illustrates substantial opportunity for the continued adoption of 1-day silicone hydrogel contact lenses, directly addressing common misperceptions held by Eye Care Professionals (ECPs) and revealing self-created gaps when compared to patients’ needs.

“1-Day Silicone Hydrogel Contact Lens Report: Does Professional Practice Align with Consumer Expectations?” is based on proprietary research among more than 450 ECPs and 1,500 consumers in Japan, the United Kingdom and United States, investigating their attitudes, beliefs, and behaviors. It is now available for download or online viewing HERE.

“Comparing the ECP and consumer responses shows disparities between what patients want and what is often prescribed in practice,” said Dr. Michele Andrews, Senior Director of Professional & Academic Affairs for North America. “We found ECPs’ reluctance to recommend a 1-day silicone hydrogel lens is often because of misunderstandings about cost, allergy and comfort—self- imposed barriers to adoption that run counter to the data.”

As noted in the report, nearly all ECPs (95%) agree that if cost were equivalent, they would choose silicone hydrogel over hydrogel for their 1-day patients yet feel restrained out of concern for patients’ budgets. However, 68% of consumers say they expect their ECP to recommend the healthiest option regardless of cost, and 75% of consumers are likely to follow the advice of their ECP no matter the cost.

“Patients are interested in wearing the healthiest lenses for their eyes, want to hear about those options, and are willing to pay for what their ECP recommends,” noted Michele. “Considering that 92% of ECPs agree that 1-day silicone hydrogel lenses are the best choice to safeguard patient eye health related to contact lens wear, fitting that material and modality presents significant potential to help practices succeed.”

For more information regarding the study, visit https://coopervision.ca/1-day-silicone-hydrogel-contact-lens-report