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PRAMAOR TURNOVER TOPS 10 MILLION EURO (+30%)

Pramaor, the Italian company specialising in the production of titanium eyewear with the Blackfin brand, has exceeded its goal of 10 million euro in turnover. The company’s 100% Italian products are all entirely manufactured at its factory in the Province of Belluno.

The 2017 turnover hit 10.1 million euro, up 30% on the previous year. Exports, representing 77% of total sales, grew by 32% achieving a figure of 7.8 million euro. The internal market also showed a positive trend in 2017, growing by 17.5% compared to the 2016 performance.

An expansion is necessary in order to cope with the growing demand for products with a global increase of 38% in orders in 2017. The new extension, to be built next to the premises inaugurated in July 2016, is part of an even larger plan for reorganising production which was launched last April with the appointment of Ivo Benvegnù as Chief Operations Officer.

Pramaor, with 80 employees and 28 direct agents, produces exclusively the titanium eyewear collections Blackfin, selling them, either directly or through distributors, in over 40 countries worldwide, with a particular focus on Europe and North America.

 

Click HERE for the full press release.

 

C for Cateye    

Mexx features model 2514, a bold cat-eye style that’s feminine and evokes the 50s. From a serious, professional ensemble to a casual outfit, these glasses add something special to any look. Wearing one of the four everyday acetate variants ranging from beige-pink or lavender-grey to black-umber, you’re guaranteed to make a splash.

Distributed by Lanctôt : www.rlanctot.com

Transitions Innovation Awards Winners Announced

The winners of 2017’s Transitions Innovation Awards were announced Tuesday night at a ceremony in the Walt Disney World Swan Hotel in Orlando, Florida, at the Transitions Academy.  The awards are open to independent eye care professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories. Notable Canadian winners were Opto-Réseau, for Best in Marketing, and Greiche & Scaff for Canadian Retailer of the year.

Complete list of Transitions Innovation Award Winners:

  • 2017 Transitions Brand Ambassador (Individual-only award)
  • Eye Care Practice of the Year (less than 20 locations)
    • Pacific Eye Care (Port Orchard, Washington)
  • Canadian Retailer of the Year
  • U.S. Retailer of the Year
    • Costco Optical
  • Best in Marketing
  • Best in Training
    • 20/20 Visions – Optometric clinic in Plymouth, Wisconsin.

Transitions Launches New Logo, New Creative

Transitions_new
New logo and slogan unveiled at Transitions Academy.

Attendees of the Transitions Academy 2018 in Orlando, Florida, were advised of the new Transitions logo and slogan, “Light Under Control” on Monday February 12. Transitions executives shared the new consumer creative and a new commercial campaign.

In order to amplify the brand “cool factor”, Transitions executives announced the  launch of four new colours: amethyst, amber, sapphire, and emerald, to complement the three existing ones.

flashmirrorcolours new

Also, Flash to Mirror will be launched in multiple colours, though specific launch dates have not been released.

Check out Vuepoint’s continuing coverage of Transitions Academy on Facebook and Twitter.

 J&J Vision Expands Offering for 1-DAY ACUVUE® MOIST for ASTIGMATISM

Johnson & Johnson Vision announces the Canadian launch of expanded parameters for 1-DAY ACUVUE® MOIST Brand Contact Lenses for ASTIGMATISM, a daily disposable contact lens that offers patients Eyelid Stabilized Design for clear, stable vision and LACREON® Technology that provides a cushion of moisture for long-lasting comfort.

Nearly 1 out of every 2 vision corrected patients has astigmatism in at least one eye, and full correction can provide them with improved visual quality of life. With the addition of 48% more lens parameters for patients with astigmatism, the 1-DAY ACUVUE® MOIST Brand Contact Lens family now offers coverage for nearly 96% of spherical and astigmatic eyes3 and the ACUVUE® Family of 1-Day Contact Lenses for Astigmatism now offers the largest range of parameters among daily disposable contact lenses.

The proprietary Eyelid Stabilized Design found in 1-DAY ACUVUE® MOIST for ASTIGMATISM works naturally with the eyelids, helping to keep the lens in the correct position. LACREON® Technology embeds a moisture-rich wetting agent into the lens creating a cushion of moisture that won’t blink away over time. The result is reduced friction of the lens and greater end-of-day comfort.

1-DAY ACUVUE® MOIST for ASTIGMATISM provides Class II UV protection, blocking approximately 82% of UVA and 97% of UVB rays.

Click HERE for the full press release.

 

 

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