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Eschenbach Optik of America Introduces New Blue-Light Blocking Readerswith Anti-Fog Technology!

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Eschenbach Optik of America, Inc. has launched a new Blue-Light Blocking Readers that also include anti-fog technology—a line of stylish and functional reading glasses designed to enhance visual comfort and reduce eye strain. These premium readers feature innovative lenses that block 30% of potentially harmful blue-violet light (between 400 and 455nm) emitted by the sun and digital devices, helping to create a more comfortable viewing experience for users in both indoor and outdoor settings.

Eschenbach Optik of America Introduces New Blue-Light Blocking Readers with Anti-Fog Technology

The Blue-Light Blocking Readers feature lenses that are equipped with an anti-fog coating to minimize lens fogging, are scratch and impact-resistant for long-term durability, and come with a protective hard clamshell case for safe storage when not in use.

To complement the innovative lens technology, each pair is crafted with lightweight and durable polycarbonate frames with spring hinge temples which provide a comfortable and customizable fit for extended wear. The readers are available in 5 fashionable frame styles—Corey, Parker, Joey, Berry, and Eric—each offered in a range of diopters including +1.00D, +1.50D, +2.00D, +2.50D, and +3.00D. Higher magnifications of +3.50D and +4.00D are also available in the Joey and Corey models. All of these readers also include a 1-year warranty, ensuring customer confidence and satisfaction.

Learn more about our new line of Blue-Light Blocking Readers HERE.

Click HERE for the press release.

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Marcolin and adidas Extend Global Eyewear Partnership

Marcolin Eyewear

Marcolin and adidas, a worldwide leader in sporting goods, announce the extension of their global eyewear licensing agreement for both the adidas Sport and adidas Originals labels through 2032.

This extension reinforces the successful partnership that began in 2020, under which Marcolin designs, manufactures, and distributes eyewear collections for both adidas labels. The renewed agreement continues to combine Marcolin’s expertise in high-quality eyewear with adidas’ expertise in performance and lifestyle innovation.

The two labels have their own unique DNA. **adidas Sport Eyewear** – Born from Sport, worn for Sport – is engineered for high performance, featuring advanced technical components and materials, designed and developed with a focus on athletes and active lifestyles.

**adidas Originals Eyewear** stands for lifestyle and streetwear inspired by sport and the culture born from it. The collection fuses modern streetwear elements with trendsetting design, providing fashionable, everyday eyewear that resonates with an aesthetic lifestyle.

Both companies are united by a common dedication to innovation, sustainability, and product excellence – values that will continue to be fundamental in the next stage of their partnership.

adidas eyewear collections will be available at the brands’ monobrand stores and in selected sports retailers and eyewear stores.

Click HERE for the press release.

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GUESS? and WHP Global Announce rag & bone Licensee Partnership with Marcolin, to Develop Eyewear Business

Marcolin Eyewear

Guess?, Inc. and its partner global brand management firm WHP Global, which jointly owns the New York-based fashion brand rag & bone, announce a four-year exclusive licensee partnership with Marcolin – a longtime GUESS licensee partner – to design, produce and distribute a new line of premium sunglasses and eyeglasses for rag & bone.

Since its origins in New York in 2002, rag & bone has established itself as a leader in the American fashion scene. Known for its authentic understated New York aesthetic, blending traditional craftmanship with modern cultural references, the brand has become synonymous over the years with effortless quality clothing for both men and women.

rag & bone Eyewear is inspired by the energy of the metropolitan lifestyle. The offering includes bold style appealing to trendsetters along with a more modern styles for everyday wear.

“We are pleased to partner with an iconic brand like rag & bone, which perfectly embodies a contemporary and authentic aesthetic rooted in New York culture,” said Fabrizio Curci, Marcolin CEO & General Manager.

Paul Marciano, GUESS? Inc, co-founder and Chief Creative Officer states, “Guess has been working with the highly talented team from Marcolin for over 30 years on delivering fashionable trend-right eyewear to the market. We are thrilled to expand that partnership to rag & bone further growing the lifestyle of the brand through their expertise, commitment to style and innovation.”

The new eyewear collection will be available at rag & bone boutiques, rag-bone.com and in select eyewear stores and authorized retailers.

Click HERE for the press release.

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Warby Parker Partners with Google To Develop Intelligent Eyewear

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Warby Parker Inc. announced a partnership with Google to develop AI-powered glasses intended for all-day wear. The partnership will combine Warby Parker’s signature approach to eyewear design with Google’s industry-leading technology ecosystem, bringing the next generation of computing to a new form factor: glasses.

“Since our launch we’ve set out to transform the optical industry by leveraging pioneering technology to design better products and experiences—and over the past 15 years, we’ve done just that,” said Co-Founder and Co-CEO Dave Gilboa. “Looking ahead, we believe multimodal AI is perfectly suited for glasses, enabling real-time context and intelligence to augment a wearer’s surroundings as they move through the world. We couldn’t be more excited to be partnering with Google to bring together the best of AI and the best of eyewear.”

“We’re excited to work with Google to develop intelligent eyewear that will enhance our everyday lives. The eyewear we wear and the technology we use are core parts of our identity and our daily experience. Our teams share a commitment to leverage design, utility, and innovation to build products to help customers in every aspect of life,” added Co-Founder and Co-CEO Neil Blumenthal.

The companies are working closely on the development of future smart glasses and intend to launch a series of products over time. The partners’ first line of intelligent eyewear, planned to launch after 2025, will incorporate multimodal AI with prescription and non-prescription lenses.

“Warby Parker’s optical expertise, omnichannel approach, and history of leveraging technology to create beautifully designed products and exceptional customer experiences make them the perfect partner to co-create and launch this next generation of smart glasses on the Android XR platform,” shared Shahram Izadi, GM and VP of XR at Google.

As part of this collaboration, Google has committed up to $75 million for Warby Parker’s product development and commercialization costs. In addition, Google has committed to investing up to $75 million in Warby Parker, at Warby Parker’s option and subject to reaching certain collaboration milestones.

Source: Warby Parker

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RBC Foundation Helps Empower Young People Through CNIB’s Come to Work Program

CNIB Logo EN 2025

With support from RBC Foundation, CNIB is delivering vital resources to 364 young people who are blind, Deafblind, or have low vision across Canada through the Come to Work employment program.

“Youth face many challenges in today’s job market. Supporting organizations like CNIB to help remove barriers and create inclusive opportunities is critical so more young people can thrive and progress in their careers,” said Gayle Corcoran, Senior Director, Social Impact, RBC. “We are thrilled to support CNIB’s Come to Work employment program, which helps youth gain job-ready skills that are in demand for employers – a win for young people and employers across Canada.”

Thanks to RBC Foundation’s support, young people who participated in CNIB’s Come to Work program gained access to accessible, tailored skills development and meaningful opportunities to build confidence and prepare them for the workforce. From resume writing and mock interviews to career mentorship and networking events, RBC Foundation’s investment helped equip youth with the tools and support they need to thrive in today’s job market.

The results speak for themselves: 83% of participants reported that Come to Work helped them build new workforce skills and competencies. In addition, CNIB grew its pool of inclusive employer partners by 27 companies during the funding period, opening even more doors to meaningful employment.

“As someone with lived experience of sight loss, I know firsthand how critical programs like CNIB’s Come to Work are in breaking down barriers to employment,” said Shoko Kitano, Executive Director of CNIB’s Come to Work program.

“Every Canadian who is blind or has low vision deserves the opportunity to pursue any career they choose – not just a select few that society deems ‘accessible,’” Kitano said. “With the right support, there’s no limit to what we can achieve. By empowering individuals to reach their full potential, we’re not only improving lives – we’re strengthening and accelerating Canada’s economy.”

RBC Foundation’s support also helped CNIB expand our Come to Work program, a national initiative focused on reducing employment barriers for Canadians with sight loss. Through a youth-focused, accessible-by-design approach, the program ensures young participants furthest from employment have a clear path to independence and career success.

In addition, CNIB is grateful to RBC for their continued sponsorship of Connecting the Dots, their national accessibility conference series, which brings employers and jobseekers together to promote inclusive hiring practices.

Source : CNIB

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