Transitions Launches New Logo, New Creative

Transitions Launches New Logo, New Creative

Monday, February 12 2018 | 00 h 00 min | News

Transitions_new — New logo and slogan unveiled at Transitions Academy.

Attendees of the Transitions Academy 2018 in Orlando, Florida, were advised of the new Transitions logo and slogan, “Light Under Control” on Monday February 12. Transitions executives shared the new consumer creative and a new commercial campaign.

In order to amplify the brand “cool factor”, Transitions executives announced the launch of four new colours: amethyst, amber, sapphire, and emerald, to complement the three existing ones.

Also, Flash to Mirror will be launched in multiple colours, though specific launch dates have not been released.

Check out Vuepoint’s continuing coverage of Transitions Academy on Facebook and Twitter.

HOYA Vision Care, Canada Announces the Launch of HOYA LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

HOYA Vision Care launches LensPreview in Canada, a virtual try on tool that lets patients preview photochromic, polarized and mirror lenses in true to colour detail, enhancing confidence and supporting practice growth.

Learn More

Opticians See StrongerRole in Contact LensWear and Care

A new Canadian survey highlights opticians’ interest, involvement and training needs in supporting contact lens patients.

Italian Eyewear Exports Show Early Signs of Recovery in First Half of 2026

Italian eyewear exports declined in early 2026 due to U.S. market weakness, but Europe’s resilience and improving monthly trends signal gradual recovery.

ZEISS Introduces MyoActive in Canada: First Myopia Management Lens Applying Dynamic Signal Theory

ZEISS introduces MyoActive in Canada, the first myopia management lens applying Dynamic Signal Theory through patented M.O.V.E. technology, supported by strong clinical evidence.

SILMO d’Or 2026: A Line‑Up that Confirms the Industry’s Creativity and Innovation

The 2026 SILMO d’Or winners highlight the industry’s creativity, innovation and exceptional craftsmanship through a diverse and forward looking awards line up.

HOYA Vision Care, Canada Announces the Launch of HOYA LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

Learn More

Opticians See StrongerRole in Contact LensWear and Care

A new Canadian survey highlights opticians’ interest, involvement and training needs in supporting contact lens patients.

Italian Eyewear Exports Show Early Signs of Recovery in First Half of 2026

Italian eyewear exports declined in early 2026 due to U.S. market weakness, but Europe’s resilience and improving monthly trends signal gradual recovery.

ZEISS Introduces MyoActive in Canada: First Myopia Management Lens Applying Dynamic Signal Theory

ZEISS introduces MyoActive in Canada, the first myopia management lens applying Dynamic Signal Theory through patented M.O.V.E. technology, supported by strong clinical evidence.

SILMO d’Or 2026: A Line‑Up that Confirms the Industry’s Creativity and Innovation

The 2026 SILMO d’Or winners highlight the industry’s creativity, innovation and exceptional craftsmanship through a diverse and forward looking awards line up.

HOYA Vision Care, Canada Announces the Launch of HOYA LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

Learn More

Opticians See StrongerRole in Contact LensWear and Care

A new Canadian survey highlights opticians’ interest, involvement and training needs in supporting contact lens patients.

Italian Eyewear Exports Show Early Signs of Recovery in First Half of 2026

Italian eyewear exports declined in early 2026 due to U.S. market weakness, but Europe’s resilience and improving monthly trends signal gradual recovery.

ZEISS Introduces MyoActive in Canada: First Myopia Management Lens Applying Dynamic Signal Theory

ZEISS introduces MyoActive in Canada, the first myopia management lens applying Dynamic Signal Theory through patented M.O.V.E. technology, supported by strong clinical evidence.

SILMO d’Or 2026: A Line‑Up that Confirms the Industry’s Creativity and Innovation

The 2026 SILMO d’Or winners highlight the industry’s creativity, innovation and exceptional craftsmanship through a diverse and forward looking awards line up.

HOYA Vision Care, Canada Announces the Launch of HOYA LensPreview™ Virtual Try-On for Photochromic, Polarized, and Mirror Lenses

Learn More

Transitions Launches New Logo, New Creative

Featured Posts