Blog - Page 562 of 873

February 22, 2019February 22, 2019

Marcolin and Max Mara Sign Exclusive Licensing Agreement for Sportmax Eyewear

Marcolin Group and Max Mara Fashion Group have announced the signing of an exclusive worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand. The agreement is valid for five years, with effect from January 1, 2019 until December 2023.

The Sportmax Eyewear collection will be previewed for the optical channel in February 2019 at MIDO.

Designed for confident women who love design and attention to detail, the Sportmax sunglass and eyeglass styles created by Marcolin Group have modern and geometric shapes and are distinctive due to the use of a combination of contrasting materials. Building on the brand’s aesthetics, in which sports and fashion influences merge together with tailoring, a collection has emerged that enhances the sense of movement and energy through bold, daring silhouettes. Interplays of textures and material layering define a cohesive and impactful language that perfectly reflects the DNA of Sportmax.

The collection will be on sale from April 2019 at selected opticians and in Sportmax and Max Mara boutiques.

Click HERE for the full press release.

February 22, 2019February 18, 2019

Blackfin – Natural Awareness

Year Three of Phase Three has been accomplished: the product, the genuine story and a brand image which has reached a stylistic and conceptual maturity in the design of its eyewear, the new exhibition space and the latest 2019 Blackfin communications campaign.

Natural Awareness is not a means to an end, a message coined for the latest seasonal campaign, but the next step in Blackfin’s growth. It is the realisation that the only thing we need to face the future with positivity is to be ourselves.

The sequence of shots showcases the new collection of spectacle frames and sunglasses, marrying sophisticated colours with the exquisite but almost imperceptible purity of the Black Edition collection. In the campaign images, captured by the lens of photographer Giovanni De Sandre, the beauty and elegance of the Blackfin products merge with the concept of minimal yet utter technical precision and titanium, the material par excellence, embodies their hi-tech and glamorous appeal.

The backdrop, with its gentle, yet fragile and powerful nature, gives us an awareness that helps us realise who we really are. Naturally.

Click HERE for the full press release.

February 20, 2019May 20, 2026

Etnia Barcelona Launches Titanium Collection

Detail-oriented, minimalist, lightweight and inspired by Japanese craftsmanship is how we would describe the first Etnia Barcelona collection to be made from titanium. This collection is a journey through Japanese tradition, culture and craftsmanship using pure titanium, 100% made in Japan. Not only is titanium one of the most resistant and lightweight materials in the eyewear industry, but it is also hypoallergenic.

Etnia Barcelona’s titanium collection is available in 10 models: 6 optical glasses and 4 sunglasses. Featured model: RIVERDALE col. HVRD.

www.etniabarcelona.com

February 20, 2019February 19, 2019

Luxexcel Advances 3D Printing Technology for Ophthalmic Lenses

Luxexcel, the pioneer in 3D printed ophthalmic lenses, announces that its proprietary 3D printing technology has advanced from the pilot phase to printing commercial lenses.

Over the past 12 months, 5,000 lenses have been printed on several VisionPlatforms™ installed in USA and Europe, enabling the company to bring the technology to a level where commercial lenses are being shipped to customers every day.

Fabio Esposito, CEO of Luxexcel: “By achieving this level of maturity we are ready to further grow the incredible potential of this technology and develop unique lenses both in ophthalmic and in smart eyewear. 3D printing is uniquely positioned to bridge the gap between traditional lenses and the future of eyewear which resides in smart functionalities.”

Luxexcel VisionPlatform™: Commercial Lens Printing
The Luxexcel VisionPlatform™ consists of industrial grade 3D printers, lens-design software and workflow integration tools which enable customers to manufacture 3D printed ophthalmic quality lenses which meet industry standards including all ANSI, ISO & FDA requirements.

Guido Groet, Chief Commercial Officer of Luxexcel: “We have developed this solution to bring to the eyewear market an amazing capability: 3D printed lenses. In the past 12 months, Luxexcel focused on the industrialization of the VisionPlatform™ in collaboration with key manufacturers in the ophthalmic field. The Luxexcel VisionPlatform™ brings a unique solution to the world of eyewear and enables the addition of prescription to smart eyewear.”

Follow this link to see the technology at work and hear IFB Solution’s Twenty/200 optical lab, the first wholesale optical lab utilizing Luxexcel 3D print technology to deliver commercial lenses.

Luxexcel lens timelapse

February 19, 2019February 18, 2019

Transitions Names Sheena Taff as the Winner of the 2018 Best in Marketing Award

Transitions Optical honored Sheena Taff, optician at Roberts & Brown Opticians, with the 2018 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 5 at Transitions Academy 2019 in Orlando, Fla.

“Sheena has taken the marketing of Transitions lenses at her practice to new levels with her creative social media campaigns. She has excelled at encouraging her staff to broaden their horizons to include all the new Transitions Signature lenses style colors when recommending,” said Drew Smith, director, North America Channels, Transitions Optical. “As a Transitions Change Agent and leader with her digital marketing strategies, we congratulate Sheena on her well-earned achievements.”

“I can see my enthusiasm for Transitions lenses both in the practice and in my personal life catching on with staff and peers, so I am incredibly excited to accept this award,” said Taff. “Both my team and I have taken the time to educate patients on the style and health benefits of Transitions lenses, and we are proud to receive this honour.”

Photo: Sheena Taff was awarded the 2018 Best in Marketing title.

Click HERE for the full press release.