Transitions Launches New Logo, New Creative

Monday, February 12 2018 | 00 h 00 min | News

Transitions_new — New logo and slogan unveiled at Transitions Academy.

Attendees of the Transitions Academy 2018 in Orlando, Florida, were advised of the new Transitions logo and slogan, “Light Under Control” on Monday February 12. Transitions executives shared the new consumer creative and a new commercial campaign.

In order to amplify the brand “cool factor”, Transitions executives announced the launch of four new colours: amethyst, amber, sapphire, and emerald, to complement the three existing ones.

Also, Flash to Mirror will be launched in multiple colours, though specific launch dates have not been released.

Check out Vuepoint’s continuing coverage of Transitions Academy on Facebook and Twitter.

Featured Posts

Cutler and Gross et Europa Eyewear logos

Cutler and Gross Names Europa Eyewear Exclusive Distribution Partner for North America

Cutler and Gross has signed a strategic partnership agreement naming Europa Eyewear its exclusive distribution partner for North America, with the existing sales team transitioning to support continuity for customers in the U.S. and Canada.

Learn More

Fyihealth and KKR logos

FYihealth group Partners with KKR to Accelerate Doctor-led Eye Care Across Canada

FYihealth group, parent company of FYidoctors, Visique, BonLook and solis optics, has announced a strategic investment from KKR to support its doctor-led model, clinical capabilities and continued expansion of eye care access across Canada.

Read more

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Read more

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read more

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read more

Cutler and Gross et Europa Eyewear logos

Cutler and Gross Names Europa Eyewear Exclusive Distribution Partner for North America

Cutler and Gross has signed a strategic partnership agreement naming Europa Eyewear its exclusive distribution partner for North America, with the existing sales team transitioning to support continuity for customers in the U.S. and Canada.

Learn More

Fyihealth and KKR logos

FYihealth group Partners with KKR to Accelerate Doctor-led Eye Care Across Canada

FYihealth group, parent company of FYidoctors, Visique, BonLook and solis optics, has announced a strategic investment from KKR to support its doctor-led model, clinical capabilities and continued expansion of eye care access across Canada.

Read More

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Read More

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read More

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read More

Cutler and Gross et Europa Eyewear logos

Cutler and Gross Names Europa Eyewear Exclusive Distribution Partner for North America

Cutler and Gross has signed a strategic partnership agreement naming Europa Eyewear its exclusive distribution partner for North America, with the existing sales team transitioning to support continuity for customers in the U.S. and Canada.

Learn More

Fyihealth and KKR logos

FYihealth group Partners with KKR to Accelerate Doctor-led Eye Care Across Canada

FYihealth group, parent company of FYidoctors, Visique, BonLook and solis optics, has announced a strategic investment from KKR to support its doctor-led model, clinical capabilities and continued expansion of eye care access across Canada.

Read more

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Read more

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read more

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read more

Cutler and Gross et Europa Eyewear logos

Cutler and Gross Names Europa Eyewear Exclusive Distribution Partner for North America

Cutler and Gross has signed a strategic partnership agreement naming Europa Eyewear its exclusive distribution partner for North America, with the existing sales team transitioning to support continuity for customers in the U.S. and Canada.

Learn More

Fyihealth and KKR logos

FYihealth group Partners with KKR to Accelerate Doctor-led Eye Care Across Canada

FYihealth group, parent company of FYidoctors, Visique, BonLook and solis optics, has announced a strategic investment from KKR to support its doctor-led model, clinical capabilities and continued expansion of eye care access across Canada.

Read more

Financial planning for optometrists

Niche Focus: What Boutique Eyecare Can Teach Us About Better Financial Planning

Discover why specialized financial planning is essential for optometrists. Learn how a "boutique" approach to wealth management supports practice growth, partnerships, and succession.

Read more

Optik Voila May-June 2026 WestGroupe OTPS2053

One True Pair Sun’s Angular Cat-Eye Defines Sun-Ready Style

One True Pair Sun OTPS-2053 brings bold feminine energy to 2026 sunwear with an exaggerated angular cat-eye shape, a statement acetate front, and slender recycled-metal temples.

Read more

EssilorLuxottica to Begin Wearable Eyewear Production in Italy

EssilorLuxottica will launch its first wearable eyewear production lines in Italy, converting part of its historic Agordo plant to support smart eyewear manufacturing by early 2027.

Read more