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Dolce&Gabbana Unveils New Eyewear SS25 Adv Campaign

Dolce Gabbana SS25 image

Dolce&Gabbana presents the new ADV campaign for the Eyewear SS25 collection, an authentic expression of the brand’s DNA. Shot by photographer Karim Sadli and with art direction by creative duo Kevin Tekinel & Charles Levai, founders of Maybe, the campaign comes to life through dynamic and intense shots, enhancing each model’s magnetic appeal.

In the videos, a mosaic of faces, expressions and personalities are woven into a sophisticated visual narrative in which the minimalism of the background emphasizes each individual’s uniqueness and the distinctive character of Dolce&Gabbana eyewear. Bold designs, sophisticated frames, sleek details and the unmistakable DG Crossed logo: each model tells a story of craftsmanship and innovation, designed for those seeking a unique and distinctive style.

WOMEN — GRIFFE —

DG4501

0DG4501__33302Q- Woman SS25 collection

The star model of the Spring/Summer 2025 ADV campaign features a butterfly silhouette with timeless style. The acetate frame with a soft silhouette features an oversized front and wide temples embellished with the DG Crossed metal logo. Available in five color variants: black, havana, yellow havana, red havana and camel havana, all with the gold logo.

MEN — GRIFFE —

DG3415

0DG3415__3445 Man SS25 collection

Dolce&Gabbana’s iconic navigator model, featured in the Spring/Summer 2025 ADV campaign, features a sophisticated acetate optical frame. The slightly boxy front combines an acetate bridge and a metal bridge, while the temples are embellished with the DG Crossed logo. The glasses are available in matte black with a tone-on-tone logo, glossy black with a gold logo, and in two havana variants: brown and gray, both with glossy gunmetal logos.

UNISEX — GRIFFE —

DG4499

0DG4499__335884 unisex SS25 collection

Featured in the Spring/Summer 2025 ADV campaign, these aviator sunglasses from the DG Griffe collection have an acetate frame with a faceted front and distinctive details such as the DG Crossed metal logo integrated into the temples. The palette includes five variants: total black with a gold logo, glossy black with ruthenium lenses and a gunmetal logo, brown havana, red havana, and yellow havana with a gold logo.

The Eyewear SS25 collection will be available from March 2025 in Dolce&Gabbana boutiques, at www.dolcegabbana.com  and at top EssilorLuxottica opticians and retailers worldwide.

Click HERE for the press release.

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East Optical Announces Western Canada Lab Partnership with Independent Lenses

East Optical Independent lenses logos 2025

East Optical announces its new partnership with Independent Lenses as its official lab partner for Western Canada. This collaboration marks a significant step forward in the distribution and accessibility of MyoPro®, East Optical’s innovative spectacle lens designed to manage and slow the progression of myopia in children and teens.

With childhood myopia rates rising rapidly, MyoPro® provides optometry practices across Western Canada with a clinically proven and easy-to-integrate solution. Through this partnership, practices will benefit from local lens surfacing and coating, eco-conscious manufacturing, and reliable support from a trusted independent lab.

Key Benefits of MyoPro®:

  • Clinically Proven: Shown to reduce myopia progression by up to 81.2%
  • Comfortable and Wearable: No lifestyle changes required
  • Advanced Optics: Utilizes peripheral defocus to support visual development
  • Eco-Friendly Production: Manufactured sustainably in Western Canada
  • Affordable Pricing

“We’re proud to be working with Independent Lenses as our Western Canadian lab partner,” said Isabelle Tremblay, Country Manager at East Optical. “Their dedication to high-quality, environmentally responsible lens production aligns perfectly with our mission to deliver innovative and accessible myopia management solutions.”

Interested in offering MyoPro® at your practice?

Clinics can schedule a complimentary product overview or staff training by contacting myoprocanada@gmail.com. For more information, visit www.MyoPro.ca or www.independentlenses.com.
 

Click HERE for the press release.

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Nifties— A Timeless Sunglass Collection

Optik Voila May-June 2025 COS Nifties 9879

Jump into the season with restyled classical shapes and a minimalist approach with well-balanced details. Contrasts between colour, material, and form. It’s a collection of retro vibes and timeless looks combined with laid-back confidence and distinctive style.

Featured model: NI9878, col. 4345

Distributed by COS: canadianoptical.com

About COS:

For over 70 years, COS has prided itself on its commitment to providing customers with unparalleled service and superior products. Founded in 1951 by Fred and Judith Hochstadter, with the specific goal of offering something truly innovative to independent eye care professionals in Canada, and based in Montreal, COS is a family-run business that represents a wide variety of high-quality frames. They are also Silhouette’s exclusive Canadian distributor since the brand was established in 1964.

The heart of COS business lies in the relationship with each client. The goal of the sales representatives and customer service team is to develop long-term, in-depth ties based upon customer-satisfaction and respect. With every interaction, COS dedicates itself to delivering the exact results that customers desire and their needs require. When it comes to offering truly top of the line service, COS is nothing short of groundbreaking.

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AYA Eyewear Announces New Jim Yellowhawk Styles

AYA Optical Jim Yellowhawk logo and image

On the heels of a successful launch earlier in the year,  AYA Optical  introduces two new Jim Yellowhawk styles from their unique collaboration. Featuring stunning ledger art, these eyewear styles pair Jim’s extraordinary artwork with handcrafted materials. Wakan and Dragonfly are modern designs made from high-quality acetate, bringing revered symbols from Lakota culture to the global marketplace.

AYA Dragonfly
Dragonfly

Dragonfly is a striking new style featuring the Four Winds Design by Jim Yellowhawk in bright hues, in a combination of metal and acetate clubmaster frame. You are sure to leave a lasting impression, and maybe even strike up a conversation, with these frames adorned with Jim’s Four Wines artwork , symbolizing harmony amongst the four races of people. In gloss black acetate and silver or caramel acetate and gold. $185  

Photo of Wakan by Stephanie Seaton of Rez 13

Photo of Wakan by Stephanie Seaton of Rez 13

Wakan is a stunning new metal frame featuring Jim Yellowhawk’s Sun is Life design.  Says Yellowhawk,” The yellow and red triangles represent butterflies, a powerful symbol of hope, transformation and connection, that carry our prayers to the creator. “ A classic frame that draws attention with its bold artistic  touches, Wakan is comfortable, versatile and a style standout. Wakan is available in matte black or matte brown. $185

As always, partial proceeds from the sale of this collection will be donated to communities in need.

About Jim Yellowhawk

Jim Yellowhawk comes from a family of artists from the Itazipco Band of the Cheyenne River Sioux Tribe. He has been immersed in the art of his ancestors since his youth. A master of ledger art, collage, and modern mediums like neon light, and even dance, Jim’s art is a vivid celebration of culture, resilience, and storytelling. His work is rich with symbolism, featuring motifs like the eagle and buffalo, which reflect the circle of life and unity in Lakota culture. Jim’s work is deeply rooted in the tradition of Plains Indian ledger art, a narrative form that thrived from the 1860s to the 1920s and experienced a revival in the 1960s. Named for the ledger books that Plains Indians repurposed for canvases, ledger art tells stories and expresses cultural identity through drawings and paintings on cloth or paper.

AYA Jim Yellowhawk
Jim Yellowhawk

The artwork of Jim Yellowhawk can be found in some of the most interesting corners of the world, including galleries and private collections worldwide.  A blanket design of his was featured last year online in Italian Photo Vogue, and his art now will be made available on five striking AYA optical frames.

“I am excited to be presenting more of Jim’s immense talent to the world with these new styles, and stretching AYA’s aesthetic to new heights.  Our first Jim Yellowhawk collaboration was an out- the-door success, launching at the Oyate Health Centre where Jim did art signings.  I can’t wait to launch these new styles with Jim May 24th at OHC, in Rapid City South Dakota.” Carla D’Angelo, AYA founder.

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DaTE 2025: Exhibitor List Online

DaTE Redefinign Boundaries logo 2025

Just four months until the opening of DaTE 2025, the much-anticipated innovative eyewear event, scheduled from Saturday 13 to Monday 15 September at the Cocoricò in Riccione. The exhibitor list is now available on the official website: dateyewear.com/en/exhibitors, clear proof of the enthusiasm and confidence that businesses have invested in this new edition.

In addition to Italian brands, makers from France, Germany, Belgium, Denmark, Switzerland and the United States – to name just a few – will be exhibiting. More than 90 brands have confirmed their participation and will also add to the excitement in the iconic Riccione pyramid on the evening of September 13th, when exhibitors and visitors can enjoy the DaTE Disco Party (full details will soon be available on the official website).

Registration for industry professionals opened on February 8th, the day DaTE made its debut at MIDO 2025 with a striking pyramid installation showcasing all the key concepts of the new format – vision, innovation, creativity, technology, and more. Use this link: dateyewear.com/en/visitatori

We are very pleased with these early – and far from guaranteed – results,” remarked DaTE President Davide Degl’Incerti Tocci. Being able to confirm all the available stand spaces in just a few months is a major milestone of which we are extremely proud. The response from exhibitors and partners shows we are working in the right direction and motivates us to move forward with even greater energy toward the forthcoming edition.”

As already announced, DaTE 2025 will feature a completely reimagined format, designed to reflect the new challenges and developments in an industry that is constantly evolving. It will be a traveling event, to be experienced together in many different Italian cities, like Bologna, Napoli, Roma and Milano.

Admission to DaTE is free of charge, open only to eyewear industry professionals, opticians, buyers and journalists.

Click HERE for the press release.

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