fbpx

Transitions Launches New Logo, New Creative

Transitions_new
New logo and slogan unveiled at Transitions Academy.

Attendees of the Transitions Academy 2018 in Orlando, Florida, were advised of the new Transitions logo and slogan, “Light Under Control” on Monday February 12. Transitions executives shared the new consumer creative and a new commercial campaign.

In order to amplify the brand “cool factor”, Transitions executives announced the  launch of four new colours: amethyst, amber, sapphire, and emerald, to complement the three existing ones.

flashmirrorcolours new

Also, Flash to Mirror will be launched in multiple colours, though specific launch dates have not been released.

Check out Vuepoint’s continuing coverage of Transitions Academy on Facebook and Twitter.

Featured Posts

Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read more
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read More
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read More
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read More
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read More
Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read more
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more
Voila July-August Optik 2026 Mood Le Parc L251010

Geometry, Sculpted in Acetate

Inspired by Bauhaus master Gunta Stölzl, Le Parc’s Gunta model transforms pure geometry into wearable sculpture, pairing a polygonal front with richly laminated Havana, white and burgundy acetate.

Learn More
Children's eyewear and myopia management 2026

The Kids Category: From Afterthought to Growth Engine

Discover how children's eyewear and myopia management have transformed into a major growth engine for optometry practices in 2026. Expert insights from Dr. Trevor Miranda.

Read more
JF Rey SLEDGE July 2026 campaign

J.F. REY Highlights SLEDGE Collection at SILMO Paris 2026

J.F. REY is highlighting SLEDGE, a collection that combines titanium, acetate, carbon fibre and a patented screwless hinge system in an architectural approach to eyewear design.

Read more
HOYA Vision Care Logo 2026

HOYA Vision Care Launches New Sensity Light-Adaptive Lens Options in Canada

HOYA Vision Care Canada has announced the availability of Sensity 3, Sensity Colours and Sensity Shine, expanding its light-adaptive lens portfolio for eye care professionals across Canada.

Read more
AAO American Academy of Optometry logo 2026

AAO Announces 2026 Award Recipients

The American Academy of Optometry has announced its 2026 award recipients, recognizing leaders in optometry, vision science, education, research, clinical care and service.

Read more